A compendium of much of the press coverage that was generated from a media event co-managed by Ariens Corporation and G-Force Consulting Inc. To quote a Senior Marketing Communications Manager "It was the best launch we've ever had."

1. FIRST DRIVE
BY DERREK SIGLER // PHOTOGRAPHY BY RICK SOSEBEE
ATLASJSV
GRAVELY
TheblendedDNAoftheGravelyAtlasJSV
UTVOFFROADMAG.COM62

2. GRAVELY ATLAS JSV
Many people are familiar with the Ariens Corporation. It has been a
family owned business in Brillion, Wisconsin since 1933 that started
out manufacturing agricultural equipment. In 1982, they acquired the
Gravely Corporation, a major manufacturer of lawn care equipment.
Today, under both brands, the company is a leading manufacturer of
power equipment, making snow blowers, lawn mowers and more.
With a reputation for making solid equipment and a very strong
international dealer network, Ariens was very attractive to other
companies for partnership opportunities. In particular, another
Midwest company, Polaris, was very interested in partnering with
Ariens. In short, after a great deal of planning and development, the
end result is the Gravely Atlas JSV – A workhorse utility UTV that is a
combination of DNA from both companies.
WHAT’S A JSV?
JSV stands for Job Site Vehicle, and that should tell you something
about the target market for this machine. During the introduction,
the development team kept referring to landscapers, construction
crews, farmers and land managers as potential buyers for the JSV. Now
I know what you’re thinking- doesn’t Polaris already have a machine
for this market? Well, yes, and no. Polaris does have the Brutus line of
utility machines. What they don’t have is the foothold of the massive
dealer network in these markets that Ariens/Gravely does. It also
makes sense to partner with an established company to spread out
the development costs.
So, does this mean that the Atlas JSV is simply a rebranded
Brutus? No, it isn’t. Ariens/Gravely developed the machine using some
of the technology of the Brutus and other Polaris machines. There are
some other elements that are completely Gravely.
The MX-18 Jobbox bed is has an all-steel construction and
has a 1,250lb. capacity, as well as a 1,900 lb. payload capability. The
Gravely-designed bed has 18 cubic feet of cargo space that will hold a
fully-loaded pallet. Making dumping the box easier is an electric deck
lift that comes standard. The control for the dump box is conveniently
placed on the dash.
The dash and steering wheel are other Gravely-designed
elements. Both were designed to enhance productivity on the job
site. The steering wheel is oversized and actually reminded me of
the steering wheels on my grandfather’s old tractors that we used all
the time while growing up on the family farm. The oversized wheel
helped a little when driving the non-EPS equipped versions of the
JSV. EPS is not a standard option when buying the machine, but after
driving it, I would strongly suggest you opt for EPS.
Another very noticeable feature that is distinct to the Atlas is the
front bumper and grill. The massive front bumper just scream rugged
and everyone remarked at how good it looks. Made from heavy-
duty steel and made winch-ready, the bumper is as functional as it is
stylish.
All of the Atlas JSV components that are distinct to the vehicle
are built by Gravely and then shipped to a Polaris factory for final
assembly.
ABOUT THAT POLARIS DNA
The basic frame and suspension components are from Polaris. The
front suspension is right off the Ranger line, with spring rates set to
match the weight of the various JSV models. The rear suspension
was borrowed from the Brutus line and uses the same multi-link, coil
over De-Dion Suspension with 6-inches of travel. The De-Dion system
reduces sag when the cargo area is fully loaded. It also maintains
ground clearance and suspension travel even when the machine is at
maximum 2,000lbs. towing capacity.
There are four basic variations of the Atlas JSV. The machine
features either a Polaris ProStar 570 DOHC engine, or a Kohler 1028cc
diesel engine. The 570 produces 40 horsepower from a single-cylinder
engine that is pretty common in Polaris machinery right now. The
diesel pumps out 24 horsepower and loads of torque.
Both engines are available in a 3-seat or a 6-seat configuration.
The 3 seat variations weigh 1,575 lbs. for the 570 version and 1,675
for the Kohler. Add the second row of seating and the weight goes
to 1,800 lbs. for the 570 and 1,900 for the diesel. Both engines bring
power to the wheels via a dual range CVT transmission.
Also from Polaris comes the On-Demand AWD system that
Polaris is known for. The transmission also features the VersaTrac Turf
Mode, which unlocks the rear differential. This again aims right at the
target market for the Atlas JSV.
Top speed for the Atlas JSV is limited to 35mph. Bringing the
machine to a stop are four wheel hydraulic disk brakes. A 10-gallon
fuel tank supplies the go-juice for long days on the job. Most Polaris
Lock & Ride accessories fit the Atlas JSV, and Ariens is currently
designing additional attachments that are distinctly designed for the
machine.
DRIVING THE JSV
We got to spend a little time behind the wheel during an introduction
near the Brillion, Wisconsin headquarters. While we didn’t have a“job
site”to run around, but the fields set up as a test area worked for first
impressions.
As stated earlier, the Atlas JSV doesn’t come standard with
UTV OFF-ROAD MAGAZINE 63

