"Trends on the internet market" is a cyclical publication presenting the internet technology trends in the following countries: Belarus, Bulgaria, Croatia, the Czech Republic, Denmark, Estonia, Hungary, Latvia, Lithuania, Poland, Russia, Slovenia, Slovakia, Turkey, Ukraine as well as the MENA region. All of them are covered by the web analytics tool of Gemius (gemiusTraffic) and participate in the gemiusRanking project. The newly published report is based on gemiusTraffic data for July 2011-December 2011 and provides an insight into the internet browsers, search engines as well as mobile internet on the above-mentioned markets.

1. H2 2011 trends on
the internet market
Mini-report based on
gemiusRanking data
May, 2011

2. Introduction
• The source of data used in this report is the Gemius web
analytics service: gemiusTraffic. It is the number 1 site-
centric research in CEE and Denmark, and a popular tool in
the Middle East as well as in Israel.
• The data is gathered by scripts embedded in the web sites
using gemiusTraffic. Web pages monitored by Gemius act as
internet ‘receptors’ collecting data which, after it is
aggregated, becomes the basis for gemiusRanking results.
• If no specific country is indicated, the results in the report
are aggregated for all the markets. To see detailed weekly
rankings for any of the countries visit http://rankingcee.com
Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)

3. H2 2011 trends –
internet market in numbers

4. Internet Explorer has
defeated Mozilla Firefox
and took the role of the
market leader in the
ranking of the most
Windows – the
Chrome is on the rise, popular web browsers
undisputed leader
becoming a menace to continues to dominate
the market leaders
Internet the operating systems
market
(with almost 95% of page
H2 2011 views)
Opera maintains small
but loyal group of users
trends
Windows 7 steadily
gains on its popularity,
to the Windows XP
Google dominates the ranking disadvantage
of the most popular search
engines almost in all CEE
countries - only Russia and
Belarus where Yandex is the
market leader constitute an
exception to this CEE rule

5. Top 5 browsers in H2 2011
The percentage share of page views made with the most popular web browsers groups
(all versions)
40%
35%
While MSIE and Firefox
are loosing on their
30%
MSIE
popularity…
25%
Firefox
Chrome keeps
20%
Chrome strengthening its market
15%
Opera
position by gaining
10%
almost 10pp share of
Safari
page views over the
5%
course of 2011
0%
Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)

6. Web browsers - Firefox in H2 2011
The percentage share of page views made with the Firefox browser versions
70%
60% Firefox 8.0
While the newest
50% Firefox 7.0 versions of Mozilla
browser follow the
40% Firefox 3.6 typical pattern of
exchange, the 3.6
30% Firefox 6.0
version still prevails.
Firefox 5.0 This may might indicate
20%
that Firefox 3.6 had
10%
Firefox 4.0 features that are worth
keeping.
Firefox 3.0
0%
Firefox 3.5
Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)

7. Web browsers - Chrome in H2 2011
The percentage share of page views made with the Chrome browser versions
100%
90% Chrome 15.0
80%
Chrome 16.0
70%
Chrome 14.2
Quick and fluent
60% switches between
Chrome 13.2
50% old and new
Chrome 12.2
40%
versions is an
Chrome 18.0
attribute of a good
30%
Chrome 19.0 product
20%
Chrome 17.0
10%
Chrome 11.2
0%
Chrome 10.0
Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)

8. Web browsers - MSIE in H2 2011
The percentage share of page views made with the IE browser versions
70%
60%
9.0 version struggles
50%
to replace the
40% steadfast 8.0 version.
MSIE 8.0
This irregularity might
30% MSIE 9.0
be connected with the
MSIE 7.0
20% MSIE 6.0
fact that 9.0 is not
compatible with older
10%
versions of Windows
0%
Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)

9. Web browsers - Opera in H2 2011
The percentage share of page views made with the Opera browser’s versions
90%
80%
70%
60%
50% Opera 11.5 Opera retains its loyal
Opera 11.6
40%
users but stays way
Opera 11.1
Opera 11.0
behind its competitors
30%
Opera 9.6
20% Opera 12.0
10%
0%
Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)

10. Operating systems
The most popular Windows versions (by page views)
60%
50%
While Windows Vista
has not exceeded the
40%
Windows XP
10% of page views
30% Windows 7
threshold in the
Windows Vista
second half of 2011,
20%
Windows 2003
Windows 7 steadily
gains on its
10% Windows 2000
popularity, to the
0% Windows XP
disadvantage .
-10%
Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)

