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A Worldwide
Gaming
Technology &
Media Company
ValetNoir, Inc
1140 Broadway, Suite 903
New York, NY 10001
Phone (888) 623-1717
Direct (212) 461-1801
ValetNoir, Ltd.
Meadow Drove
Suite #11
Bourne
Lincolnshire PE10 0BP
Confidential & Proprietary 2
“Gambling revenues at US
commercial casinos rose
nearly seven per cent to a
record $32.42 billion in
2006.”
--AGA May 2007
“According to a new report,
the online gaming industry
will quadruple by 2020 and
will top €13 billion in 2010.”
--iResearch May 2007
Confidential & Proprietary 3
RF&B provides a global
network that automates
transactions between
Casinos and Players.
“RFB” is the status
of the most-loyal
players getting
free rooms, food and
beverage
during their stays.
Confidential & Proprietary 4
RF&B electronically books players into
participating properties and in exchange
receives a portion of the casino’s revenue
as a brokers fee. Casinos are regulated
like banks, so payment is prompt.
Payments continue any time the player
returns to the same property.
US Regulation
• Business model unaffected by the US enactment of the Unlawful
Internet Gambling Enforcement Act ("UIGEA").
• Company legally receives revenue share of play as a licensed
Independent Casino Representative with Gaming Board approvals in
the US States of Nevada, Mississippi, Louisiana, New Jersey,
Connecticut, Iowa, North Carolina; Internationally on Cruise Lines of
NCL, RCCL, Celebrity; With Canadian Government Gaming licenses
in Quebec.
Confidential & Proprietary 6
Company
Founded 2001
RF&B USA brand created in 2005
ValetNoir, Ltd (UK) created in 2006
New York, Las Vegas, London
Confidential & Proprietary 7
Management
George Nassef, President & Founder – Managing Director: American Airlines
Managing Director: SABRE,
Chief Information Officer: HotJobs.com
Kelly Michaelian, SVP Ops & Admin – GAP, HotJobs.com, Yahoo!
Jeffrey Yang, SVP & CTO –UBS/Warburg, HotJobs.com
Lisa Montalto, SVP Business Development – Biztravel.com, Terra/Lycos
Confidential & Proprietary 8
Our Industry Segment:
Representative-Brokered Gaming
Revenue Worldwide
($9 Billion Annually)
• 1,500 Resort Casino
Destinations Worldwide
• Over 3,000 Independent Reps
Worldwide
100%
Billions Wagered
Confidential & Proprietary
Target Customer
• Median age of RF&B client is
51.8 Years of Age.
• 67% are female, prefer slots to
tables and are avid travelers.
• Whales are not our market.
• Middle Tier Players offer
highest lifetime value.
9
Target Customer
76 Million Baby Boomers.
UK Baby Boomers hold 80% of
country’s wealth.
In 2006, the first wave of baby boomers
reached retirement age.
“Ratio of the number of people ages 65
and over to the number ages 20 to
64 is expected to grow from about
20% in 1997 to 41% in 2050.”
Confidential & Proprietary 10
Confidential & Proprietary
Market Overview - US
11
• 46 out of 50 US States permit legal gambling
• NV alone has 2,539 Licensed Establishments*
• Las Vegas Gaming Revenue $6.0B in 2006*
*Source: Citigroup Equity Research May, 2007 Monthly Report
Confidential & Proprietary 12
52,500
70,000
2007 2008 2009
$57,000
$61,000
$64,100
US Gaming Revenue (Millions)*
*Source: Global Gaming & Entertainment Outlook, PriceWaterHouseCoopers
Confidential & Proprietary 13
0
5000
10000
15000
20000
2007 2008 2009
$13,578
$15,866
$18,485
Asia Gaming Revenue (Millions)*
*Source: Global Gaming & Entertainment Outlook, PriceWaterHouseCoopers
Confidential & Proprietary 14
0
40
80
120
160
2007 2008 2009
$108
$126
$150
Latin American Gaming Revenue (Millions)*
*Source: Global Gaming & Entertainment Outlook, PriceWaterHouseCoopers
Confidential & Proprietary 15
2000
3000
4000
2007 2008 2009
$3,035
$3,150
$3,227
Canadian Gaming Revenue (Millions)*
*Source: Global Gaming & Entertainment Outlook, PriceWaterHouseCoopers
Confidential & Proprietary 16
8000
12000
16000
2007 2008 2009
$12,020
$13,161
$14,309
EMEA Gaming Revenue (Millions)*
*Source: Global Gaming & Entertainment Outlook, PriceWaterHouseCoopers
Confidential & Proprietary
Market Growth – Native American Casinos
($ in Billions)
*Source: Citigroup Equity Research May, 2007 Monthly Report
17
0.
