1. Online Marketing
A Must in Today’s highly connected World

2. Your Website

3. Objectives
• Be Unique: What is
so special about
you?
• What’s happening
now? What’s the
objective?
• Be Compelling:
What so
extraordinary about
your story?
• Who do you want
to talk to?
• Why? (Call for
Action)

4. Teamwork is key

5. Group Creativity
• In most creative agencies, collaboration
is key
• Different trades: market research,
designer, copywriter, photographer, etc
• One Group Leader & One Team

6. You are All Brand
Ambassadors
You ask the people you know to recommend
the best book, movie, product, etc…?
You like books, movies because they tell you
a story?
Be a Brand Ambassador by telling YOUR
story on line.

7. Your existing Donors,
Volunteers, students,…
are your Ambassadors
Keep them in your Email Database
Create retention by engaging in a “conversation” with
them
Ask them for references, testimonials, sharing your
info with their contacts.

8. Everyone goes Mobile!
Make your website responsive = Desktop, tablet &
Smart phones
Use Twitter, Instagram & Line on the go
Post photos/videos
What’s in it for the viewer? Donor sees the result of
their contribution, Thank you note to the donors, the
volunteers, your staff, etc = Be Grateful

9. Blogging/News
Weekly News
What is the main Message/Purpose
Email: direct & private
Website = Shop’s Window
Call for Action

10. Social Media
Useful & Powerful
Wh at’s on li ne w il l be th ere fo re ve r!

11. Social Media is a Must
Speak with one tone of voice, be truthful, grateful,
respectful & mindful

12. Social Media
is universal, a perfect platform for an NGO, a
Volunteer organization wherever it’s located.

13. Social Media Tips
Take baby steps: don’t
try to be on ALL
platforms
Share pictures & videos
Tell your fans/followers
compelling stories, to
show them why they
should Like/Follow you
Never stop “listening”
Be ethical
Use Alerts & Analytics
Engage your audience
What’s in it for the
viewer/reader, etc
Call for Action

14. Ethics in Social Media
What you are ready to make public can be
published online provided:
it’s ethical, respectful & mindful
it serves a purpose
It contributes to the community

15. Use Alerts & Analytics
Set Google Alerts to monitor your presence
online
use Facebook Insight: see who your fans are,
to what they react most, how you can
improve based on the data
Never stop testing: new platforms (ex:
Instagram), new content, new photos, etc

16. Facebook
Nr 1 Social Media Platform in Thailand

17. Facebook Page Strategies &
Tactics
Define your audience: Who do you want to have as
fans? Why?
Bring in new fans: Sign all emails with your Facebook
Page reference, Tell all your contacts (Email to your
database), mention on all online and printed material
Acknowledge your present supporters by Liking their
pages & Sharing their posts when relevant to you.
Post at least 3 times a week: short sentence, photo/
viedo

18. LinkedIn, THE Professional
powerhouse
Just Launched: The LinkedIn Volunteer Marketplace:
Connecting Professionals to Nonprofit Volunteer
Opportunities

19. Content & Illustration
Craft compelling content, add photos/videos

20. Compelling Content
• Because of Google new rules, Content
is the prime source for research &
visibility criteria on search engines
• Content is storytelling with photos/
videos
• Imagine yourself as a “viewer”