Input: User-centred Design / Global Service Jam Berlin 2011
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Input on user-centred design given during Global Service Jam 2011 in Berlin by Anastasia Gramatchikova and Martin Jordan.
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Input: User-centred Design / Global Service Jam Berlin 2011
- 2. Hello!
- 4. User- centered Service Design Design
- 6. Brand Experience Industrial Consulting Engineering Media Sciences Online Concepts & UI Research Experience Strategy & Design Information and Communications & Marketing Communication Technologies for Computer Sciences Development Teaching & Philosophy Design Research Strategic Physics Theatre Communication & Planing Innovation Management Service Innovation Project & & User Experience Product Managing Digital Communication Psychology Media Studies Interaction Design Service Design Product Design Political Sciences Graphic Design Literature, Art Direction language and culture Journalism
- 10. IDEO
- 11. Fjord
- 12. Empathize
- 14. Empathy: What? Empathy is: » when you feel what the other person is feeling.
- 15. Empathy: What? Empathy is: » when you feel what the other person is feeling. » when you can mirror their expression, their opinions, and their hopes.
- 16. Empathy: Why?
- 17. Empathy: Why? » to understand people, and their spoken and unspoken needs
- 18. Empathy: Why? » to understand people, and their spoken and unspoken needs » to discover the meaningful challenge to take on
- 19. Empathy: How?
- 20. Empathy: How? » without judgment » with a beginner’s eyes » with curiosity » optimistically » respectfully
- 21. Empathy: How? say think do feel
- 22. Define
- 24. Define: How? User
- 25. Define: How? User + Need
- 26. Define: How? User + Need + Insight
- 27. Define: How? Sketches: George Kembel / D-School Stanford
- 28. Define: How? » www.ServiceDesignToolkit.org
- 29. Ideate: How? Ideate
- 30. Ideate: How? a few tips
- 31. Ideate: How? Go for quantity
- 32. Ideate: How? Keep it short
- 33. Ideate: How? Encourage wild ideas
- 34. Ideate: How? Defer judgment
- 35. Ideate: How? Build of the ideas of others
- 36. Ideate: How? One conversation at a time
- 37. Ideate: How? Stay on topic
- 38. Ideate: How? Be visual
- 39. Prototype: Why? Prototype
- 40. Prototype: Why? » Fail early, fail cheap. » Show, don’t tell. » Build to think and learn. » Doing & making over thinking and meeting. » Thinking with your hands.
- 41. Prototype: How? Paper prototype of a news app for iPhone using post-it notes to quickly iterate screen.
- 42. Prototype: How? Paper prototype of an iPad news app using a duct- taped iPhone on its back w/ Skype real-time chat to prototype a chatroulette-like instant chat function
- 43. Prototype: How? The chat partner is placed just few meters away using a Skype on a computer w/ printed crowd in the background to mock-up the location in Bengasi, Libya.
- 44. Prototype: The test-user’s reaction can be How? easily measured and input be given quickly.
- 45. What else?
- 46. Please add your own experiences …
- 47. This input session was given during Global Service Jam Berlin 2011 in March 2011 by Anastasia Gramatchikova and Martin Jordan It is partly based on a input presentation held by George Kembel at HPI D-School Potsdam.