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How Rakuten is planning to run
         their entire business in
                  English?
                   s1150150
                Ryusuke Tashiro



2010/12/8                               1
Outline

◎The history of Rakuten
◎The context of work
◎How run their business in English
◎Conclusion
◎Reference




2010/12/8                            2
The history of Rakuten(1/2)

◎February,1997 Founded this company
◎May, 1997   Started the service of Rakuten
 Ichiba
◎April, 2000 Listed JASDAQ certificate
 exchange
◎March, 2001 Started the service of Rakuten
 Travel
◎November, 2002 Started the service of
 Rakuten Super Point
◎October, 2004 Founded the baseball group
2010/12/8                                     3
The history of Rakuten(2/2)

◎December, 2005 Founder the company of
 Rakuten Auction
◎February, 2008 Founded the group store in
 Taiwan
◎September, 2008 Started the banking
 service
◎September, 2009 Started their services in
 Thai


2010/12/8                                    4
The context of work

◎E-commerce work
◎Credit card work
◎Banking work
◎Portable and Media work
◎Travel work
◎Sports work
◎Communication work
◎Certificate work

2010/12/8                         5
How run their business in
                   English(1/3)

◎In modern society, Rakuten runs a business
 all over the world. Therefore, they need
 to learn English.
◎In modern society, importance of service
 get more and more higher. So, Rakuten
 thought that it is not the times that not
 only products.
◎Their goal is to the most biggest Internet
 service company in the world.

2010/12/8                                     6
How run their business in
                  English(2/3)
◎It is easy for Japanese people to work in
 foreign if they can speak English. Also,
 they want to run by low cost and make use
 of alots of talented people.
◎Rakuten makes use of indian knowledge and
 technology mainly.
◎They direct a world to expand their
 business all over the world.


2010/12/8                                    7
How run their business in
                  English(3/3)
◎They can get a foreign information about
 IT.
◎They try to become global company from
 Japanese company.




2010/12/8                                   8
Conclusion

◎It is important for us to direct a broad
 vision.
◎Rakuten want to run by low cost and
 correct a good talented people.




2010/12/8                                   9
Reference

◎http://corp.rakuten.co.jp/
◎http://www.toyokeizai.net/business/intervi
 ew/detail/AC/810ee47297d49033c2a4b43a0a521
 6e0/
◎http://blog.goo.ne.jp/mit_sloan/e/12e944b3
 494ce767ea7f03b7b7d051d9
◎http://www.nikkeibp.co.jp/article/news/201
 00824/242724/


2010/12/8                                 10

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Skyblue grape

  • 1. How Rakuten is planning to run their entire business in English? s1150150 Ryusuke Tashiro 2010/12/8 1
  • 2. Outline ◎The history of Rakuten ◎The context of work ◎How run their business in English ◎Conclusion ◎Reference 2010/12/8 2
  • 3. The history of Rakuten(1/2) ◎February,1997 Founded this company ◎May, 1997 Started the service of Rakuten Ichiba ◎April, 2000 Listed JASDAQ certificate exchange ◎March, 2001 Started the service of Rakuten Travel ◎November, 2002 Started the service of Rakuten Super Point ◎October, 2004 Founded the baseball group 2010/12/8 3
  • 4. The history of Rakuten(2/2) ◎December, 2005 Founder the company of Rakuten Auction ◎February, 2008 Founded the group store in Taiwan ◎September, 2008 Started the banking service ◎September, 2009 Started their services in Thai 2010/12/8 4
  • 5. The context of work ◎E-commerce work ◎Credit card work ◎Banking work ◎Portable and Media work ◎Travel work ◎Sports work ◎Communication work ◎Certificate work 2010/12/8 5
  • 6. How run their business in English(1/3) ◎In modern society, Rakuten runs a business all over the world. Therefore, they need to learn English. ◎In modern society, importance of service get more and more higher. So, Rakuten thought that it is not the times that not only products. ◎Their goal is to the most biggest Internet service company in the world. 2010/12/8 6
  • 7. How run their business in English(2/3) ◎It is easy for Japanese people to work in foreign if they can speak English. Also, they want to run by low cost and make use of alots of talented people. ◎Rakuten makes use of indian knowledge and technology mainly. ◎They direct a world to expand their business all over the world. 2010/12/8 7
  • 8. How run their business in English(3/3) ◎They can get a foreign information about IT. ◎They try to become global company from Japanese company. 2010/12/8 8
  • 9. Conclusion ◎It is important for us to direct a broad vision. ◎Rakuten want to run by low cost and correct a good talented people. 2010/12/8 9