Empowering supply Chain visibility with EPCIS Traceability

Empowering supply Chain visibility
with EPCIS Traceability Cloud
Ken Lam, Head of Marketing and Industry Engagement
GS1 Hong Kong
May 2016

© GS1 [Country] 2015© GS1 Hong Kong 2016© GS1 Hong Kong 2016
GS1 is a neutral, not-for-profit,
user-driven standards body,
which facilitates collaboration to
create more efficient, safer and
sustainable value chains through
the adoption of easy-to-
implement global standards.
The Global Language of Business
The most widely used supply chain standards system
in the world

© GS1 [Country] 2015© GS1 Hong Kong 2016© GS1 Hong Kong 2016 3
Global Reach, Local Presence

Membership Profile by Industry Sector
• Apparel 590+
• FMCG 1,300+
• F&B 2100+
• Healthcare 550+
Total
7,000+

© GS1 [Country] 2015© GS1 Hong Kong 2016
GS1 Standards
5

How we support?
Aligning the company’s performance in an industrial best practices standards, optimizing
company’s product flow processes and boosting up customer and consumer trust.
Standards Trainings
Best practices &Training
Food Traceability
Assessments
Consultancy&
Technology
Implementation
Deployment
GS1 Hong Kong Supply Chain Traceability Initiatives

The History - GS1 and MIT Ignited IoT
Auto-ID labs and EPCglobal (Electronic Product Code)
7

Search Retrieve
Identification
How traceable
items are
identified and
coded?
Procedures
How
traceability
acknowledged
and
documented?
Information
What
information is
being used and
given?
Operations
How
traceability
works and how
crisis are
managed
GS1 Global Tracebility Standard
enabled by EPCIS (Electroinic Product Code
Information Services)
EPCIS Traceability Cloud

iBeacon
ezTRACK Data Pipe (empowered by EPCIS)
9
DataMatrix QRCode Databar
(stacked)
Databar RFID NFC
Symbologies
& Carriers
Identifiers
SGTIN LGTIN SGLN SSCC GDTI GIAI GRAI GSRN SGCN CPI LEGACY KEYS
Connectivity Network WIFI Mobile Bluetooth
Web
Applications
Native
Applications
Barcode
Scanners
Mobile
Devices
Handheld
Readers
RFID
Readers
Capturing
Devices & Apps Mobile
Applications
External PartiesEnterprise Internal Systems
ERP WMS POS …
FLEET
MGT BI
System Data Exchange / Sharing
Enterprise
Applications
Cold Chain
Logger
Enterprise ezTRACK Data Pipe
(EPCIS 1.1: ISO/IEC 19987:2015 + ISO/IEC 19988:2015)
ERP WMS …
EPCIS
Cold Chain
Readers
Security Management

Object Traceability = EPCIS
• Electronic Product Code Information Services (EPCIS) is an open standard used to
track movement of objects as they move through the supply chain.
• The data shared at each read point in the supply chain provides WHAT, WHEN,
WHERE and WHY of each read.
10
IoT powered by EPCglobal
standard
Internet
ONS (Object Name Service) DNS ( Domain Name System)
EPC Code (Serialized product
code)
IP address
EPCIS (Electronic Product Code
Information Services)
HTTP (Web service defined by
W3C)
Discovery Service Internet Search Engine

© GS1 [Country] 2015
EPCIS event information Content
11

© GS1 [Country] 2015
EPCIS Data Element
12

Mengniu Dairy, a leading dairy manufacturer listed in Hong Kong.
company with the objective to standardized all traceability activities
amongst countries. To boost food safety and supply chain visibility,
Mengniu is going to deploy global traceability standards in 2016.
13
Mengniu – Distribution Channel Visibility

Project Approach:
Serialized QR
codes printed on
the packaging
Distributors /
reseller can validate
the origin with
mobile apps
Farm
Identification
Distributors /
Consumer can
check the
product location
and status

Scan QR Code
 Consumer can retrieve company
information, product information
and other promotion information.
 Menqniu can make use of these
information to analyze product
planning and enhance customer
servicing.
Project Approach:

Expected benefits:
Immediate:
• Enhance food safety and supply chain visibility
• Support channel management
In the future:
• Improve brand image
• Improve customer confidence
16
Manufacturers – Distribution Channel Visibility

METRO GROUP Food Sourcing, a leading German based Retail
and Wholesale company with the objective to standardized all
traceability activities amongst countries. In 2015, seafood
suppliers are required to implement global traceability standard
thus to ultimately increasing supply chain visibility and traceability.
17
Metro – Delivering Consumers Trust

METRO GROUP Food Sourcing, a leading German based Retail and Wholesale
company with the objective to standardized all traceability activities amongst countries.
In 2015, seafood suppliers are required to implement global traceability standard thus
to ultimately increasing supply chain visibility and traceability.
18
GS1 HK
supports all
Asia Pacific
Suppliers
Global Standards Based Traceability System is database system to store all information in one platform,
centralize all traceability data.

