What are the 13 killer tools your startup needs to boost Digital Marketing and Social Media Marketing ROI?

1. 13
Killer Tools
Your Startup Can’t Do Without

2. Alexa is the ideal foundation to your digital marketing efforts, providing
you in-depth insight into website traffic, SEO behaviour, keywords
that competitors are targeting, and some of the most crucial online
business metrics.
Also, Alexa has its own ranking system known as the ALEXA RANKING
– the lower the rank the better is your online performance.
1
Don’t Just
Satisfy,
Delight.

3. Don’t Just
Satisfy,
Delight.
2
Similar to Alexa. One stark difference, however, is that Similar Web, in
addition to website analytics, also provides mobile app analytics.
Users can perform competitor analysis, receive detailed insight into
SEO, track relevant online metrics and much more.

4. Don’t Just
Satisfy,
Delight.
3
Spyfu focuses specifically on competitor analysis. Enter your competitor’s
website URL on Spyfu’s home page and you’ll get a detailed
report highlighting your competitor’s domain overview, SEO overview,
PPC overview and so on.
This tool helps figure out the keywords that your competition is
using, their ad copies as well as landing pages. Do not always rely on
free subscriptions. Invest in paid subscriptions and make ad copies that
deliver from day one.

5. Don’t Just
Satisfy,
Delight.
4
Cloudcherry’s own CEM tool can be adopted as an online lead
generation mechanism on your website through popups. You can
capture consumer information on any webpage of yours – for instance,
the home page or the pricing page – and this can be leveraged later in
many ways, such as for sending newsletters and for other email
campaigns.
These question pop-ups can also be used to survey your customers
and thereby capture customer sentiment, according to which you can
fine-tune your website messaging.

6. Don’t Just
Satisfy,
Delight.
5
Moz is all about getting your SEO to work and the platform lets you in
on key metrics such as Page Authority and Domain Authority. At the
same time, Moz also tracks backlink growth and keywords.
A pretty cool feature is The Just-Discovered links report which helps
users identify recently created links. This report indexes URLs within
about 1 hour of being shared on Twitter, as well as the URLs linked from
those tweeted pages.
Additionally, it crawls websites for errors, and compares mobile and
website ranking to give startups a better understanding of their online
marketing efforts.

7. Don’t Just
Satisfy,
Delight.
6
Like the name suggests, Instapage is your instant solution for designing
landing pages – the tool stands as an epitome to the word user-friendly.
It makes life easier for businesses, especially the ones that are starting
from scratch, by having ready-made landing page templates which you
can modify based on your use case and your end goal.
It even takes your paid marketing ambitions one level ahead by offering
A/B testing, and various other choices such as CRM integration and so
on.
Keeping track of landing page performance and frequent changes to
it to optimize conversions is a must and a tool like Instapage makes it
more efficient.

8. Don’t Just
Satisfy,
Delight.
7
E-mail marketing is fun when you use Mailchimp. Especially given the
fact that you can do so much with this tool in the FREE VERSION –
creating lists, designing e-mail templates and scheduling campaigns, to
name a few things.
For startups with limited resources that are looking to maximize lead
generation and ROI from e-mail campaigns, Mailchimp could be your
ideal platform. And hey, let’s not forget that it has a pretty flexible API.

9. Don’t Just
Satisfy,
Delight.
8
Google Analytics is a one-stop solution that provides detailed insight
on visitor behaviour on your website. It gives you powerful data such as
the number of visitors on each page, the demographics of these visitors
(where these visitors are from) and further drill down into visitor
behaviour.
This includes indicating the number of webpages users have visited, the
pages where users are dropping off, the pages where users are
converting (signing-up) and so on. You can also check the sources of
leads – whether they are through organic, paid ads, or social, etc on
Google Analytics.

10. Don’t Just
Satisfy,
Delight.
9
Sidekick is a tool that you can use to track open rates and click rates
for the emails sent to prospects.
Also, you can time your calls and follow-up emails with these
prospects that can help improve sales closure rates.

11. Don’t Just
Satisfy,
Delight.
10
Zoho’s CRM platform lets you manage the leads you generate on one
single dashboard. On this platform, you can seamlessly track your
leads, identify which stage a lead is currently in – whether the lead is
active or has gone cold – and also generate reports easily.
Keep in mind, however, that while choosing a CRM you must be able to
integrate it with most of the other tools you use.

12. Don’t Just
Satisfy,
Delight.
11
Hootsuite is an out-and-out social media management tool that helps
you manage all your social media accounts in one place.
It also provides analysis reports with detailed insight into your social
media efforts. Using this, you can ascertain, to a great extent, what is
working and what isn’t on social platforms.

13. Don’t Just
Satisfy,
Delight.
12
It tells you the best time for tweeting by indicating the time intervals
when most of your followers are online and also when you get the most
exposure while tweeting.

14. Don’t Just
Satisfy,
Delight.
13
Analyse your followers and following count and find out in-depth
information about your followers. Followerwonk is a very effective
research tool when it comes to finding new influencers from your
domain to engage with.

15. Don’t Just
Satisfy,
Delight.
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CloudCherry is a Real-Time, Do-It-Yourself, Omni-Channel product that
helps you Track, Measure and Improve Customer delight with analytics
and actionable insights.