3. FIRST DRIVE 2015 KYMCO UXV 450i LE 4X4
electronic power steering. If you’re in the market for one, especially
the diesel version, opt for the EPS add on. The extra weight of the
diesel engine can make the machine a workout if you have to drive
it much. For basic use around the job site, it may not be much of an
issue, though.
Some of the steering issues come from the tire choice. The Atlas
JSV is outfitted with Carlisle All-Trail tires, an All-Trail I for the front
and an All-Trail II for the rear. The front and rear are both a 25-inch
tire and the tread pattern is best described as an aggressive turf tire.
This means it will get decent traction, but was designed to not tear
up lawns and landscaping. What it isn’t designed for, however, is good
steering manners.
Under load, with the bed loaded to full cargo capacity, the
driving characteristics are unchanged, which came as a pleasant
surprise. The suspension and cargo box do just as advertised and
if you didn’t know the bed was weighed down, you can’t tell when
driving it.
One other thing to keep in mind, however - the bed does stick
a little further back than a standard Brutus/Ranger dump box. This
can affect the ability to tow if your trailer has a short tongue. A hitch
extender is a cheap cure if you’re working with various trailers.
SO, DO YOU WANT ONE?
If you’re business is in landscaping, construction, agriculture, land
management, or some other occupation where a vehicle like this
would be a great addition, then you probably should take a look at
the Gravely Atlas JSV. It’s rugged and purpose-built for work. Another
factor that can make this an attractive option for the market is the
Ariens/Gravely dealer network, which is world-wide and massive. With
the machine and the companies backing it, the folks at Ariens were
very proud of what they are coming to market with, and they have a
right to be.
GRAVELY ATLAS JSV SPECIFICATIONS
ENGINE: Polaris / Kohler 570 cc Single cylinder, DOHC Gas /
3-Cylinder Diesel
Fuel system: Gas / Diesel EFI / Indirect Injection
Starting system Electric
DRIVETRAIN: Drive system On-Demand True 2WD/4WD/ VersaTrac
Turf Mode
Transmission CVT
SUSPENSION (TYPE): Front IFS Dual A-arm, adjustable pre-load
Rear De Dion, adjustable pre-load
TIRES: Front 25x10 Carlisle All Trail I
Rear 25x11 Carlisle All Trail II
BRAKES: Front / Rear Dual hydraulic disc / Hydraulic Disc
DIMENSIONS: Wheelbase 72 in.
Ground clearance 10 in.
Length x width x height 128x64x73.5 in.
Fuel capacity 10 gal.
LOAD CAPACITY: Towing capacity 2000 lb.
Cargo Bed and Dimensions 1,250 lb, 48.2”x57”x11.4”= 18 cu ft
Bed Lift Standard, Electric
Hitch Front: Accessory, 2”Receiver; Rear:
Standard, 2”Receiver
Instrumentation Speedometer, tachometer, fuel gauge,
hour meter, odometer & trip meter, gear
indication, glow plug indicator light*
& engine oil pressure* (*diesel models
only), seat belt reminder light, battery
voltage charge system, engine/coolant
temp, 2 in-dash 12V power outlets
Warranty 1 Year Limited Commercial Warranty
MSRP Starting at $12,999
Website www.gravely.com/en-us/utv
UTVOFFROADMAG.COM64

4. 2 | www.atvillustrated.com
NEW MODEL REVIEW
Gravely has been making
professional outdoor power
equipment for a century.
Now they have four new
Side x Sides to offer as well.

5. By Wayne Davis
A
nyone who spends time perched on top of or pushing a mower around
the yard knows the Ariens name as one of the premier makers of lawn
and garden equipment for homeowners. Ariens doesn’t just limit their
reach to residential customers, though. Through their heavy duty Gravely
brand, landscape professionals and turf managers have been tackling about
any tough job using professional grade, reliable Gravely equipment they can
count on all day, every day. In fact, the Gravely brand has been in the field
for nearly 100 years and as the company prepares to celebrate its 100th an-
niversary in 2016, they’re introducing an all-new lineup.
ATV Illustrated | Volume 13 Number 5 | 3
The heavy duty, metal dump box on the back of the
Gravely Atlas JSV is perfect for this type of project.

6. INTRODUCING A JOB SITE
VEHICLE
In keeping with their hard working,
heavy duty line for professionals,
Gravely is calling their new
Side x Side models the Atlas
JSV for Job Site Vehicle, and
Atlas for the Greek God
who could carry the
weight of the world.
That’s a bold statement
to be sure, but to insure
the new JSV models
could handle hard
work, Gravely
tapped one of the in-
dustry giants to help
with the design and
manufacturing of the
new machine. Polaris
has a huge influence in
the recreational side of the
sport, and their expertise and advice would
be welcome with the new JSV as well.
At the heart of any hard-working ma-
chine is a solid chassis and with the
new Gravely JSV, that means a
steel tube structure with dual A-
arms at the front and a suspension
at the rear unlike anything else.
Rather than going with dual A-
arms at the rear, Gravely gave
the JSV what is called a de-Dion
rear suspension. Although it
sounds a bit like a 50’s boy
band, we guarantee it’s all mus-
cle. Unlike traditional A-arm in-
dependent rear suspension,
the de-Deion rear
suspension is
linked from side
to side, but the
load carrying ca-
pability is in-
creased. This
type of suspension
has been used for
years in the auto-
mobile market, pri-
marily for its
reduced unsprung
weight, easier shock
valving, and minimal
camber change
which helps keep
wheels firmly planted on the ground
and driving forward. Since the JSV isn’t
likely to be turning laps on any race course,
though, it was all about handling a heavy
load in this case. As the song says, it’s all
about the bass! To help dial in the ride,
both the front and rear shocks are preload
adjustable.
Inside the cab structure of the new JSV
models anyone familiar with the Polaris
Ranger lineup will feel right at home. That’s
a good thing. Polaris has turned ergonom-
ics and driver and passenger
comfort into an
art form and it’s
easy to see
their influence
here. On the
dash is a
handy shift
lever with for-
ward, neutral,
high, low, and
park gears. A
tilting steer-
ing wheel
adjusts for
4 | www.atvillustrated.com
GRAVELY ATLAS JSV

7. driver comfort, and directly in front of the
wheel is a digital instrument display. In the
center of the dash are switches for lights
and accessories, and two 12V accessory
outlets. Thankfully, there is plenty of stor-
age underneath the dash along with a cou-
ple cup holders, but Gravely added their
own touch by topping the dash with a cou-
ple more recessed areas for storing small
items, just like in your truck. Down below
the serrated floor board offers enough grip
to keep your feet in place even in muddy
boots, and since the JSV is designed for
three people in the front seat, there are
seatbelts for all.
Since everything about the JSV vehicles
was designed for hard work, they needed a
sturdy rear dump box up to the task as well.
Rather than a composite box, like most
recreational side by sides, the JSV gets a
formed and welded steel box with stiffening
ribs underneath and along the sides for
maximum load carrying capacity. At the
rear is a heavy-duty metal tailgate with two
metal pins to keep the tailgate closed. It’s a
very simple set up, but it is incredibly reli-
able and it works. It’s not always about get-
ting fancy, but more about getting finished.
One feature we really appreciate about the
rear dump box is that there are no wheel
wells intruding. That means it’s easy to
load a pallet with no obstructions. A 2 inch
receiver hitch down below also gives the
JSV the ability to pull a trailer, and disc
brakes at all wheels help you bring every-
thing to a quick stop.
Gravely gave all JSV models Carlisle’s
All-Trail tires. These tires feature a much
tighter lug pattern than typical off-road tires,
which makes for a smoother ride on hard-
packed surfaces, increased load carrying
capability and control from less sidewall
flex, and better puncture resistance. That
will be a comfort to construction site man-
agers or anyone operating the JSV on sites
littered with construction debris. The only
drawback is slightly less traction on muddy
surfaces. Steel wheels are used for maxi-
mum durability.
THE FOUR HORSEMEN
Landscapers, construction workers, utility
crews, and timber harvesters all have tough
jobs and plenty of tools specific to their pro-
fession. It would be a mistake to assume
that a “one-size-fits-all” vehicle would suit all
their needs. Gravely recognized this and
there are actually four unique Atlas JSV ve-
hicles to choose from. While they share
many of the same hard working features, it
is the engine and seating capacity options
that create the different models. Here is a
breakdown of the four different models:
Regardless of what you
have to haul, the Atlas JSV
can get the job done.
The de-Dion rear
suspension of the
Atlas JSV
ATV Illustrated | Volume 13 Number 5 | 5