6.
12.
18.
24.
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Confidential & Proprietary 18
Competitors
3,000 Small Businesses
Feed Brands
regional
Lack technology
High touch
High service
Confidential & Proprietary 19
Problem: Industry
Our Competitors:
• Non-automated.
• Do qualification, sourcing &
reservations via phone/paper/fax.
• Do math, commissions and payout
calculations by hand.
• Cannot equate property-specific
rules, payouts, house advantage
and comp rules mentally or real-
time.
• Max out at a few hundred active
players and a handful of properties.
Confidential & Proprietary
Our Comp Shopper Technology*
www.rfandb.com and
www.valetnoir.co.uk
Online Booking of
Free Casino Rooms,
Click to Book,
Based on Player’s
Actual Play History 
*Proprietary technology. Patent-Pending.
20
Confidential & Proprietary 21
Problem: Player Perspective
Players spend all
their time at one
property brand
and cannot bridge
loyalty programs
to use comps at
other brands
without playing
there first.
Confidential & Proprietary 22
Revenue Sources
$, €, £, ¥
Recurring Revenue Model
Player Takes Trip to Property
Property Ties Player
Source to us for 18 months Property Pays
Commission
Player earns
Rewards.
Confidential & Proprietary 24
Calculation of Our Commissions
Formula: Bet Amount x Bets x Simultaneous Hands/Machines Played x House Advantage x Play Time
Units Dollars Hour Machines 100 Hours
Qualify
BookCollect
$$$
Client Booking Cycle
1. Qualify Electronically
2. Book Electronically
3. Collect for Each Trip
Payout:
18 months
Per property
Per player
Confidential & Proprietary 26
Company Assets
Proposed M&A will push
registered members past
1 Million mark.
Proposed M&A will bring
33% of USA land casinos
into RF&B network with
substantial growth potential
internationally.
Confidential & Proprietary
Membership Growth – Size of Our Database
Affiliate Marketing
Co-Registration
Referral Program
27
Confidential & Proprietary 28
Magazine Advertising Clients
Mandalay Bay (MGM/Mirage)
Starwood “W” Hotel & Residences
Don Julio
Casa Noble Tequila
Party Gaming
Kathy Van Zeeland
Marquis Jet
N9ne Group
Gevril Watch
Fiesta Casino, Costa Rica
Fashion Mall, Las Vegas
Havana Cigars
House of Blues
Southpoint Hotel And Casino Las Vegas
Walters Golf Las Vegas
Pinnacle Estates
Valef Yachts
Golden Platter Sports
B. Makowsky Leather
Kathy Van Zeeland Designers
Tiganello Fashions
Jewel of Russia Vodka
Sotheby’s
Coldwell Banker
MarquisJet
CLS Limo
Goldmund Sound
Ferraro’s
Playboy
Confidential & Proprietary 29
UK Subsidiary Advertising Clients
William Hill PLC
Roxy Palace
Carmen Media
BetRev
Partner Logic
Harrods
Victor Chandler
GamShare
Miami Paradise
Webstorm Media
888
Party Gaming
Belle Rock Entertainment
Paddy Power
Euro Gaming Ltd
Betfair Poker
MGC
Ladbrokes Ltd
Confidential & Proprietary
Our Systems
Connect to Casino Marketing Systems
Transmit Requests for Comps
Accept Status
Presents Online to Player
Permit N-way Comp Evaluation
Let Players See Worldwide Comp Options
Extensible to Online Gaming Opportunities
LAMPS Architecture
30
Confidential & Proprietary 31
United States
Harrah’s Hotel & Casino, Las Vegas Diamond Jo’s, Iowa
Harrah’s Hotel & Casino, Laughlin
Harrah’s Hotel & Casino, Reno
Harrah’s Rincon
Harrah’s Hotel & Casino, Tahoe
Harvey’s Hotel & Casino, Tahoe
Las Vegas Hilton
New York-New York Hotel & Casino
Paris Las Vegas
Rio All-Suite Hotel & Casino
Bally’s Atlantic City
Bally’s Las Vegas
Caesars Palace Atlantic City
Caesars Palace Las Vegas
Celebrity Cruise Line
Flamingo Las Vegas
