4. Talking About...
• Platforms
• iOS, Android, WP7, Blackberry, Bada etc.
• Form Factors
• Cross Platform Tools
• The Real World
• Case Studies
• Q &A
Future
Platforms
Tuesday, 27 March 12
5. iOS
• Pretty Good Toolset
• Fragmentation?
• Have to play nice with Apple
Seem to be getting better
• Overcrowded App store
Future
Platforms
Tuesday, 27 March 12
8. Android
• Dev tools are good and bad
• UI Guidelines are here to stay
• Easy to stand out as a good app
• Growing fast - 850k Activations a day
Future
Platforms
Tuesday, 27 March 12
10. WP7
• Good tools for development
• WP7 - “Your first smartphone”
• Easier to use than Android + iOS.
• Nothing without Nokia?
Future
Platforms
Tuesday, 27 March 12
11. Nokia
• Qt is dead. Long live Qt.
• “Nokia is ready to connect the next billion.”
• Betting big on WP7
• Marketing calls
• Competitions / Deadmau5
• Device seeding
Future
Platforms
Tuesday, 27 March 12
13. Blackberry
• Old school - Post & Faxing
• Development toolset is a mess
• Losing market share
• Co-Chief Executives step down
• Possible comeback?
Future
Platforms
Tuesday, 27 March 12
14. Bada
• Samsung’s feature phone OS
• Samsung was putting some money into apps
• It’s own app store has some value
Future
Platforms
Tuesday, 27 March 12
15. Fragmentation
Yeah but no but yeah but no . . . .
Future
Platforms
Tuesday, 27 March 12
16. Types of Fragmentation
API Changes Screen Size
Densities
Device Capabilities
Hardware Differences
Bug Fixes (Buttons etc.)
Future
Platforms
Tuesday, 27 March 12
17. Apple vs Android vs All
Apple get users updated quickly :)
Apple is growing in device variations :|
Google struggles with OEMs :(
Nokia’s Qt :(
Blackberry . . . . Eek :(
Future
Platforms
Tuesday, 27 March 12
18. Form Factors
Future
Platforms
Tuesday, 27 March 12
19. Form Factors
Future
Platforms
Tuesday, 27 March 12
20. Form Factors
Future
Platforms
Tuesday, 27 March 12
21. Form Factors
Future
Platforms
Tuesday, 27 March 12
26. The Real World
• Agencies vs. In House Teams
• Agency: Ever changing projects (Good and Bad)
• In House: Improving & fruits of your labour
• Process - Agile, Prince2, Slippery Prince
• Never going to be perfect
• Iterative
Future
Platforms
Tuesday, 27 March 12
27. Glastonbury
• Cross Platform
iOS, Android, Qt
• Short Lived
• Google Docs + App
Engine
• Strict constraints
Future
Platforms
Tuesday, 27 March 12
28. LastMinute.com
• Good relationship
• Cross platform
• Early access
• Bleeding Edge
• Dead Platform
Future
Platforms
Tuesday, 27 March 12
29. Thank You
Matthew Gaunt
@gauntface
matt@gauntface.co.uk
Future
Platforms
Tuesday, 27 March 12