8. ATLAS JSV 3000 – EFI
Polaris ProStar 570cc 40hp Liquid Cooled
EFI equipped GAS engine, seating for
three
ATLAS JSV-3000 – Diesel
Kohler 24HP / 1028CC liquid
cooled, indirect Injection
DIESEL engine, seating for
three
ATLAS JSV 6000 – EFI
Polaris ProStar 570cc 40hp
Liquid Cooled EFI
equipped GAS engine,
seating for six
ATLAS JSV-6000 – Diesel
Kohler 24HP / 1028CC liquid
cooled, indirect Injection DIESEL
engine, seating for six
We’ve always been extremely fond of the
Polaris ProStar 570 engine, and it has per-
formed incredibly well in the stock Polaris
units. It offers excellent power, it runs
smooth, and it has been extremely reliable.
We love it. In the JSV chassis, the ProStar
570 will be tuned more for pulling a heavy
load than climbing dune faces, and top
speed will be dialed back slightly in keeping
with its working class mandate. The Kohler
diesel engine offers fleet managers a nice
option and it definitely simplifies fueling.
Whenever you fuel up the dozer or bucket
truck, splash a little diesel in the JSV as well
and you’ll be good to go! In addition, the
enormous torque of the Diesel engine pro-
vides plenty of power to pull a trailer loaded
with everything from cinder blocks to irriga-
tion pipe, and
we expect the
reliability of
this motor to
be outstand-
ing. Both en-
gines are mated
to the same
CVT/Belt driven
transmission
which features
the Polaris engi-
neered On-De-
mand True
AWD/2WD/VersaTrac with
Turf Mode. Turf managers love this
feature to avoid damage to sensitive
areas, but when things get sticky, all you
need to do is flip the switch to engage all
four wheels and power out of trouble!
WISCONSIN TEST RIDE
The gently rolling terrain outside the
small town of Brillion, Wisconsin provided
an excellent place to spend an afternoon
with the ATLAS JSV. There were hills,
woods, a few rocks, and plenty of fields
pocked with farms in every direction. In
short, it was just like home! Gravely had a
small fleet of JSVs waiting for us, and as
usual we were anxious to try them all.
We hopped into the three seat, gas ver-
sion of the Atlas JSV and with a twist of the
key, the ProStar engine purred to life. After
6 | www.atvillustrated.com
GRAVELY ATLAS JSV
The six seat version of the Atlas JSV.
Notice the extreme duty bumper that
comes on all JSV models.
Don’t think the Atlas JSV is
meant only for work. It’s also
perfectly capable of recreation
on the weekends.

9. a couple minutes to warm up, we slipped
the gear shifter into High and we were off.
Our initial concern with the heavy duty de-
sign of the de-Dion rear suspension was
that it might offer a harsh ride. Often times
machines designed to haul a mountain of
gear, dirt, or anything else have a rough
ride when the vehicle is carrying less than a
full load or only a passenger or two. That
was definitely not the case with the Gravely
JSV. The suspension was soaking up
bumps, rocks, and logs with ease. We
were off to a good start, but the next part
surprised us even more.
We’ve always loved the ProStar 570 en-
gine, especially in the mid-sized chassis.
When Polaris slipped that same engine into
a full-sized chassis, though, the relationship
ended badly; for unknown reasons, it got
LOUD. However, with the Gravely JSV full-
sized chassis package, it was back to its
quiet self, purring along nicely at all RPM
ranges. We’re not sure how they did it, but
it works. It was possible to have a normal
conversation on the trails without feeling like
anyone needed to yell.
Part of the course wound through muddy
sections and it gave us a chance to try the
JSV in the mud, and with a flip of the switch
all four wheels were clawing for traction.
The Carlisle tires got us through, but you
could tell they are happier on hard-pack.
The only other feature we didn’t care for
was the extra turning effort required by the
too-wide front tires. A wider footprint defi-
nitely helps with flotation, but it also requires
more turning effort, and we would suggest
Gravely opt for a narrower version of this
tire on the front of future models. This was
something Honda also had to learn with
their first Big Red MUV.
We also had time aboard the Diesel ver-
sion of the JSV, and although the chassis
performs pretty much the same as the gas
version, we were highly impressed with the
Kohler Diesel engine. It feels like it has
enough torque to pull a full-sized log out of
the woods, but its best feature is its very
quiet and smooth ride. There was no no-
ticeable vibration from the Kohler engine,
and again it was quiet on the trail.
WORK READY
The Atlas JSV will fit in nicely with the
Gravely brand of power equipment. It’s
more than just another product line for their
dealers, however. All of the Atlas JSV ma-
chines are fully capable of handling all the
work you can send their way, and just like
any other good member of the crew, they’ll
be ready to go again the next morning.
ATV Illustrated | Volume 13 Number 5 | 7
GRAVELY ATLAS JSV Specifications
Polaris Engine: 570cc Single Cylinder, liquid cooled, DOHC Gas with EFI -
40hp
Kohler Engine: 1028cc Three Cylinder, liquid cooled, indirection injection
Diesel - 24hp
Transmission: Continuously Variable (CVT) with Sealed Belts, OnDemand
True AWD / 2WD / VersaTrac with Turf Mode
Steering: Rack & Pinion
Battery: 575 cca
Front Suspension: Dual A-Arms with adjustable preload shocks
Rear Suspension: de-Dion rear suspension with adjustable preload shocks
Brakes – F & R: Hydraulic Disc s
Tires – Front: 25 x 10 Carlisle All Trail I – 12 x 6 Steel Wheel
Tires – Rear: 25 x 11 Carlisle All Trail II – 12 x 8 Steel Wheel
Fuel Capacity: 10 Gallons
Towing: 2000 lbs
Cargo Bed Cap.: 1250 lbs
Electric Bed Lift: Standard
Top Speed: 35 mph
Instrumentation: Speedometer, tachometer, fuel gauge, hour meter, odometer
& trip meter, gear indication, glow plug indicator light & engine
oil pressure (diesel models only), seat belt reminder light, bat-
tery voltage charge system, engine/coolant temp, 2 in dash
12V power outlets
Color: Gravely Red
GRAVELYATLASJSVSpecs
Inside the cab area of the Atlas
The Polaris ProStar 570 engine of the
gas powered versions of the JSV.

