Aralynn McMane - Młodzi użytkownicy i dziennikarstwo: na ekranach i nie tylko
1. Some examples of how young people interact with
news in the digital age and how some news operations
are making a young audience active in reporting.
Aralynn McMane
WAN-IFRA Youth Engagement & News Literacy
DIGITAL YOUTH &
JOURNALISM
SCREENS & BEYOND
5. ENGAGING THE YOUNG FIRST THINGS TO TRY
1.Get youth out of the Ghetto. Remember basic
diversity strategies.
2.Be where they are - in school, online, network buzz.
3.Journalism with the young - Reporting for real is
really cool.
4.Let them meet you - more than just the tour.
5.Help them take part in important matters of the day
6.Pay attention to parents ! “Our kind of news is good
for your children.”
7. Be there for the life-stage “firsts” in their lives.
6. WHAT’S THE NEW
PART NOW?
IT’s ALL ABOUT
INTERACTION
IT’s ALL ABOUT
PARTICIPATION
IT’s ALL ABOUT
SOCIAL MEDIA
10. Everyone experiences ’first' moments in life …
owning their first bicycle, going to school for the
first time, or suffering from flooding at home for
the first time.
-- Dr. Vichit Suraphongcha
Chairman of the Executive Committee, Siam Commercial Bank
First happens every day
14. Interest in news
• “Interest in news content likely
starts with an interest in
entertainment (music & film
primarily), but most newspaper
companies fail miserably to
establish connection points among
youth on these topics, whether in
print or online.”
Conclusion – Youth Media DNA, Phase I. WAN-IFRA/DECODE study in USA,
Finland, Netherlands
Interest in news
15. Torquay
Herald
United Kingdom
(27 500 daily)
Jawa Pos “DeteKsi”
Indonesia
(400 000+ daily)
Namalsavisa
Norway
(11,724 daily)
Het Belang van
Limburg
Belgium
(115 000 daily)
17. Mini-newsroom at paper
Help from live editors
Use the day’s news
Go home with product
UK, Portugals
■ High tech, automated
■ High speed
■ High impact
■ High cost
■ Nordic countries, USA
A digital try at reporting
24. Reporters have to track
their stories uploaded on
Facebook and Twitter,
and respond in a positive
manner to any feedback.
… be trained to instigate
the online conversations.
Be friendly
Ian Yee
Editor, R.Age,
The Star,
Malaysia
25. Ask questions. Use answers.
Inclusion of Questions and Calls to Action: While posts
that included a question only accounted for 10% of the
posts sampled on journalist’s pages, posts with
questions received 2X more comments and 64% more
feedback overall than an average post.
The top posting styles:
Posts that asked questions or sought user input: +64%
Call to read or take a closer look: +37%
Personal reflections or behind-the-scenes posts: +25%
Posts with catchy/clever language or tone: +18%
Study: How People Are Engaging Journalists on Facebook & Best Practices,
Vadim Lavrusik, Journalist Program Manager & Betsy Cameron, Data Analyst
26. “Staff participation is
widely believed to
improve the quality of
comment discussions,
and research supports
this.”
-- WAN-IFRA World Editors Forum, 2013
Being there means…
27. “Having staff presence early in comments
threads…dramatically improves the tone
of the conversation that follows.”
-- The Guardian, UK
Being there means…
At de Standaard (Belgium),
reporters embed questions to
readers in stories, which helps
guide the ensuing coversation.
They also print a page of best
Twitter, Facebook and comments
resonses.
28. Publish feedback
Ian Yee
Editor, R.Age,
The Star,
Malaysia
NO – Letters from readers
YES – Publish best tweets
and Facebook comments
whenever we run
discussions on social media.
Photos of those pages then
appear on social media!
29. Build an online “tribe”
community by showing the
personal side of the newsroom.
Example: We use our Instagram account
mainly for this. We post updates from the
office, photos of us preparing for
concerts/events, and even office birthday
celebrations.
Invite backstage
Ian Yee
Editor, R.Age,
The Star,
Malaysia
32. Visual … fun
National Geographic photo caption feature:
This one received more than 27,800 likes, 11,700 shares and 3,700
comments.
33. Building a digital community
takes time.
We left our Facebook page dormant for
over two years because we couldn't handle
how slowly the numbers were building up.
But after an entire year's worth of trying
new strategies, painstakingly tagging
people we've interviewed and running
discussions and giveaways, we've finally got
the right formula for consistent growth.
Be patient
Ian Yee
Editor, R.Age,
The Star,
Malaysia
34. How can we make
press freedom
resonate with new
generations?
