3. Branding Melbourne and Victoria Melbourne’s distinctive identity was expressed through the concept of a book with more experiences found as you unfold your own journey
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5. Metro An identity that synchronizes Melbourne’s new rail system with the rhythms of the city.
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7. Crown Casino Melbourne & Macau A long standing client in the FutureBrand portfolio, in the last couple of years we’ve worked on their Macau operation, detailed brand strategy and architecture. Recently we’ve branded their loyalty cards program, website and employee branding including verbal and behavioral
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10. Unilever MediaLab A commitment to innovation is a promise often spoken but rarely executed. Unilever approached FutureBrand with an idea to showcase media products; we gave them back an interactive and immersive identity that combined sustainability with technology applied across the environment and digital touchpoints
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12. Muvee Muvee, the world’s leading automated video creation software, asked FutureBrand to develop not only a new identity … but to redesign the interface of their award winning software. Combined with some cheeky copywriting and a contemporary facelift the new identity captured their postioning of ‘Life expressed.’
13. OKWAP Taiwan brings 3G to the market FutureBrand developed a new positioning for the OKWAP brand around the concept of Rainbow Life … a way for customers to express the colour of their personalities with 3G technology
14. Eight brands, one family FutureBrand transformed the Philippines leading architectural company Environments Global in a cohensive and globally focused organisation, renaming it Cirdia in the process. A further seven divisions of the organisation were also rebranded using Cirdia as the parent concept to create a unified family
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16. Nokia Nseries Art Direction Nokia required art direction of a lifestyle photoshoot for the launch of their Nseries product in Asia. Working with photographer Michael Hall the results were so well received they were used for the global above the line campaign as well
17. Pantene Pro-V Art direction of the photography and packaging design for P&G’s most successful product range: the shampoo sachet. Launched across Asia and India.
20. Music Composition My personal music compositions (both composed and performed) have been played on Australian National Radio, featured in Buzz Magazine and used by Cricket Australia for their online videos
21. Photography Very much a hobby, I do enjoy taking photos when the rare opportunities present themselves
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25. Digital Illustration Combining digital and photographic elements in sci-fi and abstract ways, some of my illustrations have been featured at Semi-Permanent and AGIdeas, two of the world’s largest design conferences
34. 34 USABILITY TESTING Usability testing is a technique used to evaluate a product by asking users to perform common and real-time tasks. The results are recorded and analysed for navigation and behavior purposes
39. SOCIAL MEDIA STRATEGIES Social media is about creating and participating in conversations with your consumers, clients and target markets. It also helps to create brand communities and build brand awareness. A cost effective marketing solution.
40. SingHealth: Social Media Strategies and Guidelines Services: Brand Strategy, Interface Design, Creative
41. SingHealth: Social Media Strategies and Guidelines Services: Brand Strategy, Interface Design, Creative
44. Colour Palette A colour palette that emphasises the intensity of the sport through tinted red in-game imagery, and black & white athletic profiles to contemporises the hero aspects of the players. From the streets of Bangkok to the beaches of Malaysia and the sports centres of Singapore, our palette takes textural cues from the these exotic locations and also the distinctive rattan ball variations
45. Copywriting The importance of speaking in the voice of our audience is a key component in any brand building initiative. This is most powerfully executed through our copywriting style. Appealing to potential and current fans in a tone of voice that talks in a language they understand.
46. Ambient Black and white photography is used to capture the atmospheric moments before and after the game as well as locations and surrounding elements
47. Intensity In-game photography is tinted red to amplify the intensity, passion and fierceness of SepakTakraw at the highest level This is then combined with the shattered graphic effect to create a dynamic and in-motion image