10. HONDA PULLS
OUT THE STOPS
A LOOK AT THE IRS RUBICON
AND TRX420 DCT IRS EPS
THE NEW
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NORTH AMERICA’S BEST ATV MAGAZINE
www.atvworldmag.com
facebook.com/atvworldmagazineGRAVELY SxS: WORKING FOR A LIVING
DISPLAY UNTIL JULY 31, 2015
VOL 12 • NO 1 • 2015 • $ 5.95

11. 46 ✪ ATV WORLD MAGAZINE • VOLUME 12 • ISSUE 1 www.atvworldmag.com

12. The
utility UTV market has a new player in the
mix, and if work, work, and more work is on
your attribute list, the new Gravely Atlas Job
Site Vehicle (JSV) could very well end up on top. The new Atlas
JSV combines the proven performance and ride attributes of the
industry leading Polaris Ranger, with a concise dose of purpose-
built features designed by Gravely.
GRAVELY ENTERS THE
UTILITY SIDE-BY-SIDE
MARKET WITH A
WORK FIRST ATTITUDE
47ATV WORLD MAGAZINE • VOLUME 12 • ISSUE 1 ✪www.atvworldmag.com
WORKING
FORALIVING

13. 48 ✪ ATV WORLD MAGAZINE • VOLUME 12 • ISSUE 1 www.atvworldmag.com
Gravely, which has been under the Ariens' umbrella since the company was acquired in 1982,
is well-known within the lawn and tractor industry . With an extensive line of commercial based
mowers and accessories, the addition of Gravely was a perfect fit for Ariens, which is highly
regarded for its snow throwers, and is known as the “king of snow” within that industry . The
introduction of the Gravely Atlas JSV will bolster offerings to their extensive job site customers,
and just might lure in a few new ones as well.
The heart of the JSV is pure Polaris. A vailable in both a 1028cc, three cylinder Kohler diesel,
producing a torque heavy 24-horsepower, and the 570cc fuel injected Polaris four-stroke putting
out 40-horsepower. Both engine options come in both a standard three-passenger , bench seat
version called the JSV-3000, as well as a six-passenger crew named the JSV-6000.
Approximately 90% of the JSV, including frame, suspension, engine and drivetrain, all comes
from Polaris, but it’s the work specific details from Gravely that sets the JSV apart from other
utility targeted vehicles.
From the outset, one of the key differentiators of the JSV is found head-on, where an all steel,
wrap-around bumper and accompanying styled grill, gives the Atlas a tough as nails demeanor .
More than just looks, the burly bumper is designed to withstand more than a few bumps and
nudges. The bumper also incorporates a center cut-out to accommodate a winch of choice. More
of this same, all steel toughness can be found under the vehicle as well, where a full underbody
skid plate is fixed to the frame, in case you find the limits of the 10-inches of ground clearance.
WORKING FOR A LIVING
Another key difference found on the Atlas,
compared to its Polaris Ranger sibling is the
massive, all-steel workbox out back. The MX-18
Job Box is big; big enough in fact to comfortably
fit a standard wooden pallet inside (48.2-inches
deep x 57-inches wide). Steel from top to bottom,
including the sides, the box features four heavy-
duty tied-downs, a smooth tailgate for minimal
resistance when dumping materials, and a
standard electric cargo lift. The end result is a box
with an industry best, 1,250-pound capacity.
The final defining piece of the Atlas is the rear
suspension. Dubbed the De Dion rear suspension,
the design is unique to the Atlas, and combines
components of two different Polaris suspensions
into a stout, semi-independent design. While the
ride might not be as compliant as a fully-
independent design, in our opinion it does offer a
The new Gravely Atlas comes in two chassis
sizes with seating for three or six. Power is
available in 570 Polaris four-stroke, or
Kohler three-cylinder diesel offerings.
Gravely has a long and robust history as a lawn and tractor
manufacture, and we got a chance to learn more during our time
in Brillion by visiting the Ariens museum.

14. 49ATV WORLD MAGAZINE • VOLUME 12 • ISSUE 1 ✪www.atvworldmag.com
better ride than other work-specific vehicles. What’s more, the
De Dion suspension is designed to carry a big load, both in
the box and on the hitch. The combo platter design minimizes
sag, allowing the Atlas to retain much of its ground clearance,
even when fully loaded.
One look at the specifications of any of the four new
vehicles will tell you just how serious Gravely was in the
design of the Atlas when it came to getting work done. Any of
the four are capable of towing up to 2,000-pounds; yeah
that’s right, one big ton. Throw in the Polaris dual-range
transmission, on-demand all-wheel drive, and the extensive
offerings of custom fit and easy to install accessories
including integrated cabs, plows, storage racks, and
additional lighting, and you have a strong recipe for job-site
success.
Our time with the new Atlas JSV was limited to a short
afternoon of trails just outside Ariens’ hometown plant in
Powersports isn’t entirely new to Ariens. The company
had a brief run in the snowmobile market during the
sports heyday of the early 1970s.
While skeptical at first, after
sampling both Atlas models we
could see both being used for an
occasional hunting trip, work
around the cabin, or even a
Sunday afternoon trail ride.
The profiled tubes of the roll-frame are the same as found on
most Polaris models, allowing for quick and easy installation
of windshields, roof tops, and other cab accessories.
An all steel, oversized box is unique to the Atlas and features
enough room to accommodate a full-size, standard pallet rack.

