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Setting up Facebook Advertising - Turing Festival Deck - Gavin Bell
- 1. Setting up a Facebook Advertising Funnel Gavin Bell, Facebook Ads Consultant
- 3. People unaware of problem People aware of the problem People who know the problem and need a solution now
- 4. 80%
- 6. Send people to that content
- 7. How do we convert those visitors to a lead?
- 10. Offer a low obligation solution to their problem
- 11. For those that don’t sign up?
- 13. 1. Set up Facebook pixel
- 14. 2. Create custom audience
- 15. 3. Target those who visited website
- 16. 4. Create ad & offer lead magnet
- 17. Now it’s time to nurture and convert
- 18. Continue to provide value & open a dialogue
- 20. We can continue to retarget
Hinweis der Redaktion
- Give the example of networking events & asking a girl to marry you
- Go through the 3 types of people
- 80% of people are COLD. They’re not interested. But we can be guilty of marketing to everyone. We won’t hear, as we’re all marketers. And I’m sure you know,
- content is king… Content is how we engage with the 80%
- Then we need to send people to that content. We can do that through Facebook, or using other sources. Or better: a mix. Facebook is, in my opinion, the best distribution platform. Touch on price here: cheaper to send to content
- How do we get those people to convert into a lead?
- How do we get someone from the Awareness, to interest?
- We do that by offering them a lead magnet.
- In the form of… ebooks, cheat sheets, video series etc. The aim here is to get people to give us their emails.
- Not all is lost. Because...
- Because we can retarget them through Facebook... Amazon example Touch on price here: cheaper
- Some people will sign up. Some won’t. But those that do are in your funnel. It’s time to build a relationship.
- Create that relationship by speaking to people.
- We’ve made them aware of us through the content. We’ve got their interest with our lead magnet. We now need to nurture them in order to help them make a decision that they need our solution.
- We can continue to retarget people that have signed up/customer to make them even hotter
- If you want to see this in a really nice formula/blueprint, I’ve created it here for you.
- Thanks for listening. No time for questions now, but grab me after and I’ll gladly help out.