3. As soon as you click on to the website the
homepage appears. The homepage plays a
significance within a website because it is the
first thing the audience see therefore they are
more likely to remember what they first see. The
technique this homepage has used is very
clever because their is a song playing that is
featured within his album . Therefore it is
promotes Kendrick Lamar's music to his fans.
The imagery use is effective as this reinsures
the audience that they are visiting Kendrick
Lamar's Website.

5. The first page looks very professional because the
text is broken down into information ,so the viewers
can read appropriate information. The website aims
to both inform fans about upcoming tour dates and
promote his music .This is evident because the
right hand panels have images of album covers
,which is linked to iTunes , this is encouraging the
consumer to purchase the album . There are many
post on the website that informs the audience about
upcoming events Kendrick Lamar is doing, the fans
are able to like this post. This makes them feel
closer the artist , as they can show appreciation
towards their favourite artist.

7. The purpose of an events page is to inform fans
about days where are artist is touring .
The Kendrick Lamar website has events page telling ,
his fans were and where he is touring. There is a
continuation of the same colours of grey, black and
red. The right tab promoting his music is repeated
on the fan page , this is used again to keep
encouraging his audience to purchase his music.
This is important to dedicated fans as they may like
to ensure that they can go to as many tour dates as
possible. The website provides with the correct
information needed .

9. Photos is a great way to make fans feel closer to an
artist , as images are only available on the website.
The photo page has been constructed in a vey unique
way because fans have the ability to interact with
the images . As each image has been posted
individually , like a twitter post and the fans have
the ability to re-twit the post directly from the
website. This is has a positive effect on both the
artist and the audience because the fans are able
to like the images and Kendrick Lamar as an artist
receive good publicity through twitter.

11. Many artist use videos this shows the artist performing
their music live at concert or on television shows.
The theme is repeated again on the website page. For
example to the tour dates are featured on the first
third of the page. The videos are broken down into
their post and their is information about which event
Kendrick Lamar performed at. Their is even an
exclusive performance showing Kendrick Lamar
performing a song for the first time. This will make
fans feel special as only selected people will watch
the performance.

12. It is evident that a website is both informative and
promotional As an website has a purpose of
promoting an artist and entertain the audience.
This website has interactive elements , this
makes fans feel closer to their favourite artist.
Kendrick Lamar’s website has consistent theme
, which makes the website look professional.
There are many ideas that I can feed back to
the group ,when we are drafting our own
website.