We invent new kinds of opportunity for pharma and healthcare brands and solve persistent marketing challenges with fast-moving technologies like mobile, slate, gaming, etc.
2. H&W LEADERS ARE REDEFINING
HOW THEY INVEST IN INNOVATION
Pharma has traditionally
looked to the product lab for
innovation. Now more PRODUCT
complex market conditions PROCESS
New products or
have led healthcare leaders improvements on
New efficiencies or
to look at innovation more improved delivery
products
broadly. In healthcare
today, it’s as likely to come
from marketing insight as
hard science.
POSITIONING PARADIGM
Major shifts in
New roles for the
thinking about an
product or company
industry or product
3. SO IS GSW WORLDWIDE.
INTRODUCING iQ:
OUR DEDICATED INNOVATION LAB
It’s where big ideas converge and come to life
We invent new kinds of
opportunity for pharma
and healthcare brands And, solve persistent
marketing challenges with
fast-moving technologies like
mobile, slate, gaming, etc.
4. iQ IS PART OF OUR SHARED
COMMITMENT TO CREATE BETTER
HEALTH FOR MORE PEOPLE
More relevant Smarter tools to
techniques for Better ways for help caregivers
physicians and patients to find be powerful
care teams to breakthrough advocates for
communicate, treatments and their
connect, and meaningful loved one’s
collaborate support health
5. INNOVATION IS THE RELENTLESS
PURSUIT OF BETTER WAYS
Jason Kilar, CEO at Hulu
6. WE FIND “BETTER WAYS” AT A
CRITICAL INTERSECTION:
DEMAND POTENTIAL
The current and What emerging and
future challenges imagined technology
our clients face can really do
8. INNOVATION CAN’T BE CREATED BY
ANY ONE PERSON OR DISCIPLINE
INVENTION INNOVATION
is the laying is the laying, incubation and
of the egg hatching of that egg.
14. CATALYST FOR DIGITAL
INNOVATION
CONSTANT FEED WORKSHOPS AND PERSPECTIVES
OF INSPIRATION BRAINSTORMS AND POVS
Industry publications, slide Custom 101s, innovation Best advice on how to
decks, blogs, etc. workshops, ideation leverage key
sessions technologies, trend reports
15. PARTNER IN SOLVING HC
MARKETING CHALLENGES
Experiments Products
{Visual explorations of how applied {Sophisticated technology tools
technology could solve marketing that can be quickly “skinned” and
challenges} launched for multiple clients}
16. THOSE EXPERIMENTS BECOME
INNOVATION THEATERS
A quarterly roadshow of vetted experiments. Shared live
with clients and colleagues and archived online.
17. SOME EXPERIMENTS INSPIRE
PROJECTS; OTHERS BECOME
LASTING PLATFORMS
GSW invests in efficient new tools and platforms that help our
clients quickly create engaging brand experiences
These are the four types of innovation. Pharma historically invested primarily in one, but new innovation chiefs up and down the corridor are expanding their focus to all foura) Product Innovation example:new Mini or the updated VX Beetle, new models of mobile phones and so on.b) Process Innovation - Just in Time is a good example.c) Positioning Innovation - Lucozade used to be a medicinal drink but the was repositioned as a sports drink.d) Social Innovation - During the time of the expensive mainframe, Bill Gates and others aimed to provide a home computer for everyone.
We like to think that invention is a moment of creationA moment of birthThe truth is that most creativity is cumulative and collaborativeLike wikipedia it develops over a long period of time
Throughout our global network, hundreds of digitally-savvy creatives, strategists, engineers, and account leads are solving client problems - both big and small - with imagination, insight and - ultimately - innovation. Often their ideas point not just to solutions, but to new opportunities.
Throughout our global network, hundreds of digitally-savvy creatives, strategists, engineers, and account leads are solving client problems - both big and small - with imagination, insight and - ultimately - innovation. Often their ideas point not just to solutions, but to new opportunities.