15. 50 ✪ ATV WORLD MAGAZINE • VOLUME 12 • ISSUE 1 www.atvworldmag.com
Brillion, Wisconsin. Nevertheless, it was
enough to get a strong understanding of
the true capabilities of the JSV. As one
would expect, the vehicle is incredibly
stable, given the Polaris DNA and stout,
work focused suspension. Controls, cab,
ingress, and egress are classic Polaris, and
both the 570 four-stroke and three-
cylinder diesel were strong down-low and
relatively quiet. The all-steel rear box and
De Dion rear suspension did contribute to
a few unwanted rattles and squeaks, and
ride compliance over sharp edge objects
lacked the more plush attributes of a fully-
independent ride as one might expect.
With a top speed of 35-mph, the Atlas
can be more than a work only side-by-
side; think of it as a work first and
second…with the option to expand its
boundaries to an occasional hunting trip
or cabin weekend ranking third. This
added versatility could very well help
bolster sales at Gravely dealerships,
where traditional lawn and garden and
other potential job-site customers can
envision a new Atlas in their fleet,
beyond the work week.
Atlas JSV-3000 models start at
$12,999 and the Atlas JSV-6000 crew
models start at $14,799. For more
information visit www.GravelyAtlas.com
Perhaps the most unique feature of the Gravely Atlas is the De Dion rear
suspension, a combination of two different suspension designs in one. The
multi-link coil over rear is mated to a more traditional dual A-arm suspension
up front for great handling and huge payload and towing capacity.
Heavy-duty and work specific features can be found throughout the Atlas
including these simple, but effective and fool-proof rear gate latches.
An all-steel, wrap-around front bumper, unique orange
paint scheme, and stylized front grill, complete with a
large Gravely emblem, sets the Atlas apart from other
models, both in terms of style and function.
Inside the cab, you’ll find traditional Polaris
controls including a toggle for the standard
electric rear cargo box lift.
Additional storage can be found
undersea, where two large bins reside on
either side of the center mounted battery.

16. 2015 Gravely Atlas JSV Review
Story by Rick Sosebee Photo by Ariens Company Oct. 14, 2014 0
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Ariens partners with Polaris on this UTV for the jobsite
Working the Utility Side-by-Side you own can be a profitable venture if you choose the right
machine for the job. Moving people equals saving time along with getting heavy loads to certain
spots on the jobsite, which is key for that profitability to shine through. Ariens Company, located
in Brillion, Wis., has come up with a plan and machine it believes will get the most out of
everyday on the job. You might even enjoy a trip down the trail after the work is finished.
We haven’t talked much about Ariens Company on this site, but it is primarily a land
maintenance business with a host of brands that service needs like snow removal and commercial
mowing. One of those brands is Gravely, which produces a variety commercial outdoor power
equipment.

17. For model year 2015, Ariens has launched a brand new Side-by-Side in partnership with Polaris
– the Gravely Atlas JSV. This UTV is designed to give farmers, construction companies and the
labor-minded home or small rural farm owner a really solid platform for the job. We had a
chance to spend some time with Dan Ariens this past week, along with his team of scientists and
designers. This is a very deep corporation with many new markets being covered, but at least for
this trip our focus was on the UTV and its thrust into our industry.
COMPARISON: Read our review of the 2014 Polaris Ranger Crew 900 and Ranger 570
The 2015 Gravely Atlas JSV comes in several different forms. We spent most of our time with
the gas burning JSV3000. This machine will be very familiar to many, as it is powered by the
Polaris ProStar 570 engine. This mill has the same 40 hp, fuel injection and CVT transmission
driveline that come in Polaris’ 570 mid- and full-size vehicles. This was done in part because it is
obvious that Polaris has this engine system figured out very well and it saved the Ariens
company much time as well as engineering in bringing the product to market.
The gas-powered JSV3000 and JSV6000 borrow Polaris’ 40-horsepower ProStar 570 engine.
Also familiar is the chassis. Ariens tells us it had laid out its goals for the machine and Polaris
helped with the construction, but also noted that the framework on this JSV is indeed that of
Polaris. With a suspension that includes Independent front A-arms and the De-Deion rear
suspension, the Atlas JSV has a great base for the product. The front suspension gives its owners
10 inches of ground clearance to assist in avoiding jobsite debris as well as getting through other
obstacles around the property line.

18. The Atlas JSV is also available as a crew-sized vehicle, using the same 570 Pro-Star engine.
We’re sure the crew dress code gets some form of transmission recalibration for the extra
payload, although it was not discussed.
With room for six passengers, the JSV6000 is available with a gas or diesel-powered engine.
If you work on a farm or around equipment that is primarily diesel fueled, you will be happy to
know the JSV does come with the Kohler three-cylinder diesel engine as an option that is rated at
24 hp and indirect injected. This 1028cc mill puts the torque to the ground via the same
CVT/Belt driven transmission system as the gas burner. Both versions of this JSV will have
Trans setups that feature the Polaris engineered On-Demand True AWD/2WD/VersaTrac turf
mode gearboxes.
With a rugged exterior look, the Atlas JSV body style reflects tough and hard working yet
professional as well. This was a goal of the Ariens Company and it proved to be a great
direction. The front of our test vehicle had a full-faced push bumper bearing the Gravely name
and dual headlights on each side that work independently for low beam and together for high.
We noticed the protective roll structure was that of the Ranger line from Polaris and even
accepted many accessories (non-Polaris branded, of course) that would be available from the
original designers.

19. The Gravely Atlas JSV3000 strikes an aggressive pose.
Under the hood of our Atlas JSV we found general access to service related items, as well as
preformed mounts for things such as winch relays and associated windshield wiper function
parts. Not much storage here, but easy accessibility for the jobsite mechanic should anything
need attention.
COMPARISON: Read our review of the 2014 Kubota RTV X-Series
Inside the cab we found the seating to be contoured for each individual left or right side rider.
The middle (or third wheel rider) has to ride the inevitable hump. In our view, this is a machine
that can keep you comfortable throughout the work day. Seatbelts are three-point harness style.
The digital over analog gauge is taken right from the dash of the aforementioned Polaris Ranger
line and provides enough information to keep your mind working. Slipping the Atlas JSV into
H/L/N/R or park is simple with the dash-mounted shift lever and has a definite position for each
that can be felt when moving the lever. The passenger side glove box is sufficient for any smaller
items and under seat storage will hold the rest.

