Digital Marketing, Lead Nurturing and Social Media for B2B Enterprises

1. LEAD NURTURING & SOCIAL MEDIA FOR
B2B ENTERPRISE MARKETING
Anol Bhattacharya
GETIT COMMS
www.getitcomms.com

2. LEAD NURTURING CONTENT MARKETING SOCIAL MEDIA

3. GETIT COMMS
www.getitcomms.com
MARKETING SOLUTIONS FOR HI-TECH & TELCO COMPANIES

4. www.B2Bento.com

5. LEAD NURTURING CONTENT MARKETING SOCIAL MEDIA

6. LEAD NURTURING

7. 25% 25%
50%

8. NURTURING PROSPECT'S JOURNEY THROUGH
THE EXTENDED PIPELINE

9. SALES-LAND MARKETING-VILLE

10. UNQUALIFIED LEADS
= WASTE OF SALES
PRODUCTIVITY

11. OPEN
WEB
TELE-CALL
MEETING
EMAIL
NOT
OPENED WEB
DOWNLOADED
MEETING
NOT
DOWNLOADED

12. LEAD SCORING
+10 SALES FUNNEL
-10
THRESHOLD
inactive
+5
+20
+15
+25
+5 TOTAL POINTS

13. TOOLS ARE EASY - STRATEGIC FRAMEWORK AND CHANGE IN CULTURE IS TOUGH

14. SOCIAL MEDIA

15. SOCIAL MEDIA
BANDWAGON
MARKETERS

16. I CAN HAS FANS?
BLAH BLAH
BLAH…
SOCIAL MEDIA DOUCHE-BAG EXPERT!

17. Cha-Chi
ng!

18. FEW MONTHS LATER…

19. 3 FOLLOWERS
DAD MOM NEIGHBOR’S DOG

20. WHERE IS LOVE?

21. ESTABLISH YOUR GOALS • Brand Awareness?
The ‘why’ of social media • Lead Generation?
• Lead Nurturing?
• Customer Service?

22. WHERE ARE YOUR PROSPECTS?
OUTBOUND ANALYSIS

23. WHERE ARE YOUR PROSPECTS?
INBOUND ANALYSIS

24. MAP INFLUENCES
• Who are talking about your product(s)?
• Who are talking about your product category?
• What your competitors doing?
• Who are talking about your competitors?

25. SET UP ENGAGEMENT FRAMEWORK
• Response workflow
• Escalation process

26. CONTENT

28. CONTENT FOR LEAD NURTURING

29. CONTENT MAPPED WITH BUYERS PERSONA
END USER TECHNICAL
DECISION MAKER
ECONOMIC INFLUENCER
DECISION MAKER

30. LEAD NURTURING CONTENT MARKETING SOCIAL MEDIA

31. ?
Anol Bhattacharya
GETIT COMMS
www.getitcomms.com