2. To ensure that the poster was conventional to the
supernatural horror genre, the colour black was
applied to the poster on Photoshop. As the image
did not cover the complete size of the Photoshop
file, the block colour black was applied through the
use of a paint bucket tool. The colour black creates a
sense of foreboding and impending doom, and acts
as a connotation of evil and death, thus it is
conventional to the horror genre. As a result, it was
included within my poster. The colour black was
applied to the top half of the file, and subsequently
on the lower half of the file, in order to cover the
page with a black background. This resulted in the
product below. The initial layout for the ancillary
product – a poster for the short horror film, Too Far
Gone.
3. In order to apply the title to the poster
of the horror film (Too Far Gone) as
well as the names of the actors, and
additional credits (including the name
of the director and producer of the
main product), the horizontal type tool
was used. This allowed me to inform
the target audience of information of
great significance, and enables them
to identify with and relate to the
product. This was an effective device,
due to the fact that the application of
the uses and gratification theory
serves to heighten the audience
appeal, and similarly, the success of
the product. Meanwhile, the layer
visibility tool allowed me to maintain
focus on specific and particular
elements of the poster, including the
slogan, and make alterations to it, in
accordance to the codes and
conventions of the horror genre. The
main stages of the development of the
ancillary product – the poster that
would act as a promotional device for
the horror film – was the application of
the image after it was imported onto
iPhoto, the adding of the black
background, through the use of the
paint bucket tool, and the application
of the title through the use of the
horizontal type tool. Moreover, the
colour of the image was altered, the
focus was enhanced in order to
maintain the focus of the audience
onto the image.