Effective design and strategy is the combination of inspiration and application: they both offer brand awareness and vitality to enhance commercial growth, all of which are necessary for any business to evolve. AMP Visual’s award winning work is an integration of aesthetics and brand building through digital and print media that can expand the understanding and value of your business.

2. WHEN WE DO IT,
IT WORKS
Effective design and strategy is the combination of inspiration and application:
they both offer brand awareness and vitality to enhance commercial growth,
all of which are necessary for any business to evolve.
AMP Visual’s award winning work is an integration of aesthetics and brand
building through digital and print media that can expand the understanding
and value of your business.
68 Pearse Street
Dublin 2, Ireland
+353 1 633 7644
www.ampvisual.com - info@ampvisual.com
Copyright 2013 AMP Visual Ltd.

3. HOW IT
WORKS FOR YOU!
COMMUNICATIONS:
DESIGN & BRANDING:
CREATIVE SOLUTIONS:
STRATEGY & PLANNING:
Corporate and digital
communications define the tone of
your brand and how you speak to
your audience. At AMP Visual we help
manage that dialogue, using the
most effective means – both online
and offline.
Your brand and how it is perceived
is integral to any business. At AMP
Visual we have defined many wellknown brands. Whatever the medium,
we design an effective platform and
importantly, we believe in it.
At AMP Visual, we design creative,
original solutions that always
deliver the client’s objectives. We
then implement and manage
these solutions so that the results
are impactful and accessible to
the consumer.
At AMP Visual, we believe that creative
strategy and planning offers brand
awareness and commercial growth, all
of which are necessary for business to
evolve. We integrate digital and print
media to enhance understanding of
your brand’s value and awareness to
its audience.
68 Pearse Street
Dublin 2, Ireland
+353 1 633 7644
www.ampvisual.com - info@ampvisual.com
Copyright 2013 AMP Visual Ltd.

4. COMMUNICATIONS
AMP Visual’s experience across the full spectrum of media, ensures
that the tone, voice and accessibility of your brand is communicated
effectively. From print, publishing and identity, through to above and
below-the-line advertising, DM, digital-specific, entertainment and
packaging, when we do it, it works.
Please click on the images to be brought to the client’s page on our website.
Charlestown Shopping Centre
Promotional brochure
Doc Morris to Lloyds Pharmacy Re-brand
Bus shelter poster as part of the re-brand campaign.
Mr.Tayto Autobiography
Award winning number 1 best selling hardback book.
68 Pearse Street
Dublin 2, Ireland
BalconyTV
Website design and build.
U2360° Live at The Rosebowl DVD
One piece of collateral from our wide scope of work
for the U2360° Tour.
+353 1 633 7644
www.ampvisual.com - info@ampvisual.com
Copyright 2013 AMP Visual Ltd.

5. DESIGN & BRANDING
At AMP Visual we have defined many well-known brands for local,
regional and global markets: brands that appeal to the senses;
brands that inspire belief and confidence.
Please click on the images to be brought to the client’s page on our website.
Tayto Park
Complete new brand creation.
U2 Achtung Baby Über Deluxe Packaging Format
Award winning format from the 20th anniversary masterpiece album re-release.
68 Pearse Street
Dublin 2, Ireland
The Script
#3 Album sleeve and campaign design.
Leopold Hotels
Full brand creation, guidelines
and implementation.
Rally Ireland
Brand implementation and event design.
+353 1 633 7644
www.ampvisual.com - info@ampvisual.com
Copyright 2013 AMP Visual Ltd.

6. CREATIVE SOLUTIONS
One of the core services of AMP Visual is the knowledge
and understanding of how to implement creative solutions.
When an effective brand is working, it’s ever evolving and knows
how to play as well.
Please click on the images to be brought to the client’s page on our website.
Tayto
Mr.Tayto’s personal delivery van livery concept and design.
U2 Vertigo World Tour
Branding implementation campaign scope and elements.
68 Pearse Street
Dublin 2, Ireland
AWAS
Award winning press advertising.
Tayto
Media box: part of our Tayto New Flavours Campaign.
+353 1 633 7644
www.ampvisual.com - info@ampvisual.com
Copyright 2013 AMP Visual Ltd.

