B18 bmis

Cloud Services
Brokerage
SUBMITTED BY
ANMOL KAUSHIK
9502907
A7

INTRODUCTION
Recognizing the cloud computing trend.
Understanding what cloud services brokerage is about.
Understanding cloud based data integration models.
Delivering competitive advantage in the cloud.
Role and future of CSB.
15-02-13 Cloud Services Brokerage For Dummies®, Liaison Special Edition

CLOUD
COMPUTING
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Cloud computing is a method of providing a
set of shared computing resources that
include applications, computing, storage,
networking, development and deployment
platforms, and business process.
It turns computing assets into a shared pool
of resources that are based on an
underlying Internet foundation, so that it is
easily acquired based on need.
The cloud now represents much more than
a WAN or the Internet — it provides
services that include systems, data, and
applications that were once traditionally
located on premises, inside the enterprise
firewall.
Cloud Services Brokerage For Dummies®, Liaison Special Edition

Cloud computing is fast becoming the wave of the
future for both home and business computing.
Because of this growing acceptance, we can
expect an explosion of diverse cloud services
providers in the coming years.
These providers will rise up to meet the demand
of organizations ready to embrace cloud
computing technology more fully and outsource
many facets of their business to the cloud.
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Cloud-based technology provides leverage, scalability, and technology-
refresh intervals that simply cannot be matched with traditional software
models.
Cloud technology supports three specific layers of service that build
upon each other ,defined by Gartner, Inc., as follows:
Managing Data in the
Cloud

What CSB is ?
With the advent of cloud computing, the cloud services
brokerage has emerged.
Every company that adopts a broad cloud computing strategy
will encounter, and likely engage, multiple third-party cloud
services providers.
The published APIs (application programming interfaces) that
enable organizations to interact with the various cloud services
providers can be very complex.
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A cloud services broker buffers your organization from the
technical details of interacting with these clouds.
By consolidating (or brokering) multiple cloud services into a
single connection, a cloud services broker helps to simplify and
leverage cloud services and can aggregate, normalize,
customize, and enhance business information in the cloud.
The cloud services broker role is rapidly being incorporated
into IT services including consulting and system integration,
application services, business process outsourcing and utility
(BPO/BPU), and B2B commerce.
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A cloud services brokerage model provides the flexible
technical infrastructure and domain expertise needed to
define your unique business service and process
requirements.
Benefits of cloud-based data services
include:
✓ Data harmonization and agility
 Predictable anytime, anywhere access to IT resources
 Flexible scaling of resources
 Lower total cost of ownership (TCO).

The U.S. Department of Commerce’s National Institute of Standards and
Technology (NIST) defines a cloud broker as “an entity that manages the
use, performance, and delivery of cloud services and negotiates
relationships between cloud providers and cloud consumers.”
A cloud services broker can help you find different cloud services providers
to meet your various business needs and negotiate services with those
providers.
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Integration in the Cloud
Data translation and transformation woes
To overcome the data translation/transformation
challenge, one can adopt a hybrid approach: existing
data translation stays on-premise, while all of the new
or modified processes get implemented in the cloud.
Alternatively, you can find a provider that can manage
your data transformation/translation at a lower cost.

Connectivity concerns
One of the biggest worries people have about cloud computing is
losing their connection to the cloud. A cloud provider is judged on
availability. For that reason, the cloud provider builds its IT
infrastructure for high availability and disaster recovery to ensure
that service won’t be interrupted.
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System scalability
Besides being able to add hardware resources easily to handle
expanding data volumes — a hallmark benefit of cloud computing
— the ability to scale bandwidth is also an important consideration
when moving business processes to the cloud.

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Security sensitivities
Data security is another concern for organizations that are considering
moving data integration processes to the cloud.
It’s important to find out what provisions the cloud provider has for
security — including protecting sensitive data in transit to and from
the cloud, securely storing data at rest, destroying sensitive data at the
end of its lifecycle, and managing
identity and access controls. This becomes particularly important for
companies that must comply with numerous industry data security
standards, government regulations, and privacy laws.

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Expert help
The right cloud services provider will have both the data integration
solutions and the expertise to work through technical issues and to help you
come up with the best solution. Because they’ve lived through numerous
conversions with a multitude of different organizations and across many
vertical markets, and have already solved many process and technical
complexities, experienced data integration cloud services
providers are in the unique position of understanding the nuances of moving
on-premise legacy systems to the cloud.
Practicality wins out
Most businesses implementing a cloud strategy will find that it makes
perfect sense to migrate data integration processes to the cloud slowly and
incrementally. This approach will allow your organization to become
familiar with the cloud, gain trust in it, and start seeing the return on
investment (ROI) more quickly than if you had moved everything at once.

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Data-as-a-Service
The cloud is transforming the structure of the enterprise and how
competitive advantage is achieved. The enterprise of the future is agile,
adaptive, flexible, and collaborative. The opportunity is at the “edge of the
enterprise” to foster innovation,
increased efficiency, faster time-to-market, and value creation .

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Cloud computing offers an incremental level of enterprise agility
by enabling rapid introduction of new business applications by
hosting them in a cloud computing platform (at lower cost).
Cloud computing is about “loose coupling” between hardware
and applications delivered as services, and thus requires a service-
oriented architecture (SOA) to be successful.
Cloud services brokers handle everything that happens “behind
the scenes” to connect the enterprise to its various cloud
services. This allows the enterprise to focus on the business and
on how to gain competitive advantage by leveraging cloud
services.

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Case Study: Mohawk Fine Papers
Mohawk Fine Papers (www. mohawkpaper.com), the largest
premium paper manufacturer in North America, successfully
implemented a SOA and integration services backbone that
combines application-to-application (A2A), B2B, and cloud-to-
cloud services using Liaison’s cloud services brokerage
integration-in-the-cloud solution.
Liaison’s SOA-based cloud services brokerage backbone provides
interoperability between Mohawk’s internal and external
applications, services, and data, and extends this capability to
Mohawk’s 300 customers and 100 suppliers,partners, and
external service providers.

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Using a single connection to all parties like banks, third-party logistics (3PL),
and SaaS providers like Amazon.com, Authorize.net, Strike Iron, and Sugar
CRM, the cloud services broker simplified Mohawk’s B2B and e-commerce
strategies and sped up its adoption of cloud computing.
The cloud services broker’s unified information architecture enables
interoperability with Mohawk’s business partners and supports seamless
integration of on-premises business services with cloud-based business
services.
Mohawk’s IT staff — consisting of only six employees — can now focus on the
formation of business models and business process innovation rather than the
technical complexities
By shifting responsibility for cloud services integration to its cloud services
broker, Mohawk has increased business agility in terms of both the range of
integration capabilities and the speed and cost of execution.

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Role of the CSB
Eliminate the complexity of managing the data integration
requirements of interconnected systems and multiple connections by
interfacing with other clouds on behalf of their customers.
Handle the increasing complexity of managing multiple cloud
services providers.
Take care of data management and integration requirements to
ensure that the services interoperate with one another, so that your
organization doesn’t have to.
Provide a singular facade service, giving organizations a single set of
coherentuniform services that map to various cloud services providers
Cloud services brokers also take care of all security and certificate
requirements in the cloud, on behalf of your organization.

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The Future of CSB
Gartner predicts that by 2016, 50 percent of new integration
outsourcing projects (compared with 10 percent in 2010) will be
delivered by cloud services brokers rather than integration
service providers.
Cloud services brokers can help future-proof an organization’s
business processes by readily scaling resources to help companies
adapt to change. Cloud services brokers can also customize their
services to meet your unique requirements.

B18 bmis

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