At the 2010 Housewares show, Bissell wanted to allow attendees to “find their perfect match” by using an interactive touch screen presentation.

1. Case Study | Bissell
Houseware Interactives:
Find Your Perfect Match
Overview
At the 2010 Housewares show, Bissell wanted to allow attendees
to “find their perfect match” by using an interactive touch screen
presentation.
Objectives
• Create a compelling interactive presentation consistent with
Bissell’s current marketing campaign.
• Allow attendee to find the best Bissell cleaning product for his
or her home.
• Showcase customer video testimonials.
• Highlight key Bissell product offerings.
Solutions Results
• Produce a fully interactive and engaging presentation that asks • Bissell was able to engage their audience with
attendees key factors they look for when choosing a cleaning this simple but effective presentation allowing
product. attendees to “find their perfect match”.
• Allow the customer to focus his or her search by eliminating
features or capabilities they are not interested in.
• When the right product is revealed, a video featuring an existing
client is played back on the touch screen.
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