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APPLE NEW PROUDCTS THIS SPRING
In this report, the analysts assume thatApple will release iPhone 5se,iPad Air 3 and MacBook in the beginning of
this year 2016.Meanwhile,the analysts also provide some assumption for those new devices such as marketing
aspects.
Release iPhone 5se this Spring:
The information ofnew 4 inches iPhone becomes more and more in the social media area.Before some information
indicated that the device called iPhone 6C,and then became iPhone 5E,the new information became iPhone 5SE.
Are there new 4 inches iPhone device?
The new information points outthat new 4 inches iPhone LCD screen will be named iPhone 5SE,which upgrades
iPhone 5S. This device will add NFC approach connection function and supportVoLTE. The test model is A1622 and
A1723. For configuration,this device includes the A9 version of the processor.Ithas two version of storage 16GB
and 64GB. The battery is 1624mAh.The buyers can choose three colors which are similar to iPhone 5S.
In recently generation iPhone conference,Schiller does the presentation on the stage to explain iPhone new
innovation,feature, selling point,and price. No one can compare with him to know what iPhone movementis.When
the people asked whether Apple will release the small size ofiPhone,Apple did not give any directanswer.However,
he alreadynoticed this information and not deny to exist small size of iPhone.The answer he gave that the market
needs the surprise.Certainly,Schiller mentioned thatApple is very carefully to provide the new device and to pick up
the perfect timing.
The analysts indicated thatApple adjusts new 4 inches iPhone in 2016.Even though 4 inches iPhone paid more
attention to it, but we think whether it is the body design or hardware specifications and this productcannotbe called
new innovation. From another point of views, the sales ofiPhone 5S will be affected. Therefore, Apple would
minimum 4 inches iPhone from 18 million around 20 million to change 10 m illion around 12 million.
MacBook Keeping Growth:
For MacBook, Apple has successfullyexpanded in the business market.Therefore,the product of MacBook
manufacturer line will keep increasing.It is the highlightin 2016.The first three months of upgrading will play the role
of boosting.
The analysts believe that the product line will improve Apple increasing,and foresee improvementin the business
section.The new products of sales conference will increase very fastin June. The suppliers ofApple, SZS, and
Casetek,also will gain the profit from these release products.
Although new Macbook will be coming soon,butwe cannot define whatthe specification is.Apple has been waiting
for new Intel “Skylake”. This new platform can bring 10% to 20% general performance and 16% to 41% set of
significantperformance.The special design 14 nm structure,the function also can improve.
The notebook platform with Skylake processors will improve the battery of device over 30% increasing.In the report,
the analysts did not mention the new MacBook or bring another improvementon the other aspects.However,
someone also pointed outthatnew MacBook will bring more benefits in the beginning ofthe year 2016. The time was
almostcoincidence on the release conference
On November lastyear, the news pointed outthat Apple releases new MacBook Air on WWDC 2016. The size of the
device will expand maximum 15 inches and minimum 11 inches.
iPad Air 3 Coming Soon
The analysts assumed thatApple will release new iPad Air at the beginning ofthe year. In 2015,Apple upgraded
iPad Mini 4 and iPad Pro, but the manufacturer line ofiPad Air have not any updated.On October 2014, iPad Air 2
had A8X SoC, but other aspects did nothave any upgrade.Therefore, the sales ofiPad went down and never
stopped.Most of the analysts do not think that the sale of iPad can gain the more benefit.
Now, the design ofiPhone Air 3 does nothave any information in the social media.Although we expect that Apple
can bring more surprised,butwe cannot expect much changing in this device. Apple still keeps the size of iPad and
the body will become thinner,but iPad Air 2 is already thinner enough.In the analysts’ pointof views, Apple has not
to spend more time to do any external changing.However,they can improve the internal and battery.
Except 9.7 inches ofthe screen,iPhone 6S has alreadyused 3D Touch, so it will have the same function on the iPad
Air 3. According to the information,iPad Air 3 probablyhas 2334×3112 resolution display4K level, which compares
2048×1536 resolution displayofiPad Air 2 to step into big movement,but the truth remains to be verified.
For hardware aspect,iPad Air 3 would have a new and fast processor.The iPad Air 2 already used A8X process or.
Also, iPad Pro used A9x. Therefore, The iPad Air 3 would install A10 processor.Otherwise,RAM could improve into
the new device. Even though iPad Air 2 already has 2GB RAM, but iPad Pro has 4GB RAM. Because iPad Pro
focuses on the professional group such as designer,iPad Air 3 would have 3GB which is not impressed.
In addition,Touch ID will continue showing up.Meanwhile,there has some information said thatiPad Air 3 will
enhance 13-million-pixel camera with LED flash.The front camera would also improve into 5-million-pixel or 8-million-
pixel.