11. Search engines
The most popular search engines (by page views)
90%
80%
70% It comes as no surprise
60% that Google is the
Google
50% most popular search
Yandex
40%
engine in the region
Rambler
30%
but not in all CEE
MSN
20%
countries…
10%
0%
Source: Gemius, gemiusTraffic, 07.2011-12.2011;all countries of rankingcee.com except Czech Republik and Slovenia

12. Search engines in Russia and Belarus
The most popular search engines (by page views)
Other
1,90%
In Russia and Belarus
the most popular
among all search
Google engines is a local
35,24% player -Yandex.
In these countries,
Yandex Google comes second
62,87%
with just 35% share in
the generated page
views.
Source: Gemius, gemiusTraffic, 07.2011-12.2011; all countries of rankingcee.com except Czech Republic and Slovenia

13. Mobile internet

14. Apple – the undisputed
leader in the ranking of
the most popular mobile
devices
Nokia – the winner of As more advanced
2010 - looses its share smartphones appear on
on the market, the market, more
experiencing a decrease
by about 20pp of
Mobile market people use regular
browsers instead of the
generated mobile page
views within 2011 - H2 2011 mobile ones
trends
Samsung has successfully
Symbian is on its way
entered the mobile
out: the not-so-long-
internet market, with 3 of
ago most popular
its products in the top 6
operating system for
most popular mobile
mobile devices is now
devices models
being replaced by iOS
on the market leader
position

15. Mobile devices – top 5 manufacturers
Nokia Samsung Sony HTC
Apple Ericsson
7,5%
7,6%
13.8%
22.8%
40.6%
iPad Nokia 5230 GT Galaxy S Wildfire
21.7% 1.5% 2.0% 1.1%
iPhone Nokia C3 GT Galaxy SII
17.9% 1.2% 2.0%
Percentage share of page views made with the most popular mobile devices (by manufacturers)
generated on websites monitored by Gemius; gemiusTraffic, 7-12.2011

16. Operating Systems
Changes in the OS popularity ranking: Symbian, Android and iPhoneOS
iOS is the most
popular mobile
operating system,
which is
undoubtedly
connected with the
growing popularity
of Apple products
Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)

17. Top mobile browsers in H2 2011
The percentage share of page views made with the most popular mobile browsers
0,7% When it comes to the
0,6%
mobile browsers
market, the strongest
0,5% market player in CEE
in 2011 was WebKit
0,4% WebKit Mobile Mobile, the
0,3% OperaMini aggregate category
OperaMobile for all browsers
0,2% available on iOS
0,1%
(excluding Opera
Mini) and for the
0,0% default Android
browser.
Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)

18. Mobile devices – top 5
The percentage share of mobile page views made with the most popular mobile devices
(models)
25%
Apple iPhone
iPad and iPhone are
20% the leaders in the
Apple iPad ranking of the top 5
15% mobile devices
Samsung GT-S5830 ranking. 3 positions
10% for Samsung devices.
Samsung GT-i9000
(Galaxy S) No room for Nokia
5% anymore…
Samsung GT-i9100
(Galaxy S II)
0%
Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)

19. Mobile devices – iPhone vs. iPad
The percentage share of page views generated with Apple's mobile devices (iPhone and iPad) in
the countries included in gemiusRanking
25%
20% While H1 2011 ended
with a slight advantage
15% of iPhone over iPad, at
the end of 2011 the
iPad ‘shoe is on the other
10%
iPhone foot’ - iPad had over
3pp advantage
5% (website-averaged
percentage share of
0% page views) over
iPhone
Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)

20. About Gemius

21. About us
• a global company and the no. 1 choice in EMEA, provides consultancy and expertise
on consumer behaviour in the digital world
• ‘one stop shop’ for everyone who needs to measure the website, plan and deliver
effective online campaigns or use the internet as a communication channel
21

22. Gemius as the currency in online measurement
JIC Standard: Poland, Czech
Republic, Slovakia, Hungary,
Slovenia, Turkey, Israel,
Denmark, Ukraine, Belarus,
Moldova
De facto currency: Lithuania,
Latvia, Estonia, Bulgaria, Bosnia,
Croatia
Start-up: Russia, Serbia, MENA
(UAE, KSI, Egypt, Lebanon,
Jordan, Syria, Kuwait, Morocco,
Tunisia)
22

23. THANK YOU
Join us @: Contact: Press contact:
Facebook.com/GemiusGroup Marta Klepka press@gemius.com
Twitter.com/Gemius Global PR and Communication Director
Slideshare.net/Gemius_com marta.klepka@gemius.com
YouTube.com/WwwGemiusCom