Introduction to Social Media. Presented by: Ms. Dina Marzban, GOL Trainer Socialize your Business, Maadi Public Library, Cairo, Egypt. Organized by IRC, US-Embassy in Cairo 25 March, 2013

1. Introduction to Social
Media
Dina Marzban
GOL Trainer
25 March, 2013
1/28/2013 ` All Rights Reserved © 2013 1

2. What is Social
Media?

7. What Are the different Social
Media Platforms?

8. • Blogs: Short for “web log,” a blog is an online journal in which pages are
usually displayed in reverse chronological order.
• Social network sites: These have been defined as “web-based services
that allow individuals to :
(1) construct a public or semi-public profile within a bounded system.
(2) articulate a list of other users with whom they share a connection.
(3) view and traverse their list of connections and those made by others
• Status-update services: known as micro blogging services, status-update
services such as Twitter which allow people to share short updates about
themselves and to see updates about others.
• Media-sharing sites: These sites allow users to post videos or
photographs. Popular examples include YouTube and Flickr.

13. Egypt Facebook Statistics
• Currently, there are 13010580 Facebook users in the Egypt, which makes
it #20 in the ranking of all Facebook statistics by Country.
• Facebook penetration in Egypt is 16.17% compared to the country's
population and 59.98% in relation to number of Internet users. The total
number of FB users in Egypt is reaching 13010580 and grew by more than
1570340 in the last 6 months.

17. Egypt Twitter Statistics
• The Top Twitter Gainer is Mohamed ElBaradei and the Top
Growing profile is On the other hand, the Top
Losing profile is Tamer Hosny.
• The Top Twitter Gainer is and the Top
Growing profile is On the other hand, the
Top Losing profile is Nike Football Egypt

19. Egypt LinkedIn Statistics
Total LinkedIn Users: 784115
Penetration of population: 0.97%
Position in the list: 25
Penetration of online population: 3.61%

21. What is Google +
What is a Google+ page?
A Google+ page is a profile you can create on this social network for example, for your
business.
What is Google+ monitoring?
Google+ monitoring (social networking research) offers surveillance research to public
What is the process of Google+ monitoring?
Google+ monitoring is used for analysis of your Google+ pages as well as pages of your
competition

22. Egypt Google + Statistics
• Top Google Plus Gainer is Amr Diab. The page with the most ‘Followers’ is
Amr Diab
• Top Google Plus Page is Vodafone Egypt with a total number of followers
337139

23. Personal Branding on Social
Media

24. Social Media
(Marketing, Management, &
Monitoring)

25. Social Media and Social Networking
Social media :
• is a way to transmit, or share information with a broad audience. Everyone
has the opportunity to create and distribute. All you really need is an
internet connection and you're off to the races.
• is more akin to a communication channel. It's a format that delivers a
message. Like television, radio or newspaper, social media isn't a location
that you visit. Social media is simply a system that disseminates
information ‘to' others.
social networking :
• is an act of engagement. Groups of people with common interests, or like-
minds, associate together on social networking sites and build
relationships through community.
• communication is two-way. Depending on the topic, subject matter or
atmosphere, people congregate to join others with similar experiences
and backgrounds. Conversations are at the core of social networking and
through them relationships are developed.

26. Social Media
(Marketing, Management, & Monitoring)
Engagement
Social Media Social Media
Marketing Management
Listening
Analytics
Social Media
Monitoring

27. Social Media
(Marketing, Management, & Monitoring)
Social Media Marketing:
• It is directly linked to increasing purchase intent and ultimately
sales.
• All the activities such as creating content, contests, promotions to
get more website traffic. It is all the interactions with the online
audience to increase engagement.
Social Media Management:
• It is mainly linked to the tools used to monitor the brand health of
an entity, be it commercial or governmental.
• The SMM can also be described as a combination of different
services and incorporates the strategy, the marketing, social care.
• It is the management of the social activities from setting the social
guidelines, social media policy to the monitoring and the use of
social media apps to generate sales leads.

28. Social Media
(Marketing, Management, & Monitoring)
Social Media Monitoring:
• Is the process of identifying and assessing what is being
said about a company, individual, product or brand on
the Internet.
• Is the systematic observation and analysis of social
media contributions and dialogues in discussion
forums, web logs, micro-blogging and social
communities, such as Facebook or Twitter. It serves to
gain a quick overview or insight into topics and
opinions in the social web.