Information on product will be then easier and faster to access.
19

Information on product will be then easier and faster to access.
20
Consumers Visualize Traceability
Metro

Cold Chain Management
• To enhance the existing cold chain
management process from supplier releasing
temperature-cautious products to receiving
products for further use in order to achieve a
more visible and traceable cold chain
monitoring system.
• The ultimate goal is to ensure food safety
and food quality alongside the entire supply
chain, from farm to fork.
21

City super - Product Quality – Supply Chain Visibility
Tie up with product traceability, a cold chain management solution has been
introduced to the industry which is based on EPCIS standards to provide supply chain
visibility on temperature monitoring of any goods in a real time basis.
A high-end retailer in Hong Kong named as city’super adopts GS1HK’s cold
chain management solution for enhancing product quality and minimizing
food wastage through visible supply chain.
Cold Chain Tag

RFID cold chain tag
23
RFID System
(Fixed Reader /
Handheld)
RFID Tag
PC App
uploads data
to internet
Reading
tags

Mechanism
24

Monitoring
25
Supply Chain Monitoring
 Base on GS1 ezTRACK platform, a global standard base track & trace platform
 Dashboard with graphical display for easier analysis and export to excel for further
analysis

Specification
Type: SP-SmartTAG 1.0
Operation frequency: 433MHz 434MHz 435MHz
Battery life: 2 years
Modulation mode: GFSK
Largest Identification: 150 meters
Operation temperature: -15 - 65 degree Celsius
Price: ~ HKD 300
26
Alternative:
No RFID.
Physical reading required – through audio connector.
Operation temperature: -20 – 50 degree Celsius
Price: ~ HKD 50

Barcode Sticker
27
Description: A sticker with temperature
sensor, and present the quality
content through barcode
Barcode: UPC-A Standard Symbology
• 10 digits Serial Number
• 1 digit Quality Code
• 1 digit Checksum
Size: Credit Card Size
Battery life: No battery required
Operation temperature: -18 – 30
degrees celsius
Code Pattern
Change if
Temperature Rise

DCH Logistics is one of the leading services providers who provides
one-stop professional logistics services customers. Since 2015,
DCH Logistics has adopted global traceability standards to support
its product and supply chain traceability in order to deliver quality
and traceable services.
28
DCH logistics - Creating Competitive Edge with Quality

Existing Scope
Consumer
Consumer can scan
and retrieve e-
pedigree of the
product to gain trust
Retailer to receive
products with label
for accelerating
product receiving
Upcoming Scope
29
DCH logistics - Creating Competitive Edge with Quality

ezTRACK Management Dashboard

Mobile Interfaces

Estimated Benefits:
Value added to enhance business
2% higher supplier service level
 10% less out of stock rate
 8% saving on entire supply chain cost
 + customer trust
DCH logistics - Creating Competitive Edge
with Quality

Anti-counterfeit and channel management
Before purchase Extended product information to
promote brand & product key features
Product selling status and
selling region
Off-line

Anti-counterfeit and channel management
After purchased 1st time verification
4 Key Types of Results:
Successfully
authenticated
Already been verified
Is being recalled
Is not sellable
 Consumer can un-seal the security label and perform
authentication from mobile app by scanning another QRCode
(label verification code)

Max-Choice
35

Search Retrieve
Identification
How traceable
items are
identified and
coded?
Procedures
How
traceability
acknowledged
and
documented?
Information
What
information is
being used and
given?
Operations
How
traceability
works and how
crisis are
managed
Summary
EPCIS Traceability Cloud

Thank You
kenlam@gs1hk.org
GS1 ezTRACK

Empowering supply Chain visibility with EPCIS Traceability

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Empowering supply Chain visibility with EPCIS Traceability