A personal quest
35. CNN and Reporters
Without Borders (RSF).
University contest.
http://www.youtube.com/
watch?v=E04bhGG9PYs&fe
ature=player_embedded
Video contest
Bandwagon, created in 2012, is an online platform and contest hosted by Namdalsavisa of the Amedia Group that allows increased exposure for both musicians and the newspaper. Musicians and songwriters create personal profiles where they can upload their music. Readers can then vote for their favorite local musicians, and those with a majority are entered into the regional and national finals. Local artists gain recognition through editorials and shares on social media websites. Along with increased exposure, Bandwagon participants also benefit from the oppurtunity to apply for the RAMP scholarship. The RAMP scholarship, established by famous musician Åge Aleksandersen, awards a talented young Norwegian musician 32,000 euro. The uploaded content from these artists provides the newspaper with ample material to develop their print and digital platforms. Bandwagon is promoted through a “multi-channel” marketing strategy, including editorial coverage and national events, like the upcoming four-day festival “Bandwagon Camp.” This user generated content strengthens Namdalsavisa’s relationship with the community, specifically concerning young readers. It also strenghtens their brand. The newspaper gains exposure through “shares” on social media, including Facebook and Twitter. This user generated content has increased readership tremendously among the target age group (see results). The Bandwagon project has been quite successful and continues to expand. The number of registered artists on the site has increased from 30 in 2012 to 950 in 2013. The number of songs uploaded increased from 60 in 2012 to 1463 in June 2013. The scope of local host newspapers has also increased from 26 in 2012 to 71 in 2013. The annual readership survey also indicates success. Torquay Herald
Young people hate getting news from a "lifeless" source. The language you use should be engaging and fun - and that means reporters have to track their stories uploaded on Facebook and Twitter, and respond in a positive manner to any feedback. They have to be trained to instigate discussion - though that really is part of the job description of a reporter anyway. Our #RAGEchat series has arguably seen more success than a similar online discussion run by our main News Desk, because the tone of conversation is less serious and more fun - and sometimes even sarcastic.
Our #RAGEchat series has arguably seen more success than a similar online discussion run by our main News Desk, because the tone of conversation is less serious and more fun - and sometimes even sarcastic.Young people hate getting news from a "lifeless" source. The language you use should be engaging and fun - and that means reporters have to track their stories uploaded on Facebook and Twitter, and respond in a positive manner to any feedback. They have to be trained to instigate discussion - though that really is part of the job description of a reporter anyway. engaging. Many of our followers on R.AGE know our reporters by name, and can recognise our style of tweeting. That keeps them engaged, makes them more open to interacting.
Our #RAGEchat series has arguably seen more success than a similar online discussion run by our main News Desk, because the tone of conversation is less serious and more fun - and sometimes even sarcastic.Young people hate getting news from a "lifeless" source. The language you use should be engaging and fun - and that means reporters have to track their stories uploaded on Facebook and Twitter, and respond in a positive manner to any feedback. They have to be trained to instigate discussion - though that really is part of the job description of a reporter anyway. engaging. Many of our followers on R.AGE know our reporters by name, and can recognise our style of tweeting. That keeps them engaged, makes them more open to interacting.
Our #RAGEchat series has arguably seen more success than a similar online discussion run by our main News Desk, because the tone of conversation is less serious and more fun - and sometimes even sarcastic.Young people hate getting news from a "lifeless" source. The language you use should be engaging and fun - and that means reporters have to track their stories uploaded on Facebook and Twitter, and respond in a positive manner to any feedback. They have to be trained to instigate discussion - though that really is part of the job description of a reporter anyway. engaging. Many of our followers on R.AGE know our reporters by name, and can recognise our style of tweeting. That keeps them engaged, makes them more open to interacting.
Example - After our discussion about how young people will cope with a recent #PetrolPriceHike in Malaysia, we published the best responses we received. As usual, the young people were thrilled to see their opinions in print, and a few of them took photos of the page and uploaded them to social media. Over the years, this practice has helped build our reputation as a platform for young people to be involved in writing the news."Letters ffrom readers" pages are becoming obsolete, because if readers wanted to know what the public thinks about a particular issue, they could easily just canvass their Facebook timelines. Instead, R.AGE publishes tweets and Facebook comments whenever we run discussions on social media.
We all know that building a "tribe" or community online is important, and one thing that has worked for R.AGE in building our tribe is showing them what goes on behind the scenes. It allows our followers to feel closer to us, and it is a nice break from incessant news coverage.
