M-Brain is a global information, technology and consulting services company. We help our clients to navigate the turbulent and ever expanding business environment. We offer crucial external business information, and advise on its efficient management and utilisation. We turn information into actionable insights for daily decision-making and strategic planning. We call it Informed Leadership. We do this through our service offerings: 1. M-Monitoring - Services that help international companies stay aware of developments in their media and competitive environment 2. M-Intelligence - Research and data that help companies understand what market developments mean for them 3. M-Advisory - Strategic advice to help companies decide on their optimal business strategies for success

1. Informed Leadership
M-Brain Overview

2. M-Brain is a leading global provider of
world-class external business and market
intelligence
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About M-Brain
• Founded 1998
• 450 professionals
• Headquarters in Finland
• Offices in Brazil, Canada,
China, France, Germany,
Malaysia, Russia, Singapore,
Sweden, UK and USA

3. Our Mission
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M-Brain is a global information, technology
and consulting services company.
We help our clients navigate the turbulent and
ever expanding business environment. We
offer them crucial external business
information, and advise in its efficient
management and utilization.
We turn information into actionable insights
for daily decision making and strategic
planning.
We call it Informed Leadership.

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Managing with information has become critical in strategic planning
and creating value for a company. At M-Brain we want to be
• globally renowned for improving
our clients’ performance
• the preferred global partner for
organizations striving to succeed
in a world ruled by information
Our Vision

5. We Need More Relevant Information
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TODAY THE FUTURE
AMOUNTOFDATA
Volume velocity,
variety veracity
Relevant information
Information overload

6. Five Main Challenges
1. Data overload
2. Closed-loop
3. Stuck-in-the-past
4. Data-in-silos
5. Too much information,
not enough knowledge
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A gap between raw data and
analyzed information: Every year
stored data grows by 28 %, and
data analysis only by 5,7 %.
Source: Blueocean
Challenge 1:
Data overload
1995 20252005
Data
Analyst
Shortage

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Only 8 % of decisions are based
on relevant external data,
because it is not available in the
company!
Source: Blueocean
Challenge 2:
Closed loop
Competitors, Customers,
Market developments, Growth
opportunities, Potential risks
Financial reporting, Sales reporting
Employee satisfaction, R&D progress reports
8% external
92% internal

9. 58% historical information
Internal reports tell you what has
worked and what has not worked
but they do not tell you what you
should do right now, least of all
what you should do tomorrow.
Source: Guts & Gigabytes Report. PWC 2014
Challenge 3:
Stuck in the past

10. Information, experience,
knowledge, everything in a
modern company tends to be in
silos – hard to access,
hard to even know what
already exists.
Challenge 4:
Information in silos

11. 58% of organizations struggle to
make sense of all the information
they have.
Source: Global Market Intelligence Survey 2013
Challenge 5:
Too much information,
not enough knowledge

12. How can we at
M-Brain help you?

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We offer relevant, timely external intelligence that helps make the right
decisions, efficiently. We call it Informed Leadership.
We help you to…
…stay aware of all
developments in your
business environment
…understand what
these developments
mean for you
…decide on your
optimal strategy for
success

14. STAY AWARE OF DEVELOPMENTS
IN YOUR BUSINESS ENVIRONMENT

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• Our sources cover 3 million social media
platforms, 100 000 news outlets in 71
languages in 236 regions
• We perform 21 billion automated relevance
judgments of material per day, out of which
we automatically judge 150 000 hits to be
relevant. Our Content production then
reduces this to 10 000 information units
delivered to our 2000+ clients daily.
Our customers mainly use these reports for
monitoring:
• Competitors
• Customers
• Market developments/disruptions
• Their own publicity
• Legal & regulatory issues
As a service

16. If you need access to our information
sources and want to do the work yourself,
use our online monitoring & engagement
tool M-Adaptive.
Module-based solution:
• Monitor
• Analyze
• React
• Engage
As a software

17. MAKE SENSE OF MARKET DEVELOPMENTS
AND WHAT THEY MEAN TO YOU

18. As a service
• Awareness of what’s happening in the business environment is not always
enough. Organisations need to understand what the events and changes
mean for them, and share this insight with the right people.
• M-Brain helps you create this understanding with continuous research and
content production services delivered through our intelligence tool Intelligence
Plaza
• Our 400+ professionals ensure you will get a customised service that is like an
extension of your own team and resources
• Our clients receive e.g.
– Analytical executive reports
– On-demand briefings
– Regular market data & report updates
– The Intelligence Plaza tool for sharing the insights within their organisation
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19. As a service
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Global sources
Dedicated
analyst team
Dashboard
Alerts and
mobile access

20. As a software
When you have the capability to build understanding and awareness, but lack the
tools to make this accessible and deliver it to the relevant decision makers within your
organisation, M-Brain’s Intelligence Plaza is the right solution for you. – Combine our
content with your internal data!
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21. DECIDE ON THE OPTIMAL
STRATEGY FOR SUCCESS

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When you want to compete more effectively, identify new opportunities and grow into
new markets, our services provide clear market insights and strategy
recommendations.
Strategic Analysis & Advisory
Cross-industry
knowledge
Primary research
Secondary data
Operational
experience
Common sense
Client input
STRATEGIC
INSIGHTS
AND
ANALYSIS

23. Our typical projects range from creating market understanding to identifying new
opportunities.
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Strategic Analysis & Advisory
• Competitive landscape
analysis
• Customer intelligence
• Market attractiveness
analysis
• Competitor deep dive
• Market sizing &
forecasting
• Scenario analysis
• M&A screening &
evaluation
• New market entry
strategy
• Strategic partner
identification
UNDERSTAND YOUR
MARKETS
COMPETE MORE
EFFECTIVELY
GROW INTO NEW
OPPORTUNITIES

24. When you want to enhance your intelligence activities to world class standards, M-
Brain’s suite of Best Practices help you move forward. Proven methodologies, unique
benchmarking databases, an internationally recognized framework based on six key
success factors.
Benchmarking Assessment
Training
Consulting
GIA Conferences
Open Courses
Intelligence Best
Practices Online
Set Up Workshop
Planning Project
Set up support
Benchmarking Circle
Intelligence Best Practices
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INTELLIGENCE
SET UP CONSULTING
INTELLIGENCE
DEVELOPMENT
EXCHANGE OF
INTELLIGENCE
BEST PRACTICES

25. Our experience
spans across industries