1. Attract More Visitors and Leads
and Close More Customers With
Inbound Marketing
Chris Heiler
Founder & President

3. NOW WHAT?
WHAT’S NEXT?

8. Attract
Content
Social Media
SEO
MeasureConvert Close
Offers
Calls-to-Action
Landing Pages
Lead Scoring
Lead Segmentation
Lead Nurturing
CRM Integration
Sources
Page Performance
Competitors
CustomersLeadsVisitorsStrangers
Inbound Marketing Methodology

9. Measurable results:
1. Revenue increased by 230% in one year
2. Now selling over 300% more packages
3. 185% increase in web traffic
4. 2x more sales qualified leads coming
through the funnel

10. Measurable results:
1. In one month, generated over 60 new
leads from social media
2. Cost per lead (CPL) was 80% less than leads
via PPC advertising
3. Cost of customer acquisition (COCA) is
expected to be 1/3 that of PPC

11. Attract
Content
Social Media
SEO
MeasureConvert Close
Offers
Calls-to-Action
Landing Pages
Lead Scoring
Lead Segmentation
Lead Nurturing
CRM Integration
Sources
Page Performance
Competitors
CustomersLeadsVisitorsStrangers
Inbound Marketing Methodology

15. Write and Optimize
• 500 words minimum
• Optimize for keywords (try InboundWriter.com)
• Don’t forget your meta data
• Optimize your images
• Setup Google Authorship

18. Social Media Tips
• Update and share archived blog posts

20. Social Media Tips
• Update and share archived blog posts
• Don’t be lazy, care about conversion!
• Headline, thumbnail image, description
• Promote posts on Facebook

25. Don’t be afraid to spend a little $$$
• Understand who you are targeting with ads
• Understand how you are going to convert visitors
• You better be able to measure results/ROI

29. Attract
Content
Social Media
SEO
MeasureConvert Close
Offers
Calls-to-Action
Landing Pages
Lead Scoring
Lead Segmentation
Lead Nurturing
CRM Integration
Sources
Page Performance
Competitors
CustomersLeadsVisitorsStrangers
Inbound Marketing Methodology

30. Inbound Marketing Methodology
75 to 90% of
people visiting
your website are
not ready to buy-
-they are in
fact-finding
mode

31. Mr. and Mrs. Homeowner

34. Mr. and Mrs. Murray

39. Attract
Content
Social Media
SEO
MeasureConvert Close
Offers
Calls-to-Action
Landing Pages
Lead Scoring
Lead Segmentation
Lead Nurturing
CRM Integration
Sources
Page Performance
Competitors
CustomersLeadsVisitorsStrangers
Inbound Marketing Methodology

40. (800) 681-9169
chris.heiler@landscapeleadership.com