A gruesome look at frightening misfortunes that can befall websites & maim companies. However, they can be turned into happier endings with the use of SEO best practices. A non-exhaustive list of the most common SEO issues we encounter, and tips to improve them.

1. SEO Tales of Horror
A gruesome look at frightening
misfortunes that can befall
websites & maim companies.
Brian Russell, @GainesvillePR
Marketing Team, 352 Media Group

2. I’ve Interviewed:
Rob Zombie
Musician
Director & Writer of Movies
including:
House of 1000 Corpses
The Devils Rejects
Halloween (2007)
Halloween II (2009)
Brian Russell
@GainesvillePR
352 Media Group
Robert Englund
(the actor behind Freddy
Kreuger)

3. This Presentation
May Contain Movie
Spoilers

4. The Sixth Sense
• Months of Work
No One Else Can
See

6. Happily Ever After
Inbound Marketing is a process, but …
Expect Tangible Results.
There’s no such thing as “secret sauce” or work
that can’t be seen.

7. The Fly
• Making Decisions
Based on Gut Feeling
Rather than Data.

9. Happily Ever After
• Analytics
• Multivariate Testing
• Conversions
• Email Open Rates
• So Much More

10. The Craft
• Knowing just enough to
summon something you
can’t control.

12. Happily Ever After
There Aren’t Any Magic Spells
But, There Are Mistakes That Can Be Made

13. “He’s Calling From
Inside the House!”
• Sabotage!
– Intentional
– Unintentional

15. Happily Ever After
Plenty to look out for, including:
• Robots.txt
- Disallow: /
• Noindex on each page
• Canonicalize all pages to the homepage

16. Invasion of the Body Snatchers
• Duplicate content
– Internal
– External

18. Happily Ever After
• Check with Google
• Check Your CMS
• Copyscape et. al.

19. The Ring
• No title-description

21. Happily Ever After
Set your title & description
Title is about 70 characters long
Description is about 155 characters long

22. I Know What You Did Last Summer
• Bad, harmful links
– You
– People You Hired
– Well-Meaning Employees
– Others

24. Happily Ever After
• Look At Your Links
• Know What Others Are Doing On Your Behalf
• Get Set Up With Google Webmaster Tools

25. Frankenstein’s Monster
• A page that’s lost it’s
focus, now cobbled
together of many
different parts.

27. Happily Ever After
• Bring Marketing In Early
• Focus Your Pages
• “What Would A Visitor Expect Here”
• Assign Keywords to Pages

28. Questions?
Tweet Me
@GainesvillePR
Email Me
brussell@352media.com
Read Me
352media.com/blog
Brian Russell

29. Photos Courtesy
• Rob Zombie - http://images2.wikia.nocookie.net/__cb20100317044525/halloweenmovie/images/b/b1/Rob_Zombie.jpg
• Robert Englund - http://blogcritics.org/video/article/actor-robert-englund-talks-about-horror/page-3/
• The Sixth Sense - http://www.imdb.com/media/rm166232320/tt0167404
• The Fly - http://en.wikipedia.org/wiki/File:Fly_poster.jpg
• When A Stranger Calls - http://upload.wikimedia.org/wikipedia/en/5/58/Whenastrangercallsoriginal.jpg
• Invasion of the Body Snatchers - http://www.videovista.net/reviews/june03/invasion2.jpg
• The Ring – http://upload.wikimedia.org/wikipedia/en/3/37/Theringpostere.jpg
• I Know What You Did Last Summer - http://en.wikipedia.org/wiki/File:I_Know_What_You_Did_Last_Summer.jpg
• Frankenstein’s Monster - http://www.theexecutivebrand.com/wp-content/uploads/2011/07/Karloff-as-Frankenstein.jpeg
• The Craft - http://en.wikipedia.org/wiki/File:The_craft_movie_poster.jpg