Mobile Marketing tips and strategies Gain valuable insight into Mobile Marketing: - When is the right time for an app versus a mobile friendly website? - Do your website and email messages work on mobile devices? - Multi-platform publishing strategies: Update once, view everywhere.

1. Connecting with Mobile Charlie Nichols Browning info@GetCS.com 210.807.3552 © Copyright 2010 Common Sense LLC www.GetCS.com

3. A Few of Our Clients Years of experience with hundreds of clients in US and Globally From large global enterprises, nonprofits to small businesses

4. Your Customers are mobile:

5. Mobile is Growing Mobile is growing faster than the internet did, with more internet users on mobile than desktop in LESS THAN 5 years. US has over 290 million wireless subscribers, that’s over 90% of the population. One-third of Americans (32%) have used a mobile phone to access the internet for emailing, instant-messaging, or information-seeking. 68% of mobile owners used SMS or Internet in Q1 2010. http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html http://www.gartner.com/it/page.jsp?id=1372013 http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx

6. Growing Faster – Will be Larger The United States smart phone market grew 41% year on year. It is the largest smart phone market in the world by a significant margin, with 14.7 million units accounting for 23% of global shipments in Q2 2010.http://www.canalys.com/pr/2010/r2010081.html Global handset sales will grow to 1.3 billion units in 2010. Smartphones will experience 20% annual growth over the next six years.

7. Mobile is Widespread 40% of US mobile Web users now browse the internet more on their phone than PC. 65 million mobile subscribers in the US now regularly browse the mobile Web. Mobile web has up to 57 million unique visitors per month, growing People carry their cell phones 16 hrs./day http://www.comscore.com/Press_Events/Press_Releases/2010/4/comScore_Reports_February_2010_U.S._Mobile_Subscriber_Market_Share http://www.ctia.org/advocacy/research/index.cfm/AID/10323 http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx

8. Mobile Internet Use Consumers spend nearly half their mobile internet time on email, followed by internet browsing and then social networks Usage: Mobile 5,840 hours/yr PC 2,920 hours/yr TV (US) 1,865 hours/yr. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/

9. SMS - Texting Reach: 95% of all mobile phones are text enabled Usage: The average mobile subscriber send/receives more text messages than voice calls Immediacy: 94% of text messages sent are opened and in 9 minutes or less www.Txt4CRM.com data

10. Mobile Commerce & Couponing 20% of mobile phone owners used their phones for mobile commerce today; by 2011, it will be 25%. - Mobile Marketer (6/2010) M-commerce sales in the US will be $2.42 billion in 2010 - Coda Research MarketResearch.com has predicted that mobile e-commerce revenue will increase 65% per year by 2015. By 2015, M-commerce sales will skyrocket to $23.8 billion, representing 8.5% of all e-commerce revenues in the country. - Coda Research Mobile coupons will generate $6 billion in global redemption values by 2014. - Juniper Research Mobile coupon redemption rates often exceed 50 percent, while paper coupons typically have a redemption rate of only 0.2 percent to 2 percent. - Exposure2

12. More accessible device/service pricing

13. Expectations for information access

14. Growth in all age groups and genders

17. Mobile/app content management/integration

18. Geo-location apps

19. Advanced SMS campaigns

20. Promotional apps

21. Fully mobile web &email

22. Social integration

23. Mobile-friendly websites

24. Simple apps

25. Location finding

26. Simple SMScampaigns/events

27. Basic mobile emails

28. Social integration

29. Geo-location claim

30. “Highly functional”apps

31. Secure account access

32. Mobile commerce

33. SMS account integration

34. Websites

35. Ecommerce

36. Email programs

38. Businesses, Products, Publishers can:

40. Products

41. Company

42. Products

43. Services

44. Products

45. Services

47. Mobile Websites

48. Apps

49. Audio/Video

50. Ads - mobile

51. Email

52. Websites

53. Mobile Websites

54. Apps

55. Audio/Video

56. Email

57. Websites

58. Mobile Websites

59. Apps

61. Advertising – Display, Paid Search, Mobile

62. Social media campaigns

63. Websites and microsites

64. Email communications

65. Employee communications

66. Events and point of purchase

67. PR

68. Print

69. App StoresMobile site iPhone App Website Email Facebook Twitter

70. Analytics Feed Insights An integrated approach to Analytics can measure email, web, mobile web, SMS campaigns, social media links, app usage and the traffic between them. Analytics can show exactly how your mobile application and other properties are used, so you can continually improve content, targeting and functionality Track nearly any action, anywhere in your communications tree

