Developing a basic presence on the top social network for professionals is important…but it’s just the first step. In this session, we’ll tap into LinkedIn’s powerful features that can help you find that dream job, move up the career ladder, or drive more traffic to your business. Optimize your profile, showcase your work, share links and updates, join and participate in groups, research companies and competitors, and so much more. If you’re looking to build your personal brand or improve your B2B marketing, this is one class you can’t afford to miss!

2. LinkedIn
— The
world’s
largest
professional
network
with
over
175
million
registered
members
and
growing
rapidly.
— Connects
you
to
your
trusted
contacts
and
helps
you
exchange
knowledge,
ideas,
and
opportuniCes
with
a
broader
network
of
professionals.
— hDp://www.youtube.com/watch?v=ZVlUwwgOfKw

4. 4

5. 5

6. 6

8. Profiles
— First
step
in
controlling
your
professional
idenCfy
online.
— AuthoritaCve
source
on
your
career.
— Represents
your
career
accomplishments
and
opens
the
door
to
new
opportuniCes.
— Communicates
your
professional
brand.
— Enables
people
to
connect
and
reconnect
with
you.
— 100%
complete
profile
contains
an
execuCve
summary,
your
skill
set,
educaCon,
3
recent
posiCons
and
3
recommendaCons.
8

9. 9

10. 10

11. 11

12. 12

13. 13

14. Profile
-­‐
Basic
InformaCon
— Gives
snapshot
of
you
and
your
professional
brand.
— Name
and
“other
name”
— Professional
“Headline”
–
defaults
to
your
current
job
Ctle,
but
you
can
customize
it
to
reveal
something
about
your
experCse
and
personality.
— Include
locaCon
and
industry
to
help
people
reconnect
or
reach
out
to
you
with
new
opportuniCes.

15. Edit
Basic
InformaCon
15

16. 16

18. Profile
-­‐
Job
History
— Add
at
least
3
recent
posiCons.
— If
you
company
isn’t
listed,
add
it.
— Provide
details
on
your
responsibiliCes.
This
dramaCcally
helps
improve
search
results.
18

19. 19

20. 20

21. Profile
-­‐
EducaCon
— Include
detail
about
your
formal
educaCon.
Let’s
people
you’ve
known
in
the
past
connect
with
you.
— Where
and
what
you’ve
studied
provides
insights
into
your
professional
experCse.
— Opens
up
valuable
connecCons
to
Alumni,
Professors
or
others
with
similar
backgrounds.
21

22. 22

23. Profile
–
RecommendaCons
— Quick
way
for
people
to
get
a
sense
of
your
strengths
as
a
professional
and
for
you
to
help
out
your
connecCons
in
a
few
simple
steps.
— Click
on
“Asked
to
be
Endorsed”
on
any
posiCon
on
your
profile
and
select
which
connecCon
can
speak
to
your
work
at
that
posiCon.
— They’ll
submit
a
brief
recommendaCon
for
your
approval.
— You
can
control
which
recommendaCons
to
display
by
clicking
“Manage”
— 3
recommendaCons
required
to
have
a
100%
complete
profile.
23

24. Profile
–
RecommendaCons
— Quick
way
for
people
to
get
a
sense
of
your
strengths
as
a
professional
and
for
you
to
help
out
your
connecCons
in
a
few
simple
steps.
— Click
on
“Asked
to
be
Endorsed”
on
any
posiCon
on
your
profile
and
select
which
connecCon
can
speak
to
your
work
at
that
posiCon.
— They’ll
submit
a
brief
recommendaCon
for
your
approval.
— You
can
control
which
recommendaCons
to
display
by
clicking
“Manage”
— 3
recommendaCons
required
to
have
a
100%
complete
profile.
24

25. 25

26. Profile
–
RecommendaCons
— To
recommend
the
strong
work
of
a
colleague
or
business
partner,
visit
their
profile
and
click
“Recommend
this
person”
be
sure
to
include
specific
details
in
your
recommendaCon.
— An
authenCc
recommendaCon
helps
people
to
get
a
sense
of
what
it’s
like
to
work
with
this
person.
26

27. 27

28. 28

29. 29 From Mashable

30. 30

32. Inbox
— Center
of
communicaCon
— Take
acCon
on
messages
and
invitaCons
— Flag,
delete,
archive
or
mark
messages
as
read
or
unread
— Filter
messages
by
type
and
sort
by
name,
date,
or
subject
32

33. 33

35. Search
— Like
Google,
enter
a
keyword
— Search
your
own
connecCons
and
groups.
— Find
and
reconnect
with
people,
or
look
for
new
connecCons
by
company,
experCse,
or
educaCon.
— Filter
search
results
by
powerful
facets
like
locaCon,
industry,
language,
and
more.

