Networking is about building relationships by focusing on helping others rather than personal gain. An effective networker contributes to others by understanding their needs and providing value through their skills, knowledge, and connections. While success relies on individual effort, it is also dependent on the networks of support that surround a person. Strong, diverse networks provide opportunities, resources, and affiliations that help people achieve their goals. The key to successful networking is to consistently add value to others through acts of service, reciprocity and creating mutually beneficial relationships over time.

1. Networking
Your Way To Success

2. Networking…
it doesn’t matter if you don’t

3. Anatomy of Networking

4. Definition: Networking
 “A process by where people who have common
interests and concerns come together to
exchange ideas and information, for the purpose
of
professional
development
and
accomplishment.”

5. The Art of Networking
To
be
an
effective
networker,
we
can’t
directly
pursue
the
benefits of networks, or
focus on what we can get
from our networks. The
best prescription is to
take themselves out of he
equation, focusing on how
we can contribute to
others.

6. Individualism Is A Myth
“If it’s to be, it’s up to me.”
All the ingredients of success
that we customarily think of
as “individual”— natural
talent, intelligence,
education, effort, and luck—
are intricately intertwined
with networks.

7. Definition: Network
 A group of people who
provide support,
information, and
resources to each other
for the advancement,
enhancement, or
enrichment of each
other’s careers or
business pursuits.

8. Our Networks/Our Tools
Value
Get things done
Achieve our goals
Fulfill our missions in life
Make our contributions

9. Networks = Social Capital
Resources available in and through
personal and business networks.

10. Question?

11. Size Matters
Size, quality, and diversity of your
personal and business networks matter!

12. Networking & Pareto Principle

13. Weak Ties & Strong Ties

14. Weak Ties & Strong Ties

15. What is a connector?
Connectors are simply
those who know a lot of
people and connect
them.
They possess a special
gift for bringing people
together.

16. Why are connectors valuable?
 They can facilitate
introductions.
 They provide access
and brand affiliation.

17. Brand Affiliation
 Brand affiliation is the
association of qualities that a
person, company, or
organization has which can
indirectly benefit you as a result
of your involvement or
relationship with them.
 “BIRG”ing

18. Value(s) open doors
 Knowledge of your
values and value opens
the door to success in
all networking
situations.

19. Value Proposition – Examples
 Definition: Identification and satisfaction of an
unmet need.
 “People tend to enjoy working with me, in any capacity,
due to my strong work ethic and attention to detail.”
 “My organizational skills helped me to juggle classes and
school activities with honors, and I’m sure your company
could benefit from them as well.”
 Value = What you can deliver!

20. Problems are key
People create value out
of their social capital. …
Problems
seek
solutions;
solutions
seek problems.

21. Before networking







Define your objectives
Assess your value/values
Reprogram your thinking
Practice value propositions
Clarify your message
Embrace your mission
Prepare to tackle man’s 3 greatest fears?

22. Man’s 3 Greatest Fears
1.
1. Unknown
2. Failure
3. Rejection

23. 10 Steps To Networking Success

24. 10 Steps To Networking Success
 1.) Upgrade Your
Appearance
Take time to pay attention to
the details of your appearance
and look the part that you
want to play.
*It takes 5-7 seconds to form
an impression.

25. Kinesics

26. 10 Steps To Networking Success
 2.) Be Objective Oriented
If you focus on helping
others solve their problems,
fulfill their, needs, and cater
to their desires, your
services, products, skills, and
talents will be utilized in the
process.

27. 10 Steps To Networking Success
 3.) Be Tactful
Don't let your personality
quirks distract people from
the benefits of doing
business with you.

28. 10 Steps To Networking Success
 4.) Have A Mental Script
Practice your introductions and
be able to clearly and concisely
explain who you are, and what
you do. It’s crucial to becoming
an (mission critical) ally.

29. 10 Steps To Networking Success
 5.) Provide Business Reasons
The real interest people have is not in
you, but in what you can offer or do for
them. Cater to it at every turn.

30. 10 Steps To Networking Success
6.) Qualify Your Contacts
Ask questions which allow
you to get clarification or
amplification of details.

31. 10 Steps To Networking Success
 7.) Listen More Than You
Talk (the 60/40 rule) avoid
the talking head syndrome.
Talking too much reduces your
chances of getting vital
information and makes you
come off as self-centered. It's
also annoying. Ask questions!

32. 10 Steps To Networking Success
 8.) Issue A Call To Action
After you have qualified your
contact as a potential business
ally, you should issue a call to
action, or make a proposal.

33. 10 Steps To Networking Success
 9.) Follow-Up & Follow-Through
The greatest effort and energy utilized in
the networking process should be used
to convert your contacts into profitable
relationships.

34. 10 Steps To Networking Success
 10.) Deliver The
Goods
ALWAYS deliver on your
brand promise.

35. Social Networking

36. Career Insight

37. Use The A.I.M. Format
Attention
Interest
Motivation

38. Social Networking Sites






LinkedIn-Professional
Facebook-Fun, professional
Twitter-Fun, professional
Meetup.com - Various
About.me - Web directory
Pinterest-Fun,proessional

39. Social Networking
Makes you easy to find
HR managers are
inundated with resumes.
Thousands are now turning
to sites like LinkedIn to
search for the right
candidate.

40. Social Networking
An MSNBC.com poll found that 20
percent of users found jobs via
social networking sites.
This number will increase in the
future.

41. Social Networking
 Be afraid…
HR Managers are using
social networking sites to
see if you really have the
goods to do the jobs.
Some are also using sites to
rule you out.
Brand affiliation and PR are
on constant display.

42. Social Networking
 Inappropriate photos…

43. *Super* Power Networking Tips
Color Psychology

44. Individual Colors & Their Affects









Black = authority, power, business, seriousness, focus
Blue = tranquility, balance, fairness
Brown = maturity, reliability, conservative
Green = nature, health, prosperity
Grey = wisdom, trustworthiness, maturity
Purple = royalty, wealth, sophistication, religious
Red = passion, aggression, stimulation
White = purity, innocence, sterility, holiness
Yellow = friendliness, alertness, competitive

45. Power Networking Tips
 Put yourself in a position
to get favors or help
before you need them
by nurturing your
network consistently.

46. Power Networking Tips
 Always be
mindful of business
dynamics…even in
social settings.

47. Power Networking Tips







MAKE REFERRALS
DO A NEEDS ASSESSMENT
SEND THANK YOU NOTES
HAVE A MEAL TOGETHER
SHARE RELEVANT ARTICLES
INQUIRE ABOUT LOVED
ONES
STAY IN TOUCH!

48. Networking Summary
 Be of service; be of value
 Build reciprocal relationships;
not just rapport and contacts
 Strive to create win-win
situations
 Solve problems, fulfill needs,
and cater to the desires of
others at every turn!
 A.B.C.

49. Networking…
it doesn’t matter if you don’t

50. Conclusion
“Your Network Is Your Net worth.”