20. Inside the cockpit you’ll find contoured seats, dash-mounted shift lever, and roomy glove box.
We did not have a chance to load the JSV3000, but Ariens assures us the bed capacity is 1250
pounds with an overall payload rating of 1900 pounds. The bed dumps via an electric motor
actuated by a dash-mounted rocker switch. This will be a blessing to anyone carrying rock, sand
or any other non-packaged dumpable material.
Ride Impressions
After a brief tour of the manufacturing facility, one of several owned by Ariens, we headed out
to a local private hunting club to give the Gravely Atlas JSV a quick rundown. Triple J farm is a
place for those who love the outdoors and shooting sports. With clay shooting sports and
Pheasant or dove hunting available, it was my kind of location.

21. We found the Gravely Atlas JSV3000 to be a capable trail cruiser.
We made our way around the semi rolling hills of this property and over one section of buried
rocks. The rock garden showed us that the Atlas JSV is indeed an off-road capable machine and
has a suspension that is flexible for traversing off-camber terrain. It also proved the unit does
handle well without any cautionable characteristics.
COMPARISON: Read our review of the 2015 KYMCO UXV 500i G
Our trips through the fields gave us a chance to try out the 4WD as some sections had very
muddy bottoms and the JSV powered through, pitching mud biscuts into the air behind us. The
turf tamer-style tires did seem a bit wide to us on the front and possibly could use a pound more
of air to help the steering under slow conditions. The very wide flat surface of the front tire was
noticeable in the steering wheel.

22. You can haul up to 1250 pounds in the cargo bed.
We had just enough time to sit down in the JSV Diesel Crew and get a couple of photos before
jaunting off to the airport for our next adventure. This Kohler three-cylinder feels like it could
pull a house off its foundation even though it only officially denotes 24 horsepower. The familiar
rumble of the indirect injected engine just screams “work the hell out of me, please!” We hope
for more time in this new line of off-road-capable jobsite machines very soon and maybe we can
then test all of the claims just to be sure the brochure is correct. Wink wink.
Overall, the Gravely Atlas JSV has what it takes to be a great jobsite machine. It will carry a
huge payload and even six people in the Crew model, but to say it is not a UTV could be off base
just a tad. I think a weekend trip through the mountains of North Georgia or over some part of
the Hatfield-McCoy trail system would be a good time in this brute and I might even pull a tent
trailer along to stay in overnight.

23. You would be wise to get to your local Gravely dealer and ask about this new machine

24. Gravely Atlas Side-by-Side Has Features Land Managers Need
By: Jared Blohm | October 26, 2014
Polaris and Ariens
Partner to Create
an Intriguing New Option for Hunting Properties
By Jared Blohm
Most land managers rely on a variety of vehicles to oversee their hunting properties. They use a truck to
haul wood, seed, lime, fertilizer, deer feed and other heavy loads. A tractor is usually needed to
complete food plot work. And an ATV or UTV is used to transport hunters across the property.

25. As ATVs and UTVs evolve though, many land managers have begun using the machines in expanded
roles, whether it’s for hauling loads across the property or pulling a plow or other implement to work up
out-of-the-way food plots. But most of these units simply aren’t built for performing all of the heavy-
duty jobs a land manager faces.
The new Gravely Atlas JSV has the potential to push the boundaries of what a UTV can accomplish
though.
Built for Performance
When Polaris and Ariens teamed up to create the Atlas under Ariens’ Gravely brand, they designed the
UTV as a “Job Site Vehicle” for workers in labor-intensive fields such as construction, landscaping and
farming. But they quickly realized the performance capabilities of the side-by-side also catered to the
needs of land managers.
With a 1,900-pound payload and 2,000-pound towing capacity, the Atlas can literally haul a ton. The
UTV’s all-wheel drive, heavy-duty traction, De Dion rear suspension and abundant ground clearance
makes it a capable of delivering people or loads to remote areas, too.
The all-steel MX-18 JobBox can hold up to 1,250 pounds, and the extra-large 48-inch by 57-inch bed
easily holds a standard wooden pallet. The electric cargo bed lift comes standard on all Atlas models.
The Altas JSV-3000 fits three adults comfortably across one bench seat and the Atlas JSV-6000 crew
model fits six adults across two bench seats. Both models are available with a 1-cylinder, 570cc Polaris
DOHC gas engine or 3-cylinder, 1028cc Kohler Diesel engine. All engines provide a 10-gallon fuel capacity
and ground speed of 35 miles per hour.
Accessories include winches, snowplows, front receiver hitches, tool racks, chainsaw presses, gun
mounts, cargo boxes and more.

26. Ride in Style
We were able to test drive the Atlas recently and walked away impressed. Despite the heavy-duty
features, the UTV is a sharp-looking, smooth-riding, comfortable and roomy machine. We tested it in
various conditions, including rocky grasslands and muddy fields, and the rugged Atlas handled every
situation with ease.
We loaded one Atlas JobBox to its 1,250-pound capacity, and it barely seemed to slow the UTV down.
The electronic cargo bed lift was also a handy feature and performed well. High-beam and low-beam
light options would come in handy when working on hunting properties at night.
Although we were unable to test food plot implements, the Atlas specs lead us to believe it could
effectively pull the equipment necessary to be used for plot work.
Check out ShopDeerHunting.com for more ATV accessories, like the GameXtractor.
There are a number of accessories that would make the Atlas even more appealing to hunters. The
option to fully enclose the cab would be desirable, especially for Northern land managers, and the gun
mount would be useful in all climates. The HD Pro 4,500-pound winch is another accessory those taking
the machine off-road would likely consider.
Another option that will appeal to hunters will be offered soon, according to the Ariens team. The Atlas
only comes in red now, but they are working on a camouflage option that should be available within the
next year.