71. Mobile Touchpoints Apps Mobile Website Location Based Networks SMS/Texting

72. Mobile Impacts: Print Promote mobile apps, social media, mobile web on your printed materials Print QR codes or Tags with contact info, websites, product info Easy print to digital transition Can show: URL, Phone numbers, contact Vcard, Text strings/Coupons

73. Mobile Impacts: Events Print QR codes/Tags with contact info on materials Easy event/print to digital transition Can show: URL, Phone numbers, contact Vcard, Text strings/Coupons Announce SMS “text to win” contests, subscribe to news or info Geolocation check-ins, games or special badges, coupons or contests Text GETCSto 41411

74. Mobile Impacts: Content Content Publishing Mobile friendly viewing Full iOS or Android apps iBooks formats Amazon Kindle formats Images, audio, video content Strategies Free promotional teasers In-app purchases Paid apps or books Subscriptions

75. Mobile Impacts: Email One of the top uses of smartphones is email Emails need mobile-friendly format, offer options for viewing Offer a web version in the mail, then detect if user is on a mobile device and then show mobile web-friendly version Other email uses: Coupons usable on device,discounts Promote mobile apps, socialmedia, mobile web

76. Mobile Impacts: Websites Mobile websites are becoming more expected and needed to connect with customers as they prefer Prioritized content and functions for “on the go” users Mobile friendly viewing, focused content, contacts,maps, app download

80. Mobile Website Examples Type 1 Type 1

81. What NOT to do Websites designed for desktop computers Don’t “scale” to show fonts, images sized correctly Have menu systems and rollovers that don’t work Don’t provide key information ONLY in flash

82. Mobile Impacts: Social Media Social media is one of the largest time spent on mobile devices Optimize for sharing and linking on Facebook, Twitter and other networks Mobile-friendly content, easy sharing, commenting “Follow/Liking”, geolocation games, app promotion/integration

83. SMS (Texting) can be used for a variety of promotional and informational programs including: Coupons Store locators Regular PR and company news, urgent updates Support status, product availability, shipping notifications Contest entries, Loyalty programs, Voting and Polling Email newsletter subscriptions Lead generation, contact requests and info Events, connect to new prospects or subscribers Appointment reminders and confirmations Shared shortcodes are available at low cost, custom shortcodes are secure and more extensible Mobile: SMS Try it: Text GETCSto 41411

84. Examples: SMS - Text Messaging Contests: Contests: Appointment Confirmations: Lead Gen, awareness:

85. Apps Promotion of business brand, content publishing, gaming, geolocation, audio, video, augmented reality Community discussions and sharing

86. Apple Platform Numbers How many iOS devices are there? Over 100 million units worldwide - iPads, iPhones and iPod Touches 77 countries, approximately 50% are in the U.S. How many iPads? Over 3 million in less than 3 months. How many apps? How many downloads? Over 400,000 Over 4 billion, 350 downloads per second Purchasing Apps? 130 million accounts with credit cards Average user downloads 8-12 apps per month Half of users buy apps each month, nearly 30% buy up to 10 per month Enthusiasm for iPhone? Highest user satisfaction ratings of any smart phone in multiple studies Source: Apple and industry estimates NeilsenOnline and Hitwise, as of Q1 2008CFI Group Smartphone Satisfaction Survey at: www.cfigroup.comhttp://www.marketingcharts.com/direct/iphone-3g-buzzing-nielsen-online-hitwise-issue-stats-5233/ Sources: Admob http://metrics.admob.com Survey Report and http://gigaom.com/2009/08/27/how-big-is-apple-iphone-app-economy-the-answer-might-surprise-you/

87. Apple Advantages

88. Apple Advantages

89. Apple platform has the lead By Quantity of apps: By app development starts: Over 400,000 apps Plus 13 million songs, 3,000 TV shows, 2,500 movies Over 40,000 apps By Brands: http://www.msnbc.msn.com/id/35226302/ns/technology_and_science-tech_and_gadgets/

90. Examples: Branded Loyalty Apps Giving customers another way to engage with a brand, find physical locations, coupons and community interactions Show company, product information, ordering information and functionality Share and rate content such as recipes, opinions, articles, videos, audio casts, photos, etc. Build email lists, viral nature of apps encourages spread among friends Promote via other digital and mobile channels

91. Examples: Blog, Website Apps Connect with users via a content focused branded app Import existing blog feed, Twitter and Facebook in real time, driving traffic, awareness and engagement Add a portfolio of example work or product information, case studies, video reels, video podcasts, audio podcasts Share news, staff announcements and client work Build email lists, sales leads, SMS lists Can be published in conjunction with a mobile-friendly microsite for non-app users

92. Examples: Promotional Game Apps Small branded games can help connect with customers and keep them engaged with your brand Simple games like wordsearch, catch the can, shape-matching, frogger, soccer, tennis, etc.