36. 36

37. 37

38. 38

39. ConnecCons
— 2nd
degree
are
friends
of
your
direct
contacts.
— 3rd
degree
are
friends
of
friends
of
your
direct
contacts.
— Generally
can't
contact
3rd
degree
directly
unless
you
also
know
them
from
somewhere.
— You
can
ask
for
an
IntroducCon
to
start
a
dialog
that
might
lead
to
either
of
you
inviCng
the
other.
— Or
you
can
simply
join
a
group
that
they
belong
to
and
you'll
be
able
to
contact
them
directly
and
any
other
member
of
the
group
39

40. 40

42. Add
ConnecCons
— You
can
ask
someone
to
join
your
network
by
sending
them
an
invitaCon
to
connect.
— If
they
accept
your
invitaCon,
they
become
a
1st-­‐degree
connecCon.
— Normally
recommend
that
you
only
send
invitaCons
to
people
you
know
well.
42

43. 43

44. 44

45. People
You
May
Know
— Quickly
helps
you
find
people
and
build
professional
relaConships.
— Find
people
from
the
home
page
or
under
the
Contacts,
Add
ConnecCons
menu
item.
— You
can
ask
someone
you
recognize
to
connect,
remove
someone
you
don’t
know
(x)
or
click
through
to
their
profile
to
learn
more
about
them.
— When
viewing
the
complete
list,
you
can
filter
by
where
they
work,
used
to
work
or
where
they
went
to
school.
— You
can
assess
the
people
you
have
in
common.
45

46. 46

47. 47

49. Groups
— Quickly
discover
the
most
popular
discussions
in
your
professional
groups.
— Have
an
acCve
part
in
determining
the
top
discussions
by
liking
and
commenCng.
— Follow
the
most
influenCal
people
in
your
groups
by
checking
the
Top
Influencers
board
or
clicking
their
profile
image
to
see
all
their
group
acCvity.
— See
both
member-­‐generated
discussions
and
news
in
one
semng.
— Easily
browse
previews
of
the
last
three
comments
in
a
discussion.
— Find
interesCng
discussions
by
seeing
who
liked
a
discussion
and
how
many
people
commented.
49

50. Groups
— Click
on
Groups
Directory,
search
for
your
industry
or
a
career
keyword,
and
find
a
group
that
fits
your
interest.
— Once
you’ve
been
accepted
to
the
group
you
can
share
relevant
content
by
starCng
a
discussion
or
posCng
a
link
in
the
share
box.
— Sharing
consistently
is
a
good
way
to
quickly
idenCfy
yourself
as
an
expert
in
your
field
or
industry.
— Click
on
your
photo
to
see
your
updates
as
well
as
what’s
changed
in
the
discussions
you’ve
started,
joined
or
followed.
— Good
way
to
keep
track
of
discussions
most
important
to
you
and
your
career.
— Aoer
sharing,
check
out
the
newest
discussions
in
the
slide
show
below,
and
cast
your
vote
by
liking
or
commenCng.
— Under
each
discussion
you’ll
see
the
last
3
members
who
have
commented,
click
on
the
headline
to
see
all
comments.

51. 51

52. 52

53. 53

54. Groups
— From
group
home
page,
see
which
members
are
most
influenCal
that
week,
click
through
to
learn
more
about
them,
and
follow
them.
— By
following
them
you
can
stay
current
with
influenCal
group
members.
— On
Members
tab
you
can
review
all
group
members,
see
how
closely
you’re
connected
to
them,
and
send
a
message.
— You
can
review
new
members
or
search
for
specific
members.
— Some
groups
feature
a
jobs
tab
where
you
can
review
jobs
posted
by
other
group
members,
or
post
a
job
of
your
own
to
increase
distribuCon
for
the
opening.
— Click
on
the
search
tab
when
looking
for
a
specific
topic
across
all
discussions.
— Under
the
More
tab,
you
can
control
semngs
for
distribuCons
from
the
group,
see
subgroups
for
more
focused
discussions
and
review
the
groups
public
profile.

55. 55

56. 56

57. 57

58. 58

59. 59

61. Jobs
— LinkedIn
Jobs
helps
you
find
or
fill
that
next
job
using
the
power
of
your
network.
— Job
seekers
can
uClize
inside
connecCons
at
potenCal
employers
to
help
land
their
dream
job.
— Hiring
managers
can
tap
into
a
network
of
over
150
million
professionals
to
find
the
ideal
candidate
with
the
specific
skill
set
and
experience
needed.
61

62. Jobs
— UClize
the
advanced
job
search
to
take
that
first
step
towards
that
dream
job.
— Along
with
specific
keywords
you
can
tailor
your
search
by
specifying
an
experience
level
or
job
Ctle
to
find
the
right
job
for
your
specific
situaCon
and
career
goals.
— AddiConally,
you
can
refine
your
search
using
the
following
criteria:
— LocaCon
— Experience
level
— Date
posted
— Title
— Company
— Job
FuncCon
(ex:
WriCng
/
EdiCng)
— Industry
(ex:
Entertainment)

