1. Fall 14’ Event Project
University of Houston – Gabriel General

2. Event Overview
Finals Event
• The event I chose this semester was called
“Survive Finals”, in which care-packages were
distributed to students around the library
throughout a 3-day period during dead week.
• The care-packages consisted of 5-Hour
ENERGY, a 5-Hour decal, headphones, a small
water bottle, a granola bar, and a note of
encouragement for finals.
• With the reputation of 5-Hour ENERGY to keep
the user awake and focused, many students
were eager to try a sample in order to aid
them in their endless studying
• 5-Hour ENERGY and “Survive Finals” were able
to compliment each other by addressing the
fundamental needs of students preparing for
their final exams; resulting in an
overwhelmingly successful event project

3. Planning
Steps:
1. Scouted various areas of the library prior to dead week, noting the amount of
traffic in each section and whether or not it would be effective to sample there
2. Called an acquaintance that is employed by the university to get the “green
light” on sampling inside and around the M. D. Anderson library
3. Once I confirmed it was permissible to sample within the library, I started
constructing the care-packages for “Survive Finals”
4. On the arrival of dead week, I began to sample 60 care-packages a day on
December 8th, 9th, and 11th, respectively
5. Throughout this period of sampling, to reach a wide variety of diverse
individuals and groups, I sampled once in the morning, afternoon, and night,
respectively

4. Key Learnings
Successful:
• The care-packages were well-put together
and professional; countless students praised
its clean appearance
• The contents of the care-packages were also
very well received, many of the students
thoroughly enjoyed and used everything that
was enclosed
• Since “Survive Finals” was conducted during
dead week, the library remained very busy,
which was advantageous for sampling high
volumes
Unsuccessful:
• On every day I sampled, I seemed to have
burned through the care-packages very
quickly; next time we should anticipate to
sample a higher volume of products

5. Results
Total Sampled Throughout
“Survive Finals”:
180 Care-Packages
Overall , this event experienced
unprecedented success. UH Students
at the M.D. Anderson library were
very enthusiastic to receive their
care-packages, and were excited to
give 5-Hour ENERGY a chance to
assist them with their studies.
Due to it’s overwhelming success,
“Survive Finals” is definitely an
effective option to participate in for
future events.
Lastly, this event was a phenomenal
experience for me and the students
that were sampled too. I had a great
time interacting with acquaintances
and new students throughout the
event. And from this experience, I
was able to plan "Survive Finals” to
my standards and learn fundamental
interpersonal skills along the way.

6. Pictures

7. Pictures