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GSUStarbucksFans
GSUStarbucksFans

rough draft

TechnologieBusiness
1 von 16
Starbucks By: Tori Pierce Casey Williamon Zach Briody Alex Maeland Michael Fadler Taylor Middleton
Background
Fun Facts
Targeting long-tail offerings? Or is it primarily Metcalfe’s Law/network effects? ,[object Object]
SEO impact of Starbucks use of social media ,[object Object]
Full blown digital audit ,[object Object]
Pull data from Wordpress ,[object Object],[object Object]
Facebook groups/pages
3 rd party blogs
Analysis from share/social search engines/bookmarking sites ,[object Object]
Wheel and Spoke
Overall Results ,[object Object],[object Object]
Observations on the brand’s SEO strategy, success, or lack there-of
Recommendations for Starbucks
Summary
Appendix – add’l charts; only if necessary

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Mkt4305 group presentation