Service2Media opende recent hun kantoor in Dubai en worden hoog gewaardeerd door Gartner. Voor MOEDdenken vertellen zij over app portfolio’s bouwen. Service2Media doet dit niet alleen voor grote uitgevers, banken en verzekeraars, maar zij ontwikkelen ook crossmediale app platforms voor Al Jazeera en CNN.

1. Service2Media GEA Relatiedag
Nov 24th, 2011

3. OUR STORY
Apps. Empowering Life.
With a Spirit of
Resourcefulness
• Lean
• Mean
• Keen
• Clean

4. ADVANCED APP SOLUTIONS
Dual Capabilities to deliver Core
and Critical App Portfolios:
• App Lifecycle Platform
• AppCenters for Clients and
Partners’

5. OVER 70 GLOBAL
CLIENTS AND PARTNERS

6. GLOBAL RECOGNITION
& PRESENCE
Offices: Netherlands, United Kingdom, Spain, United States, United Arab Emirates

7. GARTNER’S MAGIC QUADRANT
Magic Quadrant for Mobile
Consumer Application Platforms

8. WHAT’S YOUR VIEW ON
APPS?

9. APPS PROVIDE ENGAGING
USER EXPERIENCES
Searching Getting

10. APPS THE X-FACTOR OF
INNOVATION

11. APPS CONNECTING
TO THE ALL SCREEN

12. APPS “CORNERSTONE” LONG-TERM
ENGAGEMENT STRATEGY ?
Apps the "connective tissue” bridging
multiple touch points (online and
offline) source Forrester Research
Orchestration Apps
• Apps that hide complexity and enable
unprecedented process innovation

13. ENTERPRISE APP STORES
A NEAR FUTURE REALITY ?

14. ENTERPRISE IT
HAS TO ACT NOW

15. IS DEVICE FRAGMENTATION
HOW DO YOU VIEW
HERE TO STAY?
DEVICE FRAGMENTATION?

16. IS DEVICE FRAGMENTATION
DEVICE FRAGMENTATION
HERE TO STAY?
2007 - 2011

17. DEVICE FRAGMENTATION IS
HERE TO STAY

18. BATTLE FOR SUPREMACY IN MOBILE
INDUSTRY HAS ONLY JUST BEGUN

19. STOP EXCLUDING
YOUR VALUED CUSTOMERS

20. APPS & DEVICES
ROADMAPS INTERSECT
Sample: Apps Roadmap
App Core Personalization Interaction Push Transaction Sensoring
Functionality Location ... Video ... Augmentation
... ... ... ... ... ...
APP LIFECYCLE PLATFORM
Sample: Devices Roadmap

21. OUR
APP LIFECYCLE PLATFORM
• Design Apps Once
• Deploy Apps on Multiple Devices
• Evolve Apps Throughout their Life

22. THE RAPID APP LIFECYCLE
Designing Apps
Once
Apps Advisory/ Review Deploying Apps
Apps Design
on Multiple
App Development
Devices
Apps Validation & Testing
App Server Side Hosting
Evolving Apps Apps Store Distribution
throughout their Life Apps Maintenance &
Support
Apps Analytics
Apps Portfolio Roadmap & Upgrades
App Device Additions
App Review

23. PLATFORM ARCHITECTURE

24. OUR OWN & PARTNERS'
APP CENTERS
process people
• Technology Platform
• Creative People platform
• Proven Processes

25. OUR PLATFORM MAKES ALL
TECHNOLOGY WINNERS,
BUT NATIVE PROVIDES SUPERIOR
USER EXPERIENCE

26. A VERY SIMPLE
BUSINESS CASE

27. HOW YOU BENEFIT
CEO
• Reduced Corporate Complexities
• Hard Business Benefits
CEO
• Improved TCO & Future Proof Investment
CMO
• ‘The Quickest Road to the App Stores’
• Rich and Engaging User Experience
CMO CTO
• Unified Brand Experience
CTO
• Controlled & Secured App Design,
Deployment and Evolution
• No Lock-in

28. BRIGHT FUTURE

29. BOTTOM LINE
Advanced Apps Solutions
• Better way to deliver Core & Critical App Portfolios
Embrace our Dual Capabilities:
• App Lifecycle Platform
• App Centers for Clients and Partners’

30. FUTURE PROOF PARTNER
Nathan Kotek, VP Marketing & Analyst Relations
nathan@service2media.com
+31633046125