Hard Rock Hotel & Casino Las Vegas
Harrah’s Casino, Louisiana Downs
Harrah’s Casino, New Orleans
Harrah’s Casino, Shreveport
Harrah’s Hotel & Casino, Atlantic City
Luxor Hotel and Casino, Las Vegas
Golden Nugget Casino, Las Vegas
Grand Tunica
Grand Biloxi
Caribbean
Atlantis, Paradise Island, Bahamas
Wyndham Aruba, Marriott Aruba
Marriott St. Kitts, St. Maarten
Crystal Palace Casino
El San Juan - Puerto Rico
El Conquistador - Puerto Rico
Canada
Casino Niagara
Niagara Fallsview Casino
Casino De Montreal
Casino Du Lac-Leamy
Casino De Charlevoix
Europe
Club Casino Loutraki - Greece
Cruise Lines
Norwegian Cruise Lines
Royal Caribbean Cruise Lines
Celebrity Cruise Lines
Current Contracts & Licenses by Region 5/1/2007
Historical Financial Performance ($ in 000’s)
($375.0)
$0.0
$375.0
$750.0
$1,125.0
2003-A 2004-A 2005-A 2006-A
Revenue
EBITDAO
428% CAGR
$-
$10,000
$20,000
$30,000
$40,000
2007 2008 2009
$6,927
$18,434
$39,120
$1,565
$6,405
$25,128
Revenue EBITDAO
Forecasted Financial Performance ($ in 000’s)
Confidential & Proprietary 34
Use of Proceeds
Acquisition and operational roll-up several identified competitors with:
Most-complimentary networks of casinos or mailing lists including entire family of
MGM/Mirage & Mandalay Bay Properties Worldwide, foreign casinos in South
America, Caribbean, Europe and Asia.
Extensive high-value database of players with proven play records to leverage max
database advertising value and travel value.
Good fit operationally.
M&A Prospects
Company Mailing List Inventory Revenue Impact
Company 1: 100,000 Nationwide +$1 Million
Company 2: 50,000 70 Additional Properties +$500,000
Company 3: 210,000 International + Canada +$1.3 Million
Company 4: 82,000 Nationwide +$350,000
Confidential & Proprietary
Seeking
• A lead financial firm (partner) for:
– Immediate £3 Million Private Equity Financing
– With Extensive Practice Areas in M&A.
– Solid sponsor/NOMAD practice for future LSE/AIM filing.
36

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ValetNoir's Move To Get Funding

  • 1. A Worldwide Gaming Technology & Media Company ValetNoir, Inc 1140 Broadway, Suite 903 New York, NY 10001 Phone (888) 623-1717 Direct (212) 461-1801 ValetNoir, Ltd. Meadow Drove Suite #11 Bourne Lincolnshire PE10 0BP
  • 2. Confidential & Proprietary 2 “Gambling revenues at US commercial casinos rose nearly seven per cent to a record $32.42 billion in 2006.” --AGA May 2007 “According to a new report, the online gaming industry will quadruple by 2020 and will top €13 billion in 2010.” --iResearch May 2007
  • 3. Confidential & Proprietary 3 RF&B provides a global network that automates transactions between Casinos and Players. “RFB” is the status of the most-loyal players getting free rooms, food and beverage during their stays.
  • 4. Confidential & Proprietary 4 RF&B electronically books players into participating properties and in exchange receives a portion of the casino’s revenue as a brokers fee. Casinos are regulated like banks, so payment is prompt. Payments continue any time the player returns to the same property.
  • 5. US Regulation • Business model unaffected by the US enactment of the Unlawful Internet Gambling Enforcement Act ("UIGEA"). • Company legally receives revenue share of play as a licensed Independent Casino Representative with Gaming Board approvals in the US States of Nevada, Mississippi, Louisiana, New Jersey, Connecticut, Iowa, North Carolina; Internationally on Cruise Lines of NCL, RCCL, Celebrity; With Canadian Government Gaming licenses in Quebec.