27. Pushing the Envelope
The Gravely Atlas JSV might not have been designed with hunters in mind, but we think land managers
should definitely take notice. With power and performance in all the right areas, this job site vehicle
could be the answer to your hunting property needs.
For more information, visit www.GravelyAtlas.com.
Discover proven strategies and tactics for the upcoming rut. Don’t miss out on the latest tips you’ll need
for a successful season.
Click here and subscribe to Deer & Deer Hunting magazine today!

28. First Ride: Gravely Atlas JSV
By:
Derrek Sigler Posted: 12/7/14
The Gravely Atlas JSV machines are a combination of Polaris Ranger DNA and Ariens power equipment
quality.

29. There are a lot of UTVs available these days and more keep popping up all the time. As the overall
number of vehicles on the market has increased, companies have begun to offer more specialized
machines. Polaris has the lion’s share of the market with a lot of models, and their Ranger UTV is a
dominant player in the utility/recreation arena. Polaris sought to bring their technology onto the
worksite, while at the same time increasing their dealer network. Enter the Ariens Corporation.
Ariens has been a family-owned business based in Brillion, Wisconsin since 1933. They got their start
manufacturing agricultural equipment, much like Polaris did. Today they are a leading manufacturer of
power equipment, making snow blowers, lawn mowers, and more. In 1982, they acquired the Gravely
Corporation, a major manufacturer of lawn care equipment. Polaris came to Ariens with the idea to
partner on a worksite-specific UTV. The end result is the Atlas JSV (Job Site Vehicle).
Mixed genetics
I’ll be the first to admit that I went into my introduction to the Atlas JSV with the mindset that it was a
rebranded Ranger. Let me clear up right now that I was very wrong. The driveline and frame are from
the Ranger UTV, with some very different features. The bodywork, controls, and function are distinctly
Gravely. The end result is a machine that is purpose built and pretty interesting.
The MX18 box is a work of art and something that will really help sell the unit.
There are four basic variations of the Atlas JSV. The machine either features a Polaris 570 Prostar engine,
or a Kohler 1028cc diesel engine. The 570 produces 40 horsepower from a single-cylinder engine that is
common in Polaris machinery right now. The Kohler mill pumps out 24 horsepower. Both engines are
available in a three-seat or a six-seat configuration. The three-seater 570 weighs 1,575 pounds version,
and the Kohler 1,675 pounds. Adding the second row of seating takes the 570 to 1,800 and 1,900 for the
diesel. Both machines have a 2,000-pound towing capacity rating.
Power steering is available as an optional accessory. After driving both variations and engines, I
recommend spending the few extra bucks for power steering. The added weight of the diesel especially
screams for power steering. Other options are available, too. Most of the Polaris Lock-and-Ride
accessories will fit the JSV and Gravely is working on some new stuff of their own.

30. The styling is all Gravely. Two things that immediately draw your attention are the front bumper, which
is about as beefy as you’ll find, and the dump box. Both are works of art. The front bumper and stylish
grill make the front of the Atlas look mean. The dump box is awesome. Constructed out of steel, the MX-
18 Jobbox bed has an astounding 1,250-pound capacity and 1,900-pound payload capability with 18
cubic feet of cargo space. It will hold a fully-loaded pallet. An electric deck lift comes standard, so you
can dump cargo with the touch of a button.
Of course, all of that cargo capacity doesn’t mean anything unless the vehicle can haul it, right? Out
front, the Atlas machines have Polaris Ranger suspensions with spring rates set for the job site. Out
back, there is the de Dion suspension system developed for the Polaris Brutus commercial vehicle. This
combination gives the Atlas a good ride quality with the cargo capacity needed to get the job done. The
de Dion system lets you fill up the box or tow a hefty load without sacrificing ground clearance.

31. The front bumper is beefy and stylish.. It screams tough, rugged, and durable. The construction backs
that up, too.
Markets, targets, and sales
So who is the target buyer for the Atlas JSV? The name “Job Site Vehicle” ought to tell you something.
This machine is geared for hard work, be it with construction, agriculture, or lawn care. Wherever there
is a job that needs a workhorse, you could see the Atlas there. Both machines are limited to 35 mph at
top speed, which is plenty fast for the type of environment they’ll be used in.
The secondary market is what interested me the most—land managers. For some of us hunters, our
ATVs and UTVs are used primarily for managing our lands for hunting. We’re using them to haul
supplies, put in food plots, and going on the hunt. For these tasks, the Atlas JSV would really shine. I
wouldn’t mind getting my hands on one for use around my farm.
Overall impressions
I liked the Atlas JSV, especially the six-person, 570 setup. The styling is very good and the features are
good, too. If it were mine, I’d swap out the Carlisle All-Trail tires for some proper knobbies, but for the
wide reach of the Atlas, those are decent tires for sure.
Polaris was smart to seek out Ariens. Ariens is an outstanding company with a great dealer network and
a solid reputation for building some of the best power equipment you can find. Adding the Atlas to that
network opens new doors for both companies. According to Ariens, reaction from the dealers has been
overwhelming. In fact, all of our test units that we rode on were already spoken for by the dealers.
The partnership opens up a lot of possibilities for future new machines and products for Ariens. A look
at what Polaris has offered in the Ranger line can let you see that there is a lot of potential there.
Combine that with what Ariens does best and the future looks pretty good for the Wisconsin company.
If you’ve looked at the Polaris Ranger and thought that it was close to what you needed for your tasks,
but want a heavier-duty version, you need to take a look at the Gravely Atlas JSV. It is a tough, purpose-
built machine, backed by a one-year warranty and two long-lived and well respected brands. Just make
sure you get the power steering!

32. Powersports Business > Features > Ariens unveils Gravely Atlas Job Site Vehicle
Ariens unveils Gravely Atlas Job Site Vehicle
November 17, 2014
Filed under Features, In this issue
Powersports dealers have opportunity to carry Polaris-partnered vehicle
By Liz Keener
Managing Editor
Ariens Company’s Atlas is so unique to the market that company employees rarely refer to it as a UTV or side-by-
side; instead they call it a JSV, meaning Job Site Vehicle.
The Gravely Atlas JSV-3000 and JSV-6000 crew cab are based off Polaris’ Ranger platform, but they’re built
specifically for contractors and other professionals who need a heavy-duty work vehicle. They’re positioned between
the consumer-facing Ranger 900 and the commercial-focused Brutus.
“What we identified is we saw an empty space. There was nobody claiming a space for a job site vehicle that was
developed strictly for the commercial contractor or for that job site. So we saw an opportunity there, and we saw there
was empty space in here that nobody was claiming,” Bill Engler, Ariens’ director of sales for Commercial Products,
told Powersports Business during a media unveil at the company’s Brillion, Wis., headquarters.
Polaris partnership
The partnership between Polaris and Ariens was announced in December 2013. The goal was for the two companies
to share information, technology and R&D investments to produce a work vehicle and to strengthen both companies’
dealer networks.