93. Examples: Games & Entertainment Games and Entertainment 38

94. Examples: Business Productivity and Reporting For an increasingly mobile workforce, the ability to access critical business data on the go is very important. Real-time updates, secure data, VPN, remote and local wiping capabilities, and company-only distribution. Ability to integrate with enterprise reporting suites, SharePoint, MS Excel charting and more. Assistance with deploying Office apps for Word, Excel and PowerPoint docs. Ability to update status and forms, edit and enter customer data, new leads or action items.

95. Examples: Book Apps Book apps are a low cost way to promote a book and monetize content. Options: Free summary to promote book sales Emphasize key points with additional content or checklists to up/cross sell author services, or promote next book Stand alone ebook/app sales Include videos, audio or checklists that sync with website information Featured project: NY Times Bestselling Author Tim Koegel and his book “The Exceptional Presenter” with excerpts from his next book Sample Chapters About Timothy J. Koegel Purchase Book Becoming an Exceptional presenter seemsto be a Herculean task. There’s a lot to remember. Say this. Move that. Speak up. Look at the audience. Don’t fidget. You leave the meeting wondering, Did I connect? Was I © Copyright 2009

96. Examples: Radio, Music and Band Apps The personal nature of music on iPhones and iPods makes for a great app strategy. Include music samples or full versions, videos, photos and news Promote tour dates and local shows Options: Paid app with licensed MP3s, videos, “liner notes” and a rich experience Free app to promote concerts Include blog postings and updates from the band - Listen to our music - - Watch videos - - Touring Dates - - About Fatty Monk - Autumn Run Shifting Gears Lessons Learned Pryor Years Memory Autumn Run Video Photos on the road Main Page

97. Examples: iPad The iPad and tablets are a hybrid of mobile and full size computing Large screen Multiple orientations Touch interfaces Narrower technology support (Flash)

98. Examples: Unique Interfaces

99. Examples: Video

100. Examples: Ecommerce

101. Unique News Interfaces

102. Examples: News News: Leveraging the landscape of the iPad

103. Or any combination of… Databases GPS Enabled Promotion and Loyalty iPhone Focused Books, Book Summaries Content Management and Updates Competitions with Online Leaderboards Kids Entertainment iPad Focused Education Videos Games and Puzzles Kids Education Serial Publications Photo & Image Libraries Blog Apps

104. Location Based Networks Location Based Networks: Mobile coupons, “mayor” of your locations (FourSquare, Gowalla, Yelp, etc.) Checkin status connected to social media, sharing and promotion Rate and review companies, share photos “Claim” to control location messaging, photos, reviews, comments Mayor Specials: For the user who has checked in the most in the last 60 days) ("Foursquare has deemed you the Mayor? Enjoy a free order of french fries!”) Check-in Specials: unlocked when a user checks in to your venue a certain number of times. ("Foursquare says you've been here 10 times? That's a free drink for you!") Frequency-based Specials: are unlocked every X check-ins. ("Foursquare users get 20% off any entree every 5th check-in!") Wildcard Specials: always unlocked, but your staff has to verify some extra conditions before awarding the Special. ("Show us your foursquare Swarm badge and get a free drink!")

105. Summary Mobile is large already and growing, consumers expect to interact with your business via mobile High expectations, diverse devices The is a ton of research, organizations and companies that can help with your mobile strategy and executions Look for integration, not just point solutions Review your current marketing and products on popular devices and optimize Explore new ways of communicating with prospects and customers, building loyalty, efficiency and revenues Walk, Crawl, Run, Fly – Don’t try to do it all at once We are here to help!

106. Resources Common Sense Blog: http://www.GetCS.com 8-) Mobile Marketing Association: http://mmaglobal.com Touch Gesture Reference Guide: http://www.lukew.com/touch/ NielsenWire Mobile: http://blog.nielsen.com/nielsenwire/category/online_mobile/ Comscore Mobile: http://www.comscore.com/Products_Services/Mobile_Media Flurry Mobile Analytics Blog: http://blog.flurry.com/ Microsoft Tag: http://tag.microsoft.com Free QR Code Generator: http://qrcode.kaywa.com/ How to use QR Codes for Small Business Marketing: http://www.openforum.com/idea-hub/topics/technology/article/how-to-use-qr-codes-for-small-business-marketing-jennifer-van-grove

107. Thanks for your time!Can we help with your integrated mobile strategy? Charlie and the Common Sense Team Info@GetCS.com