My views on UX & UCD!

1. DESIGN PURSUIT
I’m Ganesh burle, human experience designer!

2. Preface
All the information in the document has filled with the knowledge and understanding
that I absorbed in my experience.
Summary
What is design?
UCD Approach
UX Process
Titles, roles and responsibilities
Questions

3. What is Design?

4. What is Design?
Design isn't crafting a beautiful, textured button with breathtaking animation.
“It's figuring out if there's a way to get rid of the button altogether”
“Design is a communicative process”
“Design is a behaviour, not a department”
“Adding humanity to system is human experience design”
“The demise of the unnecesseary is design”

5. UCD Approach

6. UCD Approach User-centered design is an approach to interactive system development that
focuses specifically on making systems usable. It is a multidisciplinary activity.
User-Centered Design can be broken into three main phases:
- Discover
Vision, goals, objectives
User analysis (Persona)
Task analysis
Information architecture analysis
- Design
Navigation design
Storyboards, wireframes
Interface design
Color, style, graphics, fonts
Style guide
- Decide
Design walkthroughs
Heuristic evaluations
Guidelines reviews
Usability testing: low fidelity through high fidelity; informal through formal

7. UX Process

8. UX Process
Adding
to Business
Psychology
“
“Commonsense
&
of the
Targeted user
of an
Exp. designer

9. usage patterns
emotions
mental model
behaviours
UX Process
Adding
to Business
Psychology
“
“Commonsense
&
of the
Targeted user
of an
Exp. designer

10. UX Process
Adding
to Business
Psychology
“
“Commonsense
&
of the
Targeted user
of an
Exp. designer
observations
best practices
research papers
thinking OOB
following blogs
usage patterns
emotions
mental model
behaviours

11. UX Process
Adding
to Business
Psychology
“
“Commonsense
&
of the
Targeted user
of an
Exp. designer
observations
best practices
research papers
thinking OOB
following blogs
usage patterns
emotions
mental model
behaviours

12. Titles, roles and responsibilities

13. Graphic designer
Icon specialist
Interface designer
Interaction designer
Production designer
UI designer
UI developer
User researcher
UX designer
Visual designer
Web designer
Web developer
Titles, roles and responsibilities

14. Graphic designer
Icon specialist
Interface designer
Interaction designer
Production designer
UI designer
UI developer
User researcher
UX designer
Visual designer
Web designer
Web developer
Titles, roles and responsibilities

15. - Focuses on L & F
- Pixcel perfect quality
- Flat & Neat UI
- Follows trends
- Layout slicing
- Best practices
- UI Integration
Titles, roles and responsibilities
attractive
ready to eat
hot &
trendy
Graphic designer
Icon specialist
Interface designer
Interaction designer
Production designer
UI designer
UI developer
User researcher
UX designer
Visual designer
Web designer
Web developer

16. Graphic designer
Icon specialist
Interface designer
Interaction designer
Production designer
UI designer
UI developer
User researcher
UX designer
Visual designer
Web designer
Web developer
Titles, roles and responsibilities

17. business
goals
user
goals+
- Navigation desing
- Task flows
- User journeys
- User personas
- Information architecture
- Wireframes
- Usability testing
- prototypes
Graphic designer
Icon specialist
Interface designer
Interaction designer
Production designer
UI designer
UI developer
User researcher
UX designer
Visual designer
Web designer
Web developer
easy to use
Titles, roles and responsibilities
emotional engagement

18. Questions