33. Ariens is an 81-year-old family-owned manufacturing and distributing company that produces consumer and
commercial lawn and garden equipment. Its Gravely brand, under which the Atlas is being brought to market, is a
commercial lawn and garden brand.
With the partnership, both companies leveraged their experience, and the knowledge of their potential customers to
create the Atlas JSV.
“We didn’t just sit in a room and figure this out. We went out and spent time in the marketplace and did focus groups
all around the country,” Engler explained. “We got together contractors, homeowners, hobby farmers, large estate
owners. We sat down in rooms all over the country with the different groups and asked them questions. We showed
them the competition, and we showed them images of what we were thinking of.”
The themes the focus groups came up with were: reliability, quality, durability, powerful, productive and investment.
The Polaris and Ariens teams added these concepts to a design storyboard and went to work.
The JSV
What both teams developed was the Atlas JSV, a vehicle designed first and foremost for work.
The most notable difference between the Atlas and other vehicles on the market is the MX-18 JobBox. At 57-by-48.2
inches, the JobBox accommodates a standard 48-by-40-inch wooden pallet with the tailgate closed. The all-steel box
also has a 1,250-pound capacity, four integrated tie-down points and an electric cargo bed lift standard.
The Atlas JSV also has a 1,900-pound payload and a 2,000-pound towing capacity. It features on-demand, true all-
wheel drive along with De Dion rear suspension, allowing the vehicle to provide heavy-duty traction and suspension
and maintain full ground clearance and a smooth ride even when carrying a full load.
Four models are available at the outset, with gas and diesel versions of both the JSV-3000, which seats three across
one bench seat, and the JSV-6000, which seats six across two benches. The gas models are powered by Polaris’
570cc DOHC engine, while the diesel versions feature a 1,028cc Kohler Diesel engine. All four models include have
10 gallons of fuel capacity, and each tops off at 35 mph. The JSV-3000 starts at $12,999, while the JSV-6000 starts
at $14,799.
The Atlas has a variety of accessories available, including cab enclosures, winches, plows, a front receiver hitch, a
tool rack and a cargo box. The vehicle also accommodates Polaris’ LOCK & RIDE accessories.
Every feature of the vehicle was designed to be “right sized,” a phrase Ariens uses throughout its company, from
manufacturing to product development.
“The right size vehicle means this isn’t an engine that’s too big or too small; we feel it’s the right size for the
application of a job site,” Engler said. “We feel that the box is the right size for the most efficient use at a job site. We
feel that the interior and the storage that we’ve given it, the dash that we designed, is the right quantity and the right

34. size for that professional contractor, so again, we tried to create a product where we don’t have too much of one thing
or too less; it’s just the right size to get the most productive, profitable job done for that contactor.”
The primary audience the vehicle was developed for includes landscape contractors, governments/municipalities,
educational institutions, farm management and entertainment complexes. The secondary audience Ariens is targeting
includes homeowners, large estate owners, famers, ranchers, hunters, outdoor enthusiasts, hobby famers and
prosumers.
“We’re making a really good quality job site-type vehicle, the JSV, and we know if we can get those in the
professionals’ hands — those professional contractors — that a large segment of the homeowners or hobby farmers
or hunters or recreational people will see that and will want to buy it,” Engler said.
Dealers wanted
Ariens first unveiled the Atlas to 250 North American dealers in late September. Of those, more than half booked the
JSV for their stores.
“Some of those are existing traditional lawn and garden dealers, all they’ve ever carried is zero-turn [lawn mowers],
snow throw,” said JW Washington, regional manager for the Western Region. “Some of those are powersports
dealers as well, so as we look at who would complement our Gravely dealer, obviously powersports dealers move
very nicely because they’re already familiar with the industry, and ag implement dealers because we’ve oriented this
unit toward production agriculture, the rural lifestyle owner.”
Ariens is giving first right of refusal of the Atlas to its current Gravely lawn and garden dealers, but it’s looking to fill
any holes with powersports dealers. Those holes could come in areas where the current Gravely dealer has chosen
not to carry the Atlas, or they could be in locations where a Gravely dealer does not already exist. In that case, the
Atlas dealer could also pick up the lawn and garden lines, if he or she chooses. Ariens’ lawn and garden dealer
contracts are separate from the Atlas contracts.
Powersports dealers were identified as ideal partners because they’re familiar with selling and servicing side-by-
sides, as well as selling accessories. Though Ariens has been looking to some Polaris dealers with the initial launch,
the company has also heard from dealers of other brands of side-by-sides, who are seeking a work-oriented vehicle.
“There has been a tremendous amount of interest,” Washington said. “When the press releases went out last year
about the partnership with us and Polaris working together on this unit, we had a lot of inbound calls to us with that.”
Though Ariens is looking at bringing on some powersports dealers who are already familiar with selling vehicles to
the commercial demographic, the company will also consider partnering with dealers who are looking to broaden their
customer base by entering the commercial market.
“We want to make sure it’s the right dealer, a dealer committed to customer service, a dealer committed to this
channel in terms of that work segment. We know homeowners will use it as well, but it’s a work unit first,” Washington
said.
So far, dealer reaction has been positive, as many reported being excited to carry this unit.
“I support the Western Region, Texas, and we have a ton of powersports dealers, and they were excited to see the
space that it fills. They feel that we provided a unit that will meet the needs of production agriculture, farm plots, … as
well as the landscaper and governmental entities,” Washington said. “So it was very well received, especially once I
think the differentiation of how it’s different than a Ranger, how it’s different than a Brutus, and its own unique
platform [is explained]. If you answer some of those questions, overall the excitement’s been really good.”