1. MARKETING PLAN
(A Food Making Machine)
Presented By:
Garima Jain
Meenakshi Gupta
Neha Ajmera
Sunil Jangid

2. Our company: AB Mechanicals
 Vision
• Unique
• Pioneer
• Competitive
• Sustainable

3. Our company: AB Mechanicals
 Mission
• Customer Satisfaction
• Living Standard
• Technology

4. INTRODUCTION of Reformer
REFORMER: The Food Making Machine
 Target Market – Working women
 Reason of selection –
• Time Saving
• One time Expenditure

5. Marketing Mix
• Product
• Price
• Place
• Promotion

6. Product Mix
• Branding
• Packing
• Product Depth
• Features
• Functions

7. Marketing Environment
Competitive advantage: All-in-one
Marketing Strategies

8. CONCLUSION
The different strategies used by AB
Mechanicals is very useful for working ladies
In Upper class and upper middle class
segment, the machine working culture is very
well developed.

9. Thank you