Pittsburgh Nonprofit Summit - The Art of Storytelling, Andy Goodman

I’m positive we have a problem.

Friends of the Children (Friends) is an intervention program for the most vulnerable children living in seriously high-risk environments ,[object Object],[object Object],[object Object],Outcomes for children ,[object Object],[object Object],[object Object],[object Object],Service model ,[object Object],Vision

Friends’ unique program is specifically designed to identify and support our nation’s most vulnerable children Identify the most vulnerable children early… ,[object Object],[object Object],[object Object],[object Object],[object Object],… and provide them with a supportive, qualified adult ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],… and holistic services over a sustained period of time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To start the business planning process, Friends developed a comprehensive Theory of Change for the network Helping our most vulnerable children living in seriously high-risk environments develop the relationships, goals, skills, and resources necessary to thrive. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], 4.…needed to successfully implement these strategies  5.…to produce these outcomes among children and youth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], High Quality Friends  High qualit y Friends who remain in relationship for a minimum of four years with a monthly minimum of 6-8 contacts of 16 hours with each child  Friends with an associates degree or more (preferred); a minimum of two years direct experience with children living in seriously high-risk environments; safe driving record  Friends who work with no more than 8 children Selection of Vulnerable Children Living in High Risk Environments  Children served by each chapter meet specified screening criteria (see risk and protective factors chart)  Children identified by the end of the first grade  Children selected in collaboration with credible and supportive community organizations  A working relationship with child’s parents or guardians High Quality Program Resources and Support, Directly or through Partnerships  A safe space for Friends and children  Educational support services  Physical, emotional and social services  Caregiver support for basic needs and appropriate interventions when necessary for child’s progress  A strong working partnership with schools  A commitment to program children through high school and as they move within the service area Financial Sustainability/Development  Personnel with development expertise  Engaged and effective board  Sound and active development plan, including local major donors  Sound and active marketing and PR plan  Adherence to national branding standards  Diversified funding base  In-kind and volunteer resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2…..to provide these activities and services  1. National Friends needs these resources  3….so that chapters have these elements 

Friends develop quality one-on-one relationships with the children and conduct appropriate interventions when necessary to ensure progress.

Our foundation intends to have a material and systemic impact on the priorities identified by our program areas and strategic alliances. OF JARGON ?

Storytelling Social Networking 1.0

storytelling The First Big Thing

Storytelling is an integral part of our history, identities, how we remember, and why we give. Why is narrative so powerful?

Why is narrative so powerful? I don’t know any stories.

The “How We Met” Story The “Why I Never Eat Sushi” Story The “Why I Prefer Dogs over Cats” Story The “My Annoying Teenager” Story The “I Should Be on American Idol” Story The “Why I Do What I Do” Story IDENTITY Why is narrative so powerful?

“… the collection of stories we have compiled is, to some extent, who we are.” Why is narrative so powerful?

The “How We Met” Story The “Why I Never Eat Sushi” Story The “Why I Prefer Dogs over Cats” Story The “My Annoying Teenager” Story The “I Should Be on American Idol” Story The “Why I Do What I Do” Story STORIES YOU WANT TO TELL - STORIES NOBODY WANTS TO HEAR STORIES YOU TELL (YOU) Why is narrative so powerful?

Why is narrative so powerful? MEMORY Memory Study (1976) 5 year olds

1 out of 21 + soap and shoe Why is narrative so powerful?

soap and shoe in a sentence 8 out of 21 “ ...” Why is narrative so powerful?

soap and shoe in a question 16 out of 21 “ ? ” Why is narrative so powerful?

16 out of 21 “ ? ” + 1 out of 21 8 out of 21 “ ...” Why is narrative so powerful?

$1.14 $2.38 Why is narrative so powerful? “ The Impact of Learning About the Identifiable Victim Effect on Sympathy” University of Pennsylvania/Carnegie Mellon, 2004 Deborah Small, Paul Slovic, et al. GENEROSITY

What kinds of stories should you tell? Identify your “core stories” and make sure everyone who represents your organization knows them by heart.

IDENTITY What kinds of stories should you tell? The “How We Met” Story The “Why I Never Eat Sushi” Story The “Why I Prefer Dogs over Cats” Story The “My Annoying Teenager” Story The “I Should Be on American Idol” Story The “Why I Do What I Do” Story

The “Nature of our Challenge” Story ORG ORGANIZATIONAL IDENTITY AND CULTURE What kinds of stories should you tell?

The “Nature of our Challenge” Story The “How We Started” Story ORGANIZATIONAL IDENTITY AND CULTURE ORG What kinds of stories should you tell?

The “Nature of our Challenge” Story The “How We Started” Story The “Emblematic Success” Stories ORGANIZATIONAL IDENTITY AND CULTURE ORG What kinds of stories should you tell?

The “Nature of our Challenge” Story The “How We Started” Story The “Emblematic Success” Stories The “Performance” Stories ORGANIZATIONAL IDENTITY AND CULTURE ORG What kinds of stories should you tell?

The “Nature of our Challenge” Story The “How We Started” Story The “Emblematic Success” Stories The “Performance” Stories ORGANIZATIONAL IDENTITY AND CULTURE The “Where We Are Going” Story The “Striving-to-Improve” Story ORG What kinds of stories should you tell?

One last story… Lakota Nation The Sacred Bundle

Sacred Bundle of Hope Dr. Jane Goodall’s

Your Stories The End Definitely Not

It’s in your DNA. It was a dark and stormy night

Storytelling Exercise 2 minutes Think about a time when there was something you really wanted. 2 minutes Tell a story about that time to the people in your group in 2 minutes or fewer. Start with the person sitting farthest to the left. The person who will go last is the timekeeper.

When your group is done, please signal me. (And please remain at your table.) Storytelling Exercise

Storytelling Exercise What do these stories have in common?

RESOLUTION GOAL Story Structure INCITING INCIDENT PROTAGONIST BARRIER BARRIER BARRIER ACT I ACT II ACT III

JOURNALISTIC STORYTELLING Story Structure: Journalistic vs. Narrative NARRATIVE STORYTELLING

Story Structure: Journalistic vs. Narrative

[object Object],[object Object],[object Object],Story Highlights Story Structure: Journalistic vs. Narrative

RESOLUTION GOAL Story Structure: The Role of Choices INCITING INCIDENT PROTAGONIST BARRIER BARRIER BARRIER ACT I ACT II ACT III CHOICE CHOICE CHOICE

While an occasional disinclination to exercise is exhibited by all age cohorts, the likelihood of positive health outcomes makes even mildly strenuous physical activity all the more imperative. What if a nonprofit had written Nike’s slogan?

“ Without Sports” Surfers Healing

Izzy Paskowitz Share the joy of surfing Kids don’t want to go Takes them anyway More to sports than who won or lost PROTAGONIST GOAL BARRIER OVERCOMES BARRIER MEANING

Use this template to develop core stories.

“ The Magic of Giving” Peruvian Cancer Foundation

Pittsburgh Nonprofit Summit - The Art of Storytelling, Andy Goodman

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