Our July event included a brief overview of the Social Media Club’s objectives and philosophy presented by steering committee member Dean Piccirillo. The evening’s events also included a 45 minute presentation lead by Jason Breed from Neighborhood America. Jason talked about emerging trends in the social media marketplace. Our event that evening closed with a panel discussion with panelists from The Naples Tomato, The City of Fort Myers and Goodwill Industries of Southwest Florida.

1. Building Community and Creating Value
July 21, 2009
Hyatt Place
Coconut Point Mall
Estero, FL 33928
Home page - www.smcswfl.org
Email – contact@smcswfl.org
Follow us on Twitter - @smcswfl
Facebook Group – www.smcswfl.org/facebook
LinkedIn - www.smcswfl.org/linkedin
Many thanks to the
generosity of our
July event
sponsors

2. Housekeeping
 Agenda and overview
 No scheduled breaks
 For those tweeting during the event this evening,
please use hashtag #smcswfl
 We are live streaming the meeting tonight on
Ustream at:
 http://www.ustream.tv/channel/smcswfl-conference
 Continue networking at The Grape

3. Why a Social Media Club?
 Southwest Florida has both regional challenges
and significant opportunities
 Fortunately, our challenges are more than
matched by our unparalleled assets and
resources
 Hope to be a catalyst to help draw positive
attention to our region and our community
 Provide another opportunity for Southwest
Floridians to build connections within
our community

4. What is Social Media?
 Social Media represents a shift in how people
discover, read and share news, information and
content
 It's a fusion of sociology and technology
 It helps transform monologues (one to many)
into dialogues (many to many)
 Social Media represents a democratization of
information, transforming people from content
readers into publishers
From Wikipedia – http://en.wikipedia.org/wiki/Social_media, July 20, 2009

5. What is Social Networking?
 Social Media sometimes involves the use of social
networking tools
 A social network service focuses on building
online communities of people who share interests
and/or activities, or who are interested in
exploring the interests and activities of others.
Examples include:
 MySpace
 Twitter
 Facebook
 LinkedIn and many others
From Wikipedia – http://en.wikipedia.org/wiki/Social_networking

6. What is the Social Media Club?
 A global organization now in its third year with
chapters around the U.S. and the world
 Over 60 active chapters in the U.S.
 15 active chapters around the globe including chapters
in Canada, Europe, Australia and the Middle East
 There are currently over 100 start-up chapters around
the world forming with approximately 10 new
communities a month expressing an interest in starting
a chapter
 To learn more about the global organization,
please visit – www.socialmediaclub.org

7. Membership
 Membership is open –One can be a member
and participate in club events with no
requirement to pay any annual dues
 The national organization was founded based
on the principal of open, free and inclusive
membership rather than closed and exclusive
 Visit – www.smcswfl.org to register and be
listed as a member

8. Mission
 Expand media literacy
 Share lessons learned among
practitioners
 Encourage adoption of industry
standards
 Promote ethical practices through
discussion and actions

9. The Southwest Florida Chapter
 Those of us involved from a leadership standpoint
established our initial relationships through the
use of social networking tools
 Our local organization was promoted through
social media and social networking tools including
our website and blog and social networking
platforms such as Twitter, Facebook and LinkedIn
 Much of the collaboration and planning for this
and future events occurred through the use of
online or Web 2.0 tools such as Basecamp and
Google Groups

10. Recognition and Thank You
 Steering Committee
 Our Sponsors
 Naples Daily News
 HBK Sorce Financial
 Donated Services
 SWFL-Online Video
 B.C. Rhone Entertainment Group
 Jaguar Data Systems

11. Conclusion
 Building community by deepening our
existing relationships and establishing new
relationships
 Break down barriers and open new lines of
communication
 These tools provide us with a platform not
only for establishing these connections,
but for maintaining them on an indefinite
basis

12. Building Community and Creating Value
July 21, 2009
Hyatt Place
Coconut Point Mall
Estero, FL 33928
Home page - www.smcswfl.org
Email – contact@smcswfl.org
Follow us on Twitter - @smcswfl
Facebook Group – www.smcswfl.org/facebook
LinkedIn - www.smcswfl.org/linkedin
Many thanks to the
generosity of our
July event
sponsors