Presentation at Recruitment Technology Conference 2011 in Sydney http://rectec.com.au/conference/

1. Navigating the New World of Hyperconnectivity
h ld f
Kate Carruthers
Digital & Community Manger, Genea
Di it l & C it M G
© 2011 Genea Limited | genea.com.au

2. http://creativefan.com/60‐informative‐social‐networking‐and‐social‐media‐infographics/
8/12/2011 2 © 2011 Genea Limited | genea.com.au

3. Business context: Genea
> Australia's premier provider for infertility IVF and
Australia s premier provider for infertility, IVF and
other assisted conception treatments
> We are at the forefront of genetic diagnosis and
testing
> Formerly known as Sydney IVF
> Team includes doctors, nurses, scientists, holistic
therapists, administration
p ,
8/12/2011 3 © 2011 Genea Limited | genea.com.au

4. Key Issues
• Hyperconnectivity and the digital revolution
Hyperconnectivity and the digital revolution
• New rules for engagement and recruitment
• Why community matters more than ever
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© 2011 Kate Carruthers © 2011 Genea Limited | genea.com.au

5. 5 © 2011 Genea Limited | genea.com.au
8/12/2011

6. “Only email and search engines are used more
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frequently than social networking tools”
8/12/2011 © 2011 Genea Limited | genea.com.au
6

7. 8/12/2011 7 © 2011 Genea Limited | genea.com.au

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9. communication technology is shifting FAST
8/12/2011 9 © 2011 Genea Limited | genea.com.au

10. In 2008 active mobile phone
p
subscribers outnumbered people in
Australia
Source: http://blogs.smh.com.au/gadgetsonthego/archives/2008/05/mobile_phones_outnumber_people.html
8/12/2011 10 © 2011 Genea Limited | genea.com.au

11. 2011: more
people want
connected
t d
interactive
interactive
devices
8/12/2011 11 © 2011 Genea Limited | genea.com.au
http://blog.nielsen.com/nielsenwire/consumer/us‐kids‐looking‐forward‐to‐iholiday‐2011/

12. Generation App: 62% of Mobile Users
25‐34 own Smartphones
http://blog.nielsen.com/nielsenwire/online_mobile/generation‐app‐62‐of‐mobile‐users‐25‐34‐own‐smartphones/
8/12/2011 12 © 2011 Genea Limited | genea.com.au

13. the workplace is changing, as is society
the workplace is changing as is society
8/12/2011 © 2011 Genea Limited | genea.com.au

14. Collaborative
and social
business
b i
models
8/12/2011 14 © 2011 Genea Limited | genea.com.au

15. New models for
New models for
finding talent
finding talent
8/12/2011 © 2011 Genea Limited | genea.com.au

16. New business
N b i
models
http://uk.ning.com/
8/12/2011 16 © 2011 Genea Limited | genea.com.au

17. The rise of
personal brands
8/12/2011 17 © 2011 Genea Limited | genea.com.au

18. Reputation is now
Reputation is now
established and
established and
maintained online
Source: Did you know you’re naked? Your Online Reputation is showing
By Lori Gama
http://lorigama.wordpress.com/2009/08/24/did‐you‐know‐youre‐naked‐your‐online‐reputation‐is‐showing/
8/12/2011 18 © 2011 Genea Limited | genea.com.au

19. Surveillance
S ill
Source: http://lifehacker.com/5532404/what‐sites‐future‐employers‐are‐checking‐when‐looking‐at‐you
8/12/2011 19 © 2011 Genea Limited | genea.com.au

20. Sousveillance
S ill
"inverse
surveillance"
8/12/2011 20 © 2011 Genea Limited | genea.com.au

21. Our challenge
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> Master complexity
p y
> Deal with shifting boundaries
> Remove friction
> Deliver value
> Build and maintain relationships
8/12/2011 21 © 2011 Genea Limited | genea.com.au

22. Thank you.
Kate Carruthers
kate.carruthers@genea.com.au
@kcarruthers
@GeneaFertility
8/12/2011 22 © 2011 Genea Limited | genea.com.au