How to justify and use social media for business

1. Connecting the Pieces of Social Media Mike Lazarus – GL Computing

2. The Business Need for usingSocial Media Power of Information in users’ control Get their information from others on on-line forums rather than vendor sites Need to meet users where they look rather than hope they will come to you The Millennial Generation (b1982-2002) Becoming a significant market segment Driving the need for marketing to change Protecting your Brand Reputation Searching and responding Protecting and Enhance the Brand

3. The aims and benefits ofSocial Media for business It is NOT about sales It is NOT about conventional marketing It IS about building relationships Conversation not Presentation Engaging and Informative content The New ROI: Return on Involvement Enhance PR and press releases SEO – Search Engine Optimisation

4. Web 2.0 and Social Media What is Web 2.0 What are some types of Social Media Blogs Community Sites Social Networks MySpace Facebook LinkedIN Community Forums and Discussion Groups Micro blogs Twitter Facebook/LinkedIN status Other Casting, Collaboration, Reviews

5. The Risks Marketing messages not cleared by senior managers or PR Cultural Objections Legal concerns Confidential or NDA material Staff posts about competition Public complaints Undetermined metrics for success How much staff time is constructive? IT costs?

6. Community Sites and forums Web and RSS Vs NNTP Peer based and staff content Support and idea sharing Relatively controllable Requires getting users to the site

7. Blogs Needs Regular updates and review of, response to comments Content needs to be informative and useful to current and potential users NOT conventional marketing More details improve SEO for blog AND corporate site with links RSS feeds Validating Publicising

8. Social NetworksMySpace and Facebook MySpace Typically a younger market Less important with respect to the market of this presentation Facebook Social/friendly content Status and comments Blog Network to promote Blog Product Page

9. Social NetworksLinkedIN LinkedIN More business-like Status and comments Adding Blogs/Twitter/etc to Profiles BlogLink Company Buzz Utilisation of LinkedIN Groups Questions Area SlideShare

10. Micro Blogs Short message (typically <140 chars) Include URL to Blog or web (shorten) Most common: Social Network Status Updates (FB/LI) Twitter Engage and discuss Facebook Comment Twitter Reply @ Twitter Direct D Twitter ReTweetRT Twitter Hashtags # Search

11. Tools and applications Twitter on desktop TweetDeck Twhirl Seesmic TwitterFox Twitter Web Tools Widgets TwitterFeed HootSuite Ping.fm TwitterAnalyzer.com

12. Corporate Tools TweetFunnel CoTweet

13. Mobile Tools Blackberry TwitterBerry Twitter FaceBook SocialScope (Twitter and Facebook) iPhone PocketTweets Facebook TwitterFon Windows Mobile

14. GL Computing on the web GL Computing main site GL Computing Blog Facebook Blog LinkedIN ACT! Fanatics Group Mike Lazarus on LinkedIN GL Computing Twitter