Part 2 of 2. Going Mobile will be a brief talk about the state of the nation regarding mobile marketing and ways in which mobile products can be productive in the real estate segment. We will touch upon "text to look" programs, mobile friendly websites and geolocation functions as they relate to listing locators and driving directions.

1. SMS Short-Code Marketing

2. Background Broadplay Inc., is a full-service digital marketing agency with a head office located in Toronto. The core focus of Broadplay Mobile, a division of Broadplay, is to deliver cost-effective and comprehensive mobile marketing programs that utilize its proprietary Mobile Marketing Intelligence (MMI) platform to drive innovative, multi-channel SMS customer interactions across each stage of the customer lifecycle. RealEstate411 is an application software solution created and marketed by Broadplay Mobile. Since 2002, Broadplay has served numerous brands including: Broadplay - Company Profile

4. Now it’s as EASY as 123 to deliver the 411 on any listing by text message in 3 Easy Steps! Step 1 Place rider on the “for sale” sign. Interested parties will be directed to send a text message to 123411 for instant information. Step 2 Prospect instantly receives relevant property information on their mobile phone including several ways to contact the listing agent Step 3 The listing agent will receive leads instantly via SMS, by email or online through the Real Estate 411 website. RealEstate411 – How it works

8. Broadplay Inc. 439 King Street West, Suite 300 Toronto, Ontario M5V 1K4 (416) 410-9919 www.123411.ca www.Broadplay.com Text BROADPLAY to 123411