63. 63

64. 64

65. 65

66. Jobs
-­‐
Search
— Jobs
that
match
your
search
terms
and
filtering
criteria
will
be
returned
in
two
clickable
tabs:
— LinkedIn
Jobs:
posiCons
posted
directly
on
LinkedIn,
including
exclusive
lisCngs
— The
Web:
posiCons
from
partner
sites
all
over
the
web
— Regardless
of
the
source,
LinkedIn
will
display
who
in
your
network
can
help
you
with
the
posiCon.
With
LinkedIn
you
can
reach
out
through
your
network
and
find
the
right
person
at
the
company
for
more
informaCon,
to
answer
any
quesCons,
or
even
introduce
you
to
the
hiring
manager.
— Once
you’ve
returned
search
results,
if
you’d
like
to
expand
or
refine
your
query,
click
the
“refine
search
results”
buDon
and
make
changes
without
losing
the
informaCon
you’re
already
entered.

67. 67

69. 69

70. Jobs
–
Referrals
— Referrals
are
powerful
tools
that
will
help
you
get
your
foot
in
the
door.
— Click
on
the
“Request
Referral”
buDon
to
see
whom
in
your
network
connects
you
to
the
job
poster.
Request
an
IntroducCon,
which
lets
you
contact
people
through
those
that
you
know.
— If
you
want
to
contact
a
user
who
is
two
or
three
degrees
away
from
you,
you
can
request
an
introducCon
through
one
of
your
connecCons.
— Your
connecCon
will,
in
turn,
decide
whether
to
forward
it
on
to
the
desired
recipient
(if
in
your
2nd
degree)
or
to
a
shared
connecCon
(if
in
your
3rd
degree).

71. Jobs
–
Forwarding
a
Job
— See
a
job
that
you
think
would
be
a
perfect
fit
for
one
of
your
connecCons?
— Click
the
“Email
this
job
to
a
friend”
buDon
and
pass
it
along.
— You
never
know
-­‐
one
of
your
connecCons
may
return
the
favor
by
one
day
forwarding
you
an
interesCng
opportunity.

72. 72

73. 73

74. Jobs
–
PosCng
a
Job
— Discover
acCve
and
passive
job
candidates.
— ADract
the
highest
quality
candidates
(rated
3-­‐to-­‐1
versus
job
boards
in
a
survey).
— Get
viral
distribuCon:
jobs
are
forwarded
an
average
of
11
Cmes,
seen
400
Cmes
and
receive
30
applicaCons.
— Discover
passive
candidates
with
proprietary
matching
technology.
— Draw
aDenCon
to
your
opening
with
appearances
in
search
results
and
immediate
posCng
to
TwiDer.
— Let
your
applicants
see
how
they’re
connected
to
the
company
for
high-­‐quality
referrals.
— Review
all
candidates
with
a
simple
web
interface.
74

75. Jobs
–
PosCng
a
Job
— Candidates
can
apply
directly
for
the
job,
idenCfy
connecCons
who
work
at
your
company,
and
forward
the
job
to
their
connecCons.
— You
can
specify
whether
or
not
to
include
your
picture,
and
a
link
to
your
profile
on
the
lisCng
so
that
candidates
in
your
network
can
reach
out
to
you
directly.
— You
decide
if
you
want
to
receive
applicaCons
via
email
or
your
website.
— Real-­‐Cme
profile
matching
across
LinkedIn

76. 76

77. Account
Semngs
— From
this
page,
you
can:
— Change
your
primary
email
and
password.
— Compare
account
types
and
see
how
many
InMails
and
introducCons
you
have
leo.
— Manage
any
jobs
or
LinkedIn
Ads
you've
purchased.
— View
and
manage
semngs
for
your:
— Profile
— Email
Preferences
— Group,
Companies
and
ApplicaCons
— Account
77

78. 78

79. 79

80. Company
Pages
— Central
hub
where
millions
of
LinkedIn
members
can
go
to
keep
in
the
loop
on
company
news,
products
and
services,
business
opportuniCes,
and
job
openings.
— Also
perfect
place
to
start
conversaCon
with
your
customers,
prospecCve
clients,
job
seekers,
post
company
updates.
— Post
industry
arCcles
and
fun
facts.
— These
updates
appear
on
your
company
page
and
also
the
pages
of
your
followers.
— Have
followers
Like
your
post
so
it
goes
viral.
— AnalyCcs
pages
to
see
acCvity
on
the
page.
80

81. 81

82. 82

83. 83

84. 84

85. 85

86. In
Summary
— Cover
the
basics
–
100%
complete
profile
— Get
meaningful
recommendaCons
— Post
updates
— Join
groups
— Use
value-­‐added
applicaCons
— Become
an
expert
with
LinkedIn
Answers
— Set
up
a
page
for
you
company
and
start
connecCng
86

87. CongratulaCons!
— Now,
let’s
connect
-­‐-­‐
Linkedin.com/in/gibbonsdigital
r.com/gibbonsdigital
@gibbonsdigital
www.gibbonsdigital.com
bridget@gibbonsdigital.com