This manual has been created in response to requests for holistic treatment and includes all my articles on the theme of LinkedIn Profiles, together with some new material written especially for it. I have presented the content in a printable (PDF) format, with the intention that this will become an essential easy-to-grab item for your desk. One of the differences between what you will find in the e-Manual and the format of the original blog posts, is that those posts skip a lot of steps for brevity. However, in the e-Manual version I have endeavored to include all necessary steps for anyone to follow easily, beautifully illustrated with screenshots. As already stated, over the course of this year, the LinkedIn platform has changed enormously and in my discussion with the VP of the LinkedIn User Experience, it was made clear many more major changes are coming. Therefore I have not gone into small details, simply because these are likely to become outdated very quickly. Instead I have sought to concentrate on the broad brush strategies and philosophies for optimizing the benefits of LinkedIn Profiles for 2016 This manual is dedicated to my partner at Insights Occur, Deb Helfrich, who was instrumental in the concept, design and execution. Thanks also to Deb for proofreading and editorial assistance. bit.ly/ioelp

2. FOREWORD
Many people have asked me to collate my prolific and
popular blog posts series, especially those on subjects
related to LinkedIn, into an “all-in-one” format. This
manual has been created in response and includes my
articles on the theme of LinkedIn Profiles, together with
some new material written especially for it. I have
presented the content in a printable format, with the
intention that this will become an essential easy-to-grab
item for your desk.

3. Over the course of this year, the LinkedIn platform has
changed enormously and in my discussions with the VP
of the LinkedIn User Experience, it was made clear many
more major changes are coming early in 2016. Therefore
I have not gone into small details, simply because these
are likely to become 0outdated very quickly. Instead I
have sought to concentrate on the broad brush
strategies and philosophies for optimizing the benefits
of LinkedIn Profiles for 2016.
Gary Sharpe, December 2015.

6. URL: bit.ly/ioelp

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