Lady Gaga is known worldwide for her quirky and unique artistic style. This has led to many parodies of her music videos capitalizing on her weird fashion and personas. Her individuality and unpredictability in constantly reinventing herself has kept audiences engaged and eager to see what she does next. Early in her career, her videos portrayed her as an attractive party girl to sell her music, but she soon became more extreme in her style and makeup, fascination audiences with her freakish individuality despite not appearing conventionally attractive.

1. Star Theory
The star I have chosen to apply the theory to
is Lady Gaga. I have chosen to use her and
she is a very quirky artist who is known
worldwide so there is a lot of information on
her.

2. Can I find any parodies of this star?
Yes, there are many parodies of songs she has
released.
An example of one is in the link below:
http://www.youtube.com/watch?v=XvOucvTpKr
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Parodies of her music videos are quite common due to her
always having a weird style and her videos portraying this
side of her. This has meant that she has become famous
worldwide because of it. Also this means there is more to
play off to create a parody of the music video.

3. Could I plot their star evolution over
the decades?
I don’t think I’d be able to because she is so
quirky and individual in her own way you don’t
know where she is going to go next with her
music. I believe this is also why she is such a big
phenomenon as the audience is always
waiting, egar to see what unexpected change
she is going to do/make next.

4. How their videos sell their music to
the target audience?
Lady gaga has transformed from when she first
appeared on the music scene with the song ‘Just Dance’
that was released in June 2009. Back then she was
marketed as a ‘sexy’ , attractive young woman, who
appeared to be a party animal. We can see this in her
music video this screen shot shows her more ‘normal’
appearance. This sold her music by people wanting to
be like her as men found her attractive and wanted to
be with her, and women wanted to be like her because
she is confident and attractive.

5. How their videos sell …extended.
Soon after that Lady gaga started to become more and
more ‘individual’ compared to the rest of the market. We
can see in the development to the release of ‘Bad
Romance’ in November 2009. You can see
She has transformed to become very individual using
Make up which is
freaky and puts
emphasis on parts of
the body you normally
wouldn’t want to,
making her extreme.

6. This makes the target audience fascinated with her
extremity. Since then Lady gaga has once again developed
to an even more freakishly crazy individual. Once again
thi9s can be seen by her latest release in msuic video. She
hasn’t tried to make herself seem attractive in any way
shape or form. This conveys her message in song very
well but I think it discourage people form watching the
video because its quite disturbing to watch. In the older
videos eve though she was extreme she was still
attractive which still invited an audience of both genders
but now it’s gone to far. Maybe she’ll rein it back in again
I do not know.