7. STRATEGY & PLANNING
Creative
Strategy
Campaign
Deliverables
DEFINE
PITCH
SCHEDULE
PRODUCTION
Project
Objectives
Brand Strategy
Supplied
Concepts
Presentation
Critical Path
E
LIN
E
CO
MM
UN
Project
Management
BRIEF
IO N
AT
H
T
Define Re-Brand
Drivers
S
REBRAND
OW
Receipt of
Client Brief
NAM
EC
BEL
Both TV and radio also used staff voices in the soundtrack finishing in each case with a
new sign-off line, “Lloyds Pharmacy - Your pharmacy. Our expertise.” This new line gives
ownership of the branch to the consumer, and also demonstrates the expertise of the group.
INE
EL
H
IC
As staff are one of LloydsPharmacy’s most powerful assets and unique properties, the 20
second TV advert brings staff members together to form shapes, representing different
aspects of the message. n posters, press and online, these shapes
singular,
n TV they form a succession of shapes over the course of the 20 second advert.
ABO
VE
T
The new DocMorris to LloydsPharmacy name change campaign was a ulti media
campaign involving TV, radio, press, digital and outdoor (using NFC interactive poster
technology - a first of its kind in Ireland).
E
NG
HA
AMP Visual believe personality,
relationship and trust are the critical
pathway for strategy. It’s part of the
map to developing a strategy that is
realistic and achievable, and that’s
challenging and brave.
BTL and ATL
Delivery
RE-LAUNCH
Doc Morris to Lloyds Pharmacy Re-Brand
Re-brand critical path infographic.
68 Pearse Street
Dublin 2, Ireland
+353 1 633 7644
www.ampvisual.com - info@ampvisual.com
Copyright 2013 AMP Visual Ltd.

8. STRATEGY & PLANNING
Doc Morris to Lloyds Pharmacy Re-Brand
TV commercial storyboards.
Voice 4: So you’ll be seeing the name ‘Lloyds’ all
around you. Video: Staff make up a circle.
Voice 5: At the heart of the community. Video: Staff
make up a heart.
Voice 6: What does that mean for you? Video: Staff make
up the word: YOU.
Voice 7: It means better value and more innovative
treatments. Video: Staff make up a ight bulb.
Doc Morris to Lloyds Pharmacy Re-Brand
Re-brand awareness part of a large-format poster series.
Doc Morris to Lloyds Pharmacy Re-Brand
Re-brand ehicle ivery.
68 Pearse Street
Dublin 2, Ireland
Doc Morris to Lloyds Pharmacy Re-Brand
TV commercial stills.
+353 1 633 7644
www.ampvisual.com - info@ampvisual.com
Copyright 2013 AMP Visual Ltd.

9. ABOUT
AMP VISUAL
CREATIVITY DOESN’T HAPPEN BY ACCIDENT!
CAPABILITIES:
At AMP Visual we believe design is a bespoke business tool,
custom built to meet a communication need. Our experience
ensures our work functions. Our inspiration makes it excel.
• Art Direction
• Branding
• Design
• Merchandise Design
• Web Development
• Web Content
• Product Development
• Strategy
• Digital Marketing
Our team combines award-winning creative flair with critical
insights, to create realistic, cost-effective solutions across all
media – above and below-the-line.
Our experience and range of skills makes us versatile enough to
manage large and small projects with the same professionalism
and ease, whether it’s an ongoing campaign or a one-off project.
Bring us your questions and challenges, we’ll deliver answers
and results.
68 Pearse Street
Dublin 2, Ireland
Richard Whitty
richard@ampvisual.com
Stephen Averill
steve@ampvisual.com
Shaughn McGrath
shaughn@ampvisual.com
Gary Kelly
gary@ampvisual.com
+353 1 633 7644
www.ampvisual.com - info@ampvisual.com
Copyright 2013 AMP Visual Ltd.

10. THANK YOU
68 Pearse Street
Dublin 2, Ireland
+353 1 633 7644
www.ampvisual.com - info@ampvisual.com
Copyright 2013 AMP Visual Ltd.