GRF 2nd One Health Summit 2013: Presentation by LAPINSKI, Dr. Maria K., Michigan State University

1. New & Emerging Communication Technology
in Human Decision-Making & Behavior
New and Emerging
Communication
Technology , Human
Behavior, and
Decision-Making

2. New & Emerging Communication Technology
in Human Decision-Making & Behavior
Fundamental Issues for the Role
of Social Science Research in
One Health
Presented by
Dr. Maria Knight Lapinski
November 20,2013

3. New & Emerging Communication Technology
in Human Decision-Making & Behavior
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4. New & Emerging Communication Technology
in Human Decision-Making & Behavior
Framework
• Growing role of communication (risk and other),
communication technology, decision making, in health and
environment research and practice
• Reporting on a nascent conceptual framework for the role
of “social science” in One Health
– Interdisciplinary symposia
– Broadly cover several key emergent issues

5. New & Emerging Communication Technology
in Human Decision-Making & Behavior
Why ‘One Health’?
• Inclusive across a broad
range of disciplines
• Timely in policy and
practice
• Challenges rooted in
human behavior
– Causes
– Solutions
http://www.cdc.gov/onehealth/about.html

6. New & Emerging Communication Technology
in Human Decision-Making & Behavior
‘One Health’ Symposia
• Inspired by the work of Hesse
and colleagues (2010) in their
article Social Participation in
Health 2.0 and Topol (2013)
The Creative Destruction of
Medicine
• Symposia overview
• Ultimate goals

7. New & Emerging Communication Technology
in Human Decision-Making & Behavior

8. New & Emerging Communication Technology
in Human Decision-Making & Behavior
Defining ‘One Health’
• Health of humans, other
animals and ecosystems are
interdependent.
– Work by Zinnstag and others on
social ecology
– Umbrella
•
Beyond Zoonotic Disease
– Grasslands in Tibet

9. New & Emerging Communication Technology
in Human Decision-Making & Behavior
Role of Social Science
• Contributing to our understanding how combined
changes in environmental, animal, and human
health effect human psycho-social and behavioral
outcomes and a better understanding of the cyclical
relationship between humans and their
environment.

10. New & Emerging Communication Technology
in Human Decision-Making & Behavior
Issue 1
• Understanding how humans contextualize their
own health within the context of animal and
ecosystem health
– Decision-making
– Behavior

11. New & Emerging Communication Technology
in Human Decision-Making & Behavior
Issue 2
• Understand the nature of information that
people need about One Health challenges and
how it influences decisions and behaviors.
• Possibilities are limitless
– Big data
– Quantified self
– More isn’t better, knowledge not enough

12. New & Emerging Communication Technology
in Human Decision-Making & Behavior
Issue 3
• Identification of the key characteristics of new
and emerging communication technologies and
how and when are they used globally for
information seeking and sharing about One
Health issues.
• Social media

13. New & Emerging Communication Technology
in Human Decision-Making & Behavior
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14. New & Emerging Communication Technology
in Human Decision-Making & Behavior

15. New & Emerging Communication Technology
in Human Decision-Making & Behavior
Work Cited
Hesse, B. W., Hansen, D., Finholt, T., Munson, S., Kellogg, W., Thomas J.C. (2010). Social participation in health 2.0.
Computer, 11, 45-52.
Lapinski, M.K., Funk, J., & Moccia, L. (Under Review, 2013). Emerging communication media and one health: Reporting an
initial research agenda. [Invited Paper]. Journal of Social Science and Medicine.
Murray, K., Selleck, P., Hooper, P., Hyatt, A., Gould, A., Gleeson, L., Westbury, H., Hiley, L., Selvey, L. & Rodwell, B. (1995). A
morbillivirus that caused fatal disease in horses and humans.Science,268,94-97.
Reeves, B., & Nass, C. (1996). The Media Equation: How People Treat Computers, Television, and New Media Like Real
People and Places. Stanford, CA: Center for the Study of Language and Information.
Topol, E. (2012). The creative destruction of medicine: How the digital revolution will create better health care. Basic books:
New York, NY.
Zinsstag, J., Schelling, E.,Waltner-Toews,D.,&Tanner,M. (2011). From "one medicine" to "one health" and systemic
approaches to health and well-being. Preventive Veterinary Medicine,101, 148-156.