The document proposes a marketing partnership between Olmsted Performing Arts (OPA) and Applebee's to increase traffic for both organizations. OPA will promote Applebee's through advertisements in their play programs, online links and videos on their website and theater displays. In return, Applebee's will offer discounts to OPA ticket holders and have a promotional presence at OPA shows. The goal is to reach patrons with expendable income through live theater, online and print advertising.
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