  • 6. Confidential & Proprietary 6 Company Founded 2001 RF&B USA brand created in 2005 ValetNoir, Ltd (UK) created in 2006 New York, Las Vegas, London
  • 7. Confidential & Proprietary 7 Management George Nassef, President & Founder – Managing Director: American Airlines Managing Director: SABRE, Chief Information Officer: HotJobs.com Kelly Michaelian, SVP Ops & Admin – GAP, HotJobs.com, Yahoo! Jeffrey Yang, SVP & CTO –UBS/Warburg, HotJobs.com Lisa Montalto, SVP Business Development – Biztravel.com, Terra/Lycos
  • 8. Confidential & Proprietary 8 Our Industry Segment: Representative-Brokered Gaming Revenue Worldwide ($9 Billion Annually) • 1,500 Resort Casino Destinations Worldwide • Over 3,000 Independent Reps Worldwide 100% Billions Wagered
  • 9. Confidential & Proprietary Target Customer • Median age of RF&B client is 51.8 Years of Age. • 67% are female, prefer slots to tables and are avid travelers. • Whales are not our market. • Middle Tier Players offer highest lifetime value. 9
  • 10. Target Customer 76 Million Baby Boomers. UK Baby Boomers hold 80% of country’s wealth. In 2006, the first wave of baby boomers reached retirement age. “Ratio of the number of people ages 65 and over to the number ages 20 to 64 is expected to grow from about 20% in 1997 to 41% in 2050.” Confidential & Proprietary 10
  • 11. Confidential & Proprietary Market Overview - US 11 • 46 out of 50 US States permit legal gambling • NV alone has 2,539 Licensed Establishments* • Las Vegas Gaming Revenue $6.0B in 2006* *Source: Citigroup Equity Research May, 2007 Monthly Report
  • 12. Confidential & Proprietary 12 52,500 70,000 2007 2008 2009 $57,000 $61,000 $64,100 US Gaming Revenue (Millions)* *Source: Global Gaming & Entertainment Outlook, PriceWaterHouseCoopers
  • 13. Confidential & Proprietary 13 0 5000 10000 15000 20000 2007 2008 2009 $13,578 $15,866 $18,485 Asia Gaming Revenue (Millions)* *Source: Global Gaming & Entertainment Outlook, PriceWaterHouseCoopers
  • 14. Confidential & Proprietary 14 0 40 80 120 160 2007 2008 2009 $108 $126 $150 Latin American Gaming Revenue (Millions)* *Source: Global Gaming & Entertainment Outlook, PriceWaterHouseCoopers
  • 15. Confidential & Proprietary 15 2000 3000 4000 2007 2008 2009 $3,035 $3,150 $3,227 Canadian Gaming Revenue (Millions)* *Source: Global Gaming & Entertainment Outlook, PriceWaterHouseCoopers
  • 16. Confidential & Proprietary 16 8000 12000 16000 2007 2008 2009 $12,020 $13,161 $14,309 EMEA Gaming Revenue (Millions)* *Source: Global Gaming & Entertainment Outlook, PriceWaterHouseCoopers
  • 17. Confidential & Proprietary Market Growth – Native American Casinos ($ in Billions) *Source: Citigroup Equity Research May, 2007 Monthly Report 17 0. 6. 12. 18. 24. 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
  • 18. Confidential & Proprietary 18 Competitors 3,000 Small Businesses Feed Brands regional Lack technology High touch High service
  • 19. Confidential & Proprietary 19 Problem: Industry Our Competitors: • Non-automated. • Do qualification, sourcing & reservations via phone/paper/fax. • Do math, commissions and payout calculations by hand. • Cannot equate property-specific rules, payouts, house advantage and comp rules mentally or real- time. • Max out at a few hundred active players and a handful of properties.
  • 20. Confidential & Proprietary Our Comp Shopper Technology* www.rfandb.com and www.valetnoir.co.uk Online Booking of Free Casino Rooms, Click to Book, Based on Player’s Actual Play History  *Proprietary technology. Patent-Pending. 20
  • 21. Confidential & Proprietary 21 Problem: Player Perspective Players spend all their time at one property brand and cannot bridge loyalty programs to use comps at other brands without playing there first.
  • 22. Confidential & Proprietary 22 Revenue Sources $, €, £, ¥
  • 23. Recurring Revenue Model Player Takes Trip to Property Property Ties Player Source to us for 18 months Property Pays Commission Player earns Rewards.
  • 24. Confidential & Proprietary 24 Calculation of Our Commissions Formula: Bet Amount x Bets x Simultaneous Hands/Machines Played x House Advantage x Play Time Units Dollars Hour Machines 100 Hours
  • 25. Qualify BookCollect $$$ Client Booking Cycle 1. Qualify Electronically 2. Book Electronically 3. Collect for Each Trip Payout: 18 months Per property Per player
  • 26. Confidential & Proprietary 26 Company Assets Proposed M&A will push registered members past 1 Million mark. Proposed M&A will bring 33% of USA land casinos into RF&B network with substantial growth potential internationally.
