2011 10 27 the challenge of relevance
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The presentation I made at the oct. 27th event at the LUISS Business School (sorry for missing movies!)
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2011 10 27 the challenge of relevance
- 1. Thursday, October 27, 11
- 2. The Challenge of Relevance ready or not, here it comes... Gianni Catalfamo European Director, Digital & Social Media Thursday, October 27, 11
- 3. What we’ll cover today • The phenomenon • Why it matters to your Company • How do you go about this • Conclusions & further reading Thursday, October 27, 11
- 4. Is Facebook big here? Thursday, October 27, 11
- 5. Thursday, October 27, 11
- 6. PEOPLE ARE. WHAT IS THE INTERNET’ KILLER APPLICATION ? Thursday, October 27, 11
- 7. PEOPLE ARE. PEOPLE ARE THE INTERNET’ KILLER APPLICATION ! Thursday, October 27, 11
- 8. Why should I care? Thursday, October 27, 11
- 9. CONSUMERS CAPITAL MARKETS REGULATORS SOCIETY EMPLOYEES Thursday, October 27, 11
- 10. OUR RELATIONSHIP TO OUR EMPLOYEES www.glassdoor.com Thursday, October 27, 11
- 11. THEIR RELATIONSHIP TO OUR BRANDS www.vanno.com Thursday, October 27, 11
- 12. PEOPLE: THE NEXT REGULATORY AGENCY? www.nevadacomparecare.net Thursday, October 27, 11
- 13. Who’d trust a blog? Thursday, October 27, 11
- 14. Original article posted @4:38AM Thursday, October 27, 11
- 15. Error 3 corrected @5:01AM Thursday, October 27, 11
- 16. Error 1 corrected (2x) @5:22AM Thursday, October 27, 11
- 17. Error 2 corrected @5:24AM Thursday, October 27, 11
- 18. Nobody reads blogs! Thursday, October 27, 11
- 19. Who is Mark Russinovich? Thursday, October 27, 11
- 22. Brands are love stories Connecting people Just do it I’m lovin’ it Enjoy! One like no-one Magic Thursday, October 27, 11
- 23. About to break? Thursday, October 27, 11
- 24. Putting Social Media to work Thursday, October 27, 11
- 25. Thursday, October 27, 11
- 26. Thursday, October 27, 11
- 27. 5 Sponsored by my Client 4 2 1 3 | 05/09/11 Thursday, October 27, 11
- 28. Q WEBSITE STAKEHOLDERS : MY DOES NOT APPEAL TO THE NEWEST CROP OF Thursday, October 27, 11
- 29. Situa&on Vitamins:-a-popular-topic Searching-for-“Vitamins”-yelds-hundred-of-results Bidding-for-“Vitamins”-can-reach-as-high-as-€2-CPC A-small-market,-owned-by-the-big-guys Hard-to-keep-an-edge Thursday, October 27, 11
- 30. Our-approach #1:-but-are-people-really-interested-in-“Vitamins”? #2:-is-there-a-way-to-go-stealth? #3:-is-there-a-way-to-turn-this-into-a-process-(make-it- sustainable)-? Thursday, October 27, 11
- 31. The-real,- complete- “onion”-is-over- 200-words-or- expressions Thursday, October 27, 11
- 33. How-do-we-use-the-onion? Content Keywords channels to-buy Thursday, October 27, 11
- 36. Supradyn Mul( centrum Spontaneous-brand- associa&on Thursday, October 27, 11
- 37. Avg EUR-0.17 OnionNtoNAdWords CPC Up-to EUR-2.00 CPC Thursday, October 27, 11
- 38. Metrics 700k+-unique-visitors-per-year 40%-of-visitors,-on-average-visit-8.4-pages-(&me-on-site- 9’+) permanent-link-from-Wikipedia page-1-on-SERP-on-about-45%-of-the-“onion”-search- keywords ...way-ahead-of-Bayer.it-!!!! Thursday, October 27, 11
- 39. The Challenge of Relevance ready or not, here come... the questions! Thursday, October 27, 11