1. Planning
Potential mastheads for my
magazine
Georgia Leaper

2. Potential
typographies for
masthead

3. Potential mastheads
A)
This typography is very rounded and appears laid
back due to the overlapping of letters. It is not in a
straight line which has connotations of lacking
severity and would convey the fun, exciting and
colourful side of the pop genre and my magazine.
Although it may look too simple and not stand out
to my audience of young girls.

4. Potential mastheads
B)
Again, the typography as a laid back feel and
looks interesting because the letters use a
variation of sizing. However, it looks similar to
graffiti writing which has connotations of rap
as it is associated with crime. This would then
not appeal to my target demographic of
mainstreamers, and potential consumers of
young white girls.

5. Potential mastheads
C)
I like this typography as its background looks
like an electric shock which has connotations
of excitement. Conversely, it may be
interpreted as spikes and create a rough
image for my magazine.

6. Potential mastheads
D)
I really like this typography as it is so girlie because of the use of
hearts, which has connotations of love and therefore conveys a
kind and soft element of my magazine which would appeal to my
audience seeing as they are still young and have an element of
innocence to them.
I feel as though there is a problem with the spacing of the
typography as the letters are quite spaced out. As my target
demographic are young, they will not have as much money to
spend on magazines as other audiences, therefore I feel my
magazine should have as much packed into it to fulfil the reader. By
spacing the letters far away it is creating connotations of a dreary
and empty feel to my magazine.

7. Potential mastheads
I asked 25 people the following question
Typography results
Option A
Option B
Option C
Option D
Option A was the most popular and was picked by 11
people, therefore I will use this typography in my
masthead.

8. Potential
names for
masthead

9. Potential names for mastheads
A)
I think this is a good name for my magazine because
the audience would instantly know that the magazine
is focusing on music. It also is short and snappy which
would appeal to my audience of young people.

10. Potential names for mastheads
B)
The name sounds effective because it is phonologically
linked to the phrase “V.I.P” which stands for very
important person. This reinforces my target demographic
of young girls as stereotypically I know they dream of
being a princess and VIP is associated with this. It would
also appeal to my sub-genre of aspirers as it reinforces a
higher status.
However, it is quite a complex name and some may have
trouble pronouncing or understanding it.

11. Potential names for mastheads
C)
The phrase “One more time” has connotations of the pop
genre as it is a line from a famous Britney Spears’ song,
who is one of the most iconic pop artists. It also has
connotations of music being played on repeat which
would reinforce the music element of my magazine.
However it is a bit long and not very catchy.

12. Potential names for mastheads
D)
“Pitch” is musical lexis and “perf” is slang for perfect. Both
words reinforce the genre of my magazine (pop) and the
intended audience (young people).
There is a problem, although, as a popular movie has been
released called “Pitch Perfect” so there may be some
confusing between my magazine and the film.

13. Potential names for mastheads
I asked 25 people the following question
Potential names
Tunes
V.I.POP!
One more
time
Pitch Perf
Option B was the most popular with 14 out
of 25 people choosing this, therefore I will
name my music magazine “V.I.POP” .

14. Potential
colour schemes for
masthead

15. Potential colour schemes for mastheads
A)
I think the colours compliment one
another and convey my magazine well.
The white portrays the innocence of my
audience whilst the pink on the word POP
suggests the excitement of music in their
dull usual world.

16. Potential colour schemes for mastheads
B)
All colours work well together and I like how
the simple white really stands out against the
pink background. I have used a similar outlining
effect as a lot of other successful pop
magazines use which creates a 3D effect and
makes the masthead look more interesting.

17. Potential colour schemes for mastheads
C)
The colours are both very strong and stand out well
together. Separately the colours compliment the
genre of my magazine as the blue has connotations
of freedom and blue skies, whilst the pink suggests
the intended audience.
However, I feel the colours do not compliment each
other and create a bit of a contrast.

18. Potential colour schemes for mastheads
D)
I like the colours used here because they are all very
simple yet together they look effective. However, I
find the grey background may have connotations of
grey skies and create a negative image for my
magazine.
As well as this, it does not have a very professional
finish because of all the merging colours.

19. Potential colour schemes for mastheads
I asked 25 people the following question
Colour scheme results
Option A
Option B
Option C
Option D
I had very mixed responses for my different colour
schemes. Both options B and C were chosen by 10
people, Option A was chosen by 5 people, and no
one chose option D.
From this I have decided to choose option B because
although option C is pretty and conveys the genre,
option B clearly reinforces the target demographic.