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Apple new proudcts this spring

  • 1. APPLE NEW PROUDCTS THIS SPRING In this report, the analysts assume thatApple will release iPhone 5se,iPad Air 3 and MacBook in the beginning of this year 2016.Meanwhile,the analysts also provide some assumption for those new devices such as marketing aspects. Release iPhone 5se this Spring: The information ofnew 4 inches iPhone becomes more and more in the social media area.Before some information indicated that the device called iPhone 6C,and then became iPhone 5E,the new information became iPhone 5SE. Are there new 4 inches iPhone device? The new information points outthat new 4 inches iPhone LCD screen will be named iPhone 5SE,which upgrades iPhone 5S. This device will add NFC approach connection function and supportVoLTE. The test model is A1622 and A1723. For configuration,this device includes the A9 version of the processor.Ithas two version of storage 16GB and 64GB. The battery is 1624mAh.The buyers can choose three colors which are similar to iPhone 5S. In recently generation iPhone conference,Schiller does the presentation on the stage to explain iPhone new innovation,feature, selling point,and price. No one can compare with him to know what iPhone movementis.When
  • 2. the people asked whether Apple will release the small size ofiPhone,Apple did not give any directanswer.However, he alreadynoticed this information and not deny to exist small size of iPhone.The answer he gave that the market needs the surprise.Certainly,Schiller mentioned thatApple is very carefully to provide the new device and to pick up the perfect timing. The analysts indicated thatApple adjusts new 4 inches iPhone in 2016.Even though 4 inches iPhone paid more attention to it, but we think whether it is the body design or hardware specifications and this productcannotbe called new innovation. From another point of views, the sales ofiPhone 5S will be affected. Therefore, Apple would minimum 4 inches iPhone from 18 million around 20 million to change 10 m illion around 12 million. MacBook Keeping Growth: For MacBook, Apple has successfullyexpanded in the business market.Therefore,the product of MacBook manufacturer line will keep increasing.It is the highlightin 2016.The first three months of upgrading will play the role of boosting. The analysts believe that the product line will improve Apple increasing,and foresee improvementin the business section.The new products of sales conference will increase very fastin June. The suppliers ofApple, SZS, and Casetek,also will gain the profit from these release products.
  • 3. Although new Macbook will be coming soon,butwe cannot define whatthe specification is.Apple has been waiting for new Intel “Skylake”. This new platform can bring 10% to 20% general performance and 16% to 41% set of significantperformance.The special design 14 nm structure,the function also can improve. The notebook platform with Skylake processors will improve the battery of device over 30% increasing.In the report, the analysts did not mention the new MacBook or bring another improvementon the other aspects.However, someone also pointed outthatnew MacBook will bring more benefits in the beginning ofthe year 2016. The time was almostcoincidence on the release conference On November lastyear, the news pointed outthat Apple releases new MacBook Air on WWDC 2016. The size of the device will expand maximum 15 inches and minimum 11 inches. iPad Air 3 Coming Soon The analysts assumed thatApple will release new iPad Air at the beginning ofthe year. In 2015,Apple upgraded iPad Mini 4 and iPad Pro, but the manufacturer line ofiPad Air have not any updated.On October 2014, iPad Air 2 had A8X SoC, but other aspects did nothave any upgrade.Therefore, the sales ofiPad went down and never stopped.Most of the analysts do not think that the sale of iPad can gain the more benefit. Now, the design ofiPhone Air 3 does nothave any information in the social media.Although we expect that Apple can bring more surprised,butwe cannot expect much changing in this device. Apple still keeps the size of iPad and the body will become thinner,but iPad Air 2 is already thinner enough.In the analysts’ pointof views, Apple has not to spend more time to do any external changing.However,they can improve the internal and battery.
  • 4. Except 9.7 inches ofthe screen,iPhone 6S has alreadyused 3D Touch, so it will have the same function on the iPad Air 3. According to the information,iPad Air 3 probablyhas 2334×3112 resolution display4K level, which compares 2048×1536 resolution displayofiPad Air 2 to step into big movement,but the truth remains to be verified. For hardware aspect,iPad Air 3 would have a new and fast processor.The iPad Air 2 already used A8X process or. Also, iPad Pro used A9x. Therefore, The iPad Air 3 would install A10 processor.Otherwise,RAM could improve into the new device. Even though iPad Air 2 already has 2GB RAM, but iPad Pro has 4GB RAM. Because iPad Pro focuses on the professional group such as designer,iPad Air 3 would have 3GB which is not impressed. In addition,Touch ID will continue showing up.Meanwhile,there has some information said thatiPad Air 3 will enhance 13-million-pixel camera with LED flash.The front camera would also improve into 5-million-pixel or 8-million- pixel.