While Buhler Group of Switzerland has been present in China for three decades, is has just completed its sixth year in its relatively new manufacturing facilities in the industrial heartland for animal feed of Changzhou City in Jiangsu Province – a city nicknamed Dragon Town.

1. Digital Re-print -
September | October 2012
Fish - the feed focus from Dragon Town
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3. FEATURE
Fish
the feed focus from Dragon Town
GFMT talks to Buhler on our visit to VIV China 2012
W
hile Buhler Group of around 10 percent per year. and has to cope with quality issues such as
Switzerland has been present “China produced 180 million tonnes of sanitation.
in China for three decades, animal feed last year having passed the 100 Of course, Mr. Meng Said, moving to
is has just completed its sixth year in its million tonne mark in 2007-08.” aquaculture is also revealing less attractive
relatively new manufacturing facilities in He says poultry remains the major pro- profit in traditional land animal segment
the industrial heartland for animal feed tein source followed closely by pork. “But and more benefits at a growing stage of the
of Changzhou City in Jiangsu Province – the market is still growing in chicken,” he aquaculture segment.
a city nicknamed Dragon Town. adds. “If anything it is growing too fast,” he says.
An issue facing all Chinese consumers is It’s proving difficult for feed producers to
It employs more than 800 staff with a that of taste when it comes to chicken. keep up and as a result quality and sanitation
focus not just on manufacturing and sales, “Chicken may not be as delicious as plus other aspects of feed usage are not
but also R & D, quality control, servicing, before. People are becoming more wealthy being focused on as closely as they should
engineering design, installations and com- and they are looking for quality of life and be, he adds.
missioning. food safety over taste.”
The new manufacturing facility is working He told GFMT that China has not
for China and worldwide in the medium and escaped the issues of food safety and meat Watch the interview on your
top-end market. has attracted it’s fair share of criticism, yet is smart phone
Ninety percent of the business has a feed clean and of good quality. Simply download the Aurasma light
focus while 10 percent is on ports-to-storage However, the food-related safety issues app, and then subscribe to our
logistics, says Mr Robin Meng, head of are forcing people to look for alternative channel at
Buhler’s international business department. healthy sources of protein and they have http://auras.ma/s/1shRr
“Our main business is related to feed found it in fish, says Mr Meng. Point your phone at the image
here in Chanzhou. Logistics has only recently “As land animals are not so much avail- below and watch it come to life
become a focus in China and is no more able at the prices people can afford, they with the full interview
than two years old.” are looking to the water and the skies for
Buhler’s Chanzhou operation is six years alternatives. In past three years growth has
old and is growing rapidly, experiencing been focused on aquaculture.”
almost 30 percent per year. Mr Meng says aquaculture is growing at
“We are looking beyond domestic mar- around 30 percent per annual in fresh water
kets to a worldwide
market from China. Our
vision or mission is to
provide quality products
and the best solutions for
our customers. We want
sustainable development
and also find a way to
satisfy the customer and
help bring benefits to
them,” he told Grain and
Feed Milling Technology
magazine in Beijing
recently while attending
VIV China.
Market changes
Feed processing
in China continues to
grow, which it has been
doing for the past 30
years. Mr Meng believes
demand will continue its Mr Robin Meng, Buhler’s head of international business at its Buhler (Changzhou)
upward growth trend Machinery Co Ltd in Changzhou, Jiangsu Province
for the next 10 years, at
30 | September - october 2012 Grain &feed millinG technoloGy

5. Top: GFMT staff, Sophia Pang (left) and Tuti Tan (right) outside of VIV
China 2012
Bottom right: Mr Gorjan Nikolik of Rabobank International (right) with
the editor of our sister publication International Aquafeed, Professor
Simon Davies at the International China Summit in Beijing
For more stories from our trip to VIV take a look at
http://bit.ly/V5I1IE

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