This GIA White Paper presents a pragmatic approach to setting up an intelligence function from the ground up. Following best practices, the set-up process may only take months as has been demonstrated in the Outotec case example. On the other hand, bringing the intelligence function to world class levels calls for efforts especially around ‘decision-point intelligence’ and ‘intelligence co-creation’, both areas that typically require years of methodical development work. This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP

1. How to Develop a World Class
Market Intelligence Function
January 21, 2010
www.globalintelligence.com

2. Contents
This document contains excerpts from GIA’s “How to Develop a
World Class Market Intelligence Function” White Paper.
For the entire free white paper, please visit
www.globalintelligence.com to get the full contents on:
• Why Implement a MI Program? Available in complete white paper
• How to Implement a MI Program? In this slide show
• Case Outotec: Setting up an intelligence function Available in complete white paper
• How to Develop a World Class MI System Available in complete white paper
• Conclusions Available in complete white paper
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3. How to Implement a Market
Intelligence Program?
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4. Key Success Factors in Developing a World-
Class Market Intelligence System
1. Develop the Intelligence 5. Design and produce concrete
System in a systematic way Market Intelligence
and continue to improve it Deliverables
2. Start from small and redefine 6. Adopt a specialized Market
the Scope along the Intelligence Tool, which
development curve enables global sharing of MI
3. Design and implement Market 7. Create an intelligence Culture
Intelligence Processes that in your organization
are integrated with decision
making, i.e. Decision Point
Intelligence
4. Build a result-driven
Organization with optimized
resourcing
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5. 1. Getting started with intelligence
development: The GIA Arrow Model
Setting up an intelligence function calls for parallel efforts in six areas: Defining
the intelligence scope, process, organization, tools, deliverables, and culture.
A well-designed intelligence process integrates relevant content, appropriate
IT tools, and a human network into a smooth operation that decision-makers
can leverage for sustainable competitive success.
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6. 2. Start small and redefine the Scope along the
way
• Start with a limited scope and
expand the scope once you have
more resources
• When your market monitoring
covers the relevant parts of your
business environment, start
putting emphasis on going deeper
into the topics
• Once you cover the relevant parts
in your current business
environment in detail, shift focus
to the future
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7. 3. Design and implement MI Processes that are
integrated with decision making
• First, formulate an MI strategy and
implementation plan based on
analyzed needs of your company,
existing MI activities and on best
practices learned from other
companies
• Second, establish continuous
Market Monitoring to serve as the
foundation for all Market
Intelligence operations
• Third, identify decision making
points in your organization’s key
processes and integrate your MI
operations accordingly
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8. 4. Build a result-driven Organization with
optimized resourcing
• Centralize the management of
activities and resources
• Outsource non-core activities
to an external partner
• Make sure that the final
analysis and interpretation of
Market Intelligence will be
done close to decision making
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9. 5. Design and produce concrete Market
Intelligence Deliverables
• Ensure that you start delivering
valuable content to end-users
from the very beginning
• Start with setting up selected
Market Monitoring deliverables
that increase the business
environment awareness of your
organization
• Design and implement Market
Intelligencedeliverables that are
integrated with key processes
and specific decision point
therein
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10. 6. Adopt a specialized Market Intelligence
Tool, which enables global sharing of MI
• Do not reinvent the wheel by
designing and implementing a
custom MI-tool that is intended to
meet 100% of your wishes
• Instead, adopt a specialized MI
software, which is pre-built to
support Market Intelligence
processes and will meet 95% of
your requirements
• Automate routines with the tool
and engage end-users to the
system with e-mail alerts and
collaboration features
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11. 7. Create an intelligence Culture in your
organization
• Start the internal marketing of
Market Intelligence from the
very beginning
• Find the people who believe
in MI and start building the MI
Network around these people
• Make sure that CEO and top
management share the MI
culture in the organization
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12. Thank You for Your
Attention
These slides are excerpts from Contact Us
the GIA White Paper: “How to
Develop a World Class Market For additional information about the
Intelligence Function”. Global Intelligence Alliance and our
services, please send email to
info@globalintelligence.com or log on
Download the entire White Paper to the GIA website for the contact
information of the GIA company
for Free nearest to you.
The report has been published under the
GIA White Paper series and is available
for free download at
www.globalintelligence.com.
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13. About GIA
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14. GIA is a strategic market Intelligence
and advisory group
Global Intelligence Alliance (GIA) was formed in 1995
when a team of market intelligence specialists,
management consultants, industry analysts and
technology experts came together to build a powerful
suite of customized solutions ranging from outsourced
market monitoring services and software, to strategic
analysis and advisory.
Today, we are the preferred partner for organizations
seeking to understand, compete and grow in
international markets. Our industry expertise and
coverage of over 100 countries enables our customers
to make better informed decisions worldwide.
www.globalintelligence.com
GIA Industry White Paper 2 / 2010: Native or Web Application? How best to deliver content and services to your audiences over the mobile phone

15. Access local knowledge in over
100 countries
GIA Group has 12 offices on 4 continents.
Together with affiliated GIA Member
companies, certified GIA Research Partners
and consultants, GIA provides access to
local knowledge in over 100 countries.
All GIA Network companies adhere to GIA’s
Research and Analysis Quality System as
well as the SCIP Code of Ethics.
www.globalintelligence.com - page 15

16. We understand your business
With a track record of supporting thousands of clients Industry Practices
around the world, we bring you practical expertise in your Automotive
Chemicals
markets, as well as knowledge from our practices covering Construction & Property Development
11 industries and all the key business functions. Consumer & Retail
Energy, Resources & Environment
Financial Services
Private Equity
Logistics & Transportation
Manufacturing & Industrial
Pharmaceuticals & Healthcare
Telecommunication, Technology & Media
Functional Practices
World Class Market Intelligence
MI for Strategic Planning
MI for Marketing & Sales
MI for Product & Innovation Management
MI for Supply Chain Management
M&A and Partnering
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17. International Global Intelligence Alliance Group info@globalintelligence.com
Baltic Region Gateway Baltic baltics@globalintelligence.com
Belgium Global Intelligence Alliance Belgium belgium@globalintelligence.com
Brazil Global Intelligence Alliance Latin America brazil@globalintelligence.com
Canada Global Intelligence Alliance Canada canada@globalintelligence.com
Central & Eastern Europe EasyLink Business Services cee@globalintelligence.com
China Global Intelligence Alliance China china@globalintelligence.com
Finland Global Intelligence Alliance Finland finland@globalintelligence.com
France RV Conseil france@globalintelligence.com
Germany Global Intelligence Alliance Germany germany@globalintelligence.com
Hong Kong Global Intelligence Alliance Hong Kong hongkong@globalintelligence.com
India Global Intelligence Alliance India india@globalintelligence.com
Japan McRBC japan@globalintelligence.com
Netherlands Global Intelligence Alliance Netherlands netherlands@globalintelligence.com
Russia ALT R&C. russia@globalintelligence.com
Singapore Global Intelligence Alliance Singapore singapore@globalintelligence.com
South Africa Butterfly Effect Intelligence southafrica@globalintelligence.com
Tunisia Tunisie RV Conseil tunisia@globalintelligence.com
UK Global Intelligence Alliance UK uk@globalintelligence.com
United Arab Emirates GCC Consulting uae@globalintelligence.com
USA East Coast Global Intelligence Alliance USA East Coast usaeast@globalintelligence.com
USA West Coast I.S.I.S. – Integrated Strategic Information Services, Inc. usawest@globalintelligence.com
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