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What’s Your Story?

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Gian Fiero
Gian Fiero

Growth Expert Gian Fiero's presentation on using storytelling techniques to effectively market, promote, and brand yourself.

EducationBusinessTechnology
1 of 28
What’s YOUR Story? How To Use Storytelling To Market Yourself
Origins  Drawings used and brought to life through voice (narration), dance, or music. How To Use Storytelling To Market Yourself
Methodology How To Use Storytelling To Market Yourself
Purpose 1. To teach 2. To entertain 3. To preserve How To Use Storytelling To Market Yourself
Why Storytelling Works Stories have an emotional component and when you engage people's emotions, you stand a better chance of them paying attention and remembering your message. How To Use Storytelling To Market Yourself
Best Examples How To Use Storytelling To Market Yourself
Best Examples Critical thinking skills, vocabulary, and language patterns are enhanced through use of stories. How To Use Storytelling To Market Yourself
One More Purpose… 1. To teach 2. To entertain 3. To preserve 4. To market How To Use Storytelling To Market Yourself
Storytelling & Marketing How To Use Storytelling To Market Yourself
Storytelling & Marketing How To Use Storytelling To Market Yourself
Storytelling Meets Publicity 1. Newsworthy 2. Noteworthy How To Use Storytelling To Market Yourself
Storytelling Meets Publicity How To Use Storytelling To Market Yourself
Storytelling Meets Publicity How To Use Storytelling To Market Yourself
Storytelling Meets Publicity How To Use Storytelling To Market Yourself
Storytelling Meets Publicity Product Integration How To Use Storytelling To Market Yourself
Storytelling Meets Publicity 1. Reality Shows How To Use Storytelling To Market Yourself
Why Storytelling Works How To Use Storytelling To Market Yourself
Storytelling & Memory 1. Declarative 2. Semantic 3. Emotional How To Use Storytelling To Market Yourself
What Makes A Good Story? All good stories… 1. Emotionally engage 2. Relatability 3. Favorable outocome How To Use Storytelling To Market Yourself
What Makes A Good Story? The 6 Cs Of Drama 1. Characters 2. Conflict 3. Complications 4. Crisis 5. Catastrophe 6. Conclusion How To Use Storytelling To Market Yourself
Make Messages Stick 1. Simplicity 2. Unexpectedness 3. Concreteness 4. Credibility 5. Emotions 6. Stories How To Use Storytelling To Market Yourself
Social Media New tools in the evolution of storytelling. How To Use Storytelling To Market Yourself
How To Use Storytelling To Market Yourself
Social Media How To Use Storytelling To Market Yourself
Storytelling & Branding How To Use Storytelling To Market Yourself
Storytelling & Careers 1. Social Media 2. Materials 3. Interviews How To Use Storytelling To Market Yourself
Storytelling & Networking 1. Distinction 2. Context 3. Appreciation How To Use Storytelling To Market Yourself
Write Your Story! How To Use Storytelling To Market Yourself

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What’s Your Story?

  • 1. What’s YOUR Story? How To Use Storytelling To Market Yourself
  • 2. Origins  Drawings used and brought to life through voice (narration), dance, or music. How To Use Storytelling To Market Yourself
  • 3. Methodology How To Use Storytelling To Market Yourself
  • 4. Purpose 1. To teach 2. To entertain 3. To preserve How To Use Storytelling To Market Yourself
  • 5. Why Storytelling Works Stories have an emotional component and when you engage people's emotions, you stand a better chance of them paying attention and remembering your message. How To Use Storytelling To Market Yourself
  • 6. Best Examples How To Use Storytelling To Market Yourself
  • 7. Best Examples Critical thinking skills, vocabulary, and language patterns are enhanced through use of stories. How To Use Storytelling To Market Yourself
  • 8. One More Purpose… 1. To teach 2. To entertain 3. To preserve 4. To market How To Use Storytelling To Market Yourself
  • 9. Storytelling & Marketing How To Use Storytelling To Market Yourself
  • 10. Storytelling & Marketing How To Use Storytelling To Market Yourself
  • 11. Storytelling Meets Publicity 1. Newsworthy 2. Noteworthy How To Use Storytelling To Market Yourself
  • 12. Storytelling Meets Publicity How To Use Storytelling To Market Yourself
  • 13. Storytelling Meets Publicity How To Use Storytelling To Market Yourself
  • 14. Storytelling Meets Publicity How To Use Storytelling To Market Yourself
  • 15. Storytelling Meets Publicity Product Integration How To Use Storytelling To Market Yourself
  • 16. Storytelling Meets Publicity 1. Reality Shows How To Use Storytelling To Market Yourself
  • 17. Why Storytelling Works How To Use Storytelling To Market Yourself
  • 18. Storytelling & Memory 1. Declarative 2. Semantic 3. Emotional How To Use Storytelling To Market Yourself
  • 19. What Makes A Good Story? All good stories… 1. Emotionally engage 2. Relatability 3. Favorable outocome How To Use Storytelling To Market Yourself
  • 20. What Makes A Good Story? The 6 Cs Of Drama 1. Characters 2. Conflict 3. Complications 4. Crisis 5. Catastrophe 6. Conclusion How To Use Storytelling To Market Yourself
  • 21. Make Messages Stick 1. Simplicity 2. Unexpectedness 3. Concreteness 4. Credibility 5. Emotions 6. Stories How To Use Storytelling To Market Yourself
  • 22. Social Media New tools in the evolution of storytelling. How To Use Storytelling To Market Yourself
  • 23. How To Use Storytelling To Market Yourself
  • 24. Social Media How To Use Storytelling To Market Yourself
  • 25. Storytelling & Branding How To Use Storytelling To Market Yourself
  • 26. Storytelling & Careers 1. Social Media 2. Materials 3. Interviews How To Use Storytelling To Market Yourself
  • 27. Storytelling & Networking 1. Distinction 2. Context 3. Appreciation How To Use Storytelling To Market Yourself
  • 28. Write Your Story! How To Use Storytelling To Market Yourself