  • 27. Confidential & Proprietary Membership Growth – Size of Our Database Affiliate Marketing Co-Registration Referral Program 27
  • 28. Confidential & Proprietary 28 Magazine Advertising Clients Mandalay Bay (MGM/Mirage) Starwood “W” Hotel & Residences Don Julio Casa Noble Tequila Party Gaming Kathy Van Zeeland Marquis Jet N9ne Group Gevril Watch Fiesta Casino, Costa Rica Fashion Mall, Las Vegas Havana Cigars House of Blues Southpoint Hotel And Casino Las Vegas Walters Golf Las Vegas Pinnacle Estates Valef Yachts Golden Platter Sports B. Makowsky Leather Kathy Van Zeeland Designers Tiganello Fashions Jewel of Russia Vodka Sotheby’s Coldwell Banker MarquisJet CLS Limo Goldmund Sound Ferraro’s Playboy
  • 29. Confidential & Proprietary 29 UK Subsidiary Advertising Clients William Hill PLC Roxy Palace Carmen Media BetRev Partner Logic Harrods Victor Chandler GamShare Miami Paradise Webstorm Media 888 Party Gaming Belle Rock Entertainment Paddy Power Euro Gaming Ltd Betfair Poker MGC Ladbrokes Ltd
  • 30. Confidential & Proprietary Our Systems Connect to Casino Marketing Systems Transmit Requests for Comps Accept Status Presents Online to Player Permit N-way Comp Evaluation Let Players See Worldwide Comp Options Extensible to Online Gaming Opportunities LAMPS Architecture 30
  • 31. Confidential & Proprietary 31 United States Harrah’s Hotel & Casino, Las Vegas Diamond Jo’s, Iowa Harrah’s Hotel & Casino, Laughlin Harrah’s Hotel & Casino, Reno Harrah’s Rincon Harrah’s Hotel & Casino, Tahoe Harvey’s Hotel & Casino, Tahoe Las Vegas Hilton New York-New York Hotel & Casino Paris Las Vegas Rio All-Suite Hotel & Casino Bally’s Atlantic City Bally’s Las Vegas Caesars Palace Atlantic City Caesars Palace Las Vegas Celebrity Cruise Line Flamingo Las Vegas Hard Rock Hotel & Casino Las Vegas Harrah’s Casino, Louisiana Downs Harrah’s Casino, New Orleans Harrah’s Casino, Shreveport Harrah’s Hotel & Casino, Atlantic City Luxor Hotel and Casino, Las Vegas Golden Nugget Casino, Las Vegas Grand Tunica Grand Biloxi Caribbean Atlantis, Paradise Island, Bahamas Wyndham Aruba, Marriott Aruba Marriott St. Kitts, St. Maarten Crystal Palace Casino El San Juan - Puerto Rico El Conquistador - Puerto Rico Canada Casino Niagara Niagara Fallsview Casino Casino De Montreal Casino Du Lac-Leamy Casino De Charlevoix Europe Club Casino Loutraki - Greece Cruise Lines Norwegian Cruise Lines Royal Caribbean Cruise Lines Celebrity Cruise Lines Current Contracts & Licenses by Region 5/1/2007
  • 32. Historical Financial Performance ($ in 000’s) ($375.0) $0.0 $375.0 $750.0 $1,125.0 2003-A 2004-A 2005-A 2006-A Revenue EBITDAO 428% CAGR
  • 34. Confidential & Proprietary 34 Use of Proceeds Acquisition and operational roll-up several identified competitors with: Most-complimentary networks of casinos or mailing lists including entire family of MGM/Mirage & Mandalay Bay Properties Worldwide, foreign casinos in South America, Caribbean, Europe and Asia. Extensive high-value database of players with proven play records to leverage max database advertising value and travel value. Good fit operationally.
  • 35. M&A Prospects Company Mailing List Inventory Revenue Impact Company 1: 100,000 Nationwide +$1 Million Company 2: 50,000 70 Additional Properties +$500,000 Company 3: 210,000 International + Canada +$1.3 Million Company 4: 82,000 Nationwide +$350,000
  • 36. Confidential & Proprietary Seeking • A lead financial firm (partner) for: – Immediate £3 Million Private Equity Financing – With Extensive Practice Areas in M&A. – Solid sponsor/NOMAD practice for future LSE/AIM filing. 36