Don't expect interactions on your platform to explode overnight. R.AGE was very lucky in our first year on Twitter, as we were the only mainstream news source on the platform at the time. But on our other platforms - Facebook, Instagram, YouTube, etc. - success has come rather slowly. Building a digital community takes time. Example: A popular YouTuber in Malaysia, JinnyBoyTV, was assumed to have become an overnight sensation after his short film "My Generasi" went viral and received over a million views in less than a month. The reality is, JinnyBoyTV had been around for years, slowly building an audience and trying to find the right formula. It turns out for them, short films with a distinctly Malaysian flavour was the way to go, and not the [video blogs] they were previously producing.
Don't expect interactions on your platform to explode overnight. R.AGE was very lucky in our first year on Twitter, as we were the only mainstream news source on the platform at the time. But on our other platforms - Facebook, Instagram, YouTube, etc. - success has come rather slowly. Building a digital community takes time. Example: A popular YouTuber in Malaysia, JinnyBoyTV, was assumed to have become an overnight sensation after his short film "My Generasi" went viral and received over a million views in less than a month. The reality is, JinnyBoyTV had been around for years, slowly building an audience and trying to find the right formula. It turns out for them, short films with a distinctly Malaysian flavour was the way to go, and not the [video blogs] they were previously producing.
Don't expect interactions on your platform to explode overnight. R.AGE was very lucky in our first year on Twitter, as we were the only mainstream news source on the platform at the time. But on our other platforms - Facebook, Instagram, YouTube, etc. - success has come rather slowly. Building a digital community takes time. Example: A popular YouTuber in Malaysia, JinnyBoyTV, was assumed to have become an overnight sensation after his short film "My Generasi" went viral and received over a million views in less than a month. The reality is, JinnyBoyTV had been around for years, slowly building an audience and trying to find the right formula. It turns out for them, short films with a distinctly Malaysian flavour was the way to go, and not the [video blogs] they were previously producing.
Don't expect interactions on your platform to explode overnight. R.AGE was very lucky in our first year on Twitter, as we were the only mainstream news source on the platform at the time. But on our other platforms - Facebook, Instagram, YouTube, etc. - success has come rather slowly. Building a digital community takes time. Example: A popular YouTuber in Malaysia, JinnyBoyTV, was assumed to have become an overnight sensation after his short film "My Generasi" went viral and received over a million views in less than a month. The reality is, JinnyBoyTV had been around for years, slowly building an audience and trying to find the right formula. It turns out for them, short films with a distinctly Malaysian flavour was the way to go, and not the [video blogs] they were previously producing.
Don't expect interactions on your platform to explode overnight. R.AGE was very lucky in our first year on Twitter, as we were the only mainstream news source on the platform at the time. But on our other platforms - Facebook, Instagram, YouTube, etc. - success has come rather slowly. Building a digital community takes time. Example: A popular YouTuber in Malaysia, JinnyBoyTV, was assumed to have become an overnight sensation after his short film "My Generasi" went viral and received over a million views in less than a month. The reality is, JinnyBoyTV had been around for years, slowly building an audience and trying to find the right formula. It turns out for them, short films with a distinctly Malaysian flavour was the way to go, and not the [video blogs] they were previously producing.
Don't expect interactions on your platform to explode overnight. R.AGE was very lucky in our first year on Twitter, as we were the only mainstream news source on the platform at the time. But on our other platforms - Facebook, Instagram, YouTube, etc. - success has come rather slowly. Building a digital community takes time. Example: A popular YouTuber in Malaysia, JinnyBoyTV, was assumed to have become an overnight sensation after his short film "My Generasi" went viral and received over a million views in less than a month. The reality is, JinnyBoyTV had been around for years, slowly building an audience and trying to find the right formula. It turns out for them, short films with a distinctly Malaysian flavour was the way to go, and not the [video blogs] they were previously producing.
Don't expect interactions on your platform to explode overnight. R.AGE was very lucky in our first year on Twitter, as we were the only mainstream news source on the platform at the time. But on our other platforms - Facebook, Instagram, YouTube, etc. - success has come rather slowly. Building a digital community takes time. Example: A popular YouTuber in Malaysia, JinnyBoyTV, was assumed to have become an overnight sensation after his short film "My Generasi" went viral and received over a million views in less than a month. The reality is, JinnyBoyTV had been around for years, slowly building an audience and trying to find the right formula. It turns out for them, short films with a distinctly Malaysian flavour was the way to go, and not the [video blogs] they were previously producing.