1. Rules of Engagement for
Leveraged ETFs
Speaker: Sylvia Jablonski
SVP, Product Strategy
DirexionShares
For internal use only

2. Important Disclosure
Direxion is not affiliated with or employed by Charles Schwab & Co. Inc, and their
presentation should not be construed as a recommendation or endorsement by Schwab. You
must decide about the appropriateness of their products and services for you. Schwab does
not supervise third-party firms and takes no responsibility to monitor the products or services
they provide to you.
The views expressed are for general information purposes only and are not intended to
provide specific financial, accounting or legal advice. Schwab makes no representation about
the accuracy of the information or its appropriateness for any given situation.
The information and opinions contained in this presentation have been obtained from
sources believed to be reliable, but no representation or warranty, express or implied, is
made that such information is accurate or complete and it should not be relied upon as such.
This presentation does not purport to make any recommendation or provide investment
advice to the effect that any inverse or leveraged ETF is appropriate for all investment
objectives, financial situations or particular needs. Prior to making any investment decisions,
investors should seek advice from their advisers on whether any part of this presentation is
appropriate to their specific circumstances. This presentation is not, and should not be
construed as, an offer or solicitation to buy or sell any products. Expressions of opinion are
those of Direxion only and are subject to change without notice.
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3. Important Disclosure, cont.
An investor should consider the investment objectives, risks, charges, and expenses of
Direxion Shares carefully before investing. The prospectus and summary prospectus contains
this and other information about Direxion Shares. To obtain a prospectus or summary
prospectus, please visit www.direxionshares.com. The prospectus should be read carefully
before investing.
There is no guarantee of success with any technique, strategy or investment.
The VIX (ticker symbol for the Chicago Board Options Exchange Volatility Index) is an index
designed to track market volatility as an independent entity. The S&P 500 Index is a broad-
based unmanaged measurement of changes in stock market conditions based on 500 widely
held common stocks. One cannot invest in an index.
The views in this presentation are intended to assist the audience in understanding the Funds’
investment methodology and do not constitute investment advice, nor is it a recommendation to
buy or sell securities.
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4. What we’re covering today
> Daily Investment Objectives – Tactical Trading Tools
> Leverage – How It Affects Risk and Return
> Compounding – When Does It Matter?
> How Can They Be Appropriately Used?
> Myths
> Risks: Counterparty
> The Bottom Line
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5. Who uses Inverse and Leveraged ETFs?
Inverse and Leveraged ETFs are designed for sophisticated investors who:
> Understand the risks associated with the use of leverage
> Understand the consequences of seeking daily leveraged investment results
> Intend to actively monitor and manage their investments
These funds are not suited for conservative investors who:
> Cannot tolerate substantial losses in short periods of time
> Are unfamiliar with the unique nature and performance characteristics of funds that seek
leveraged daily investment results
> Are long term investors who do not monitor their portfolios frequently
The risks associated with the funds are detailed in the prospectuses and summary prospectus, which include: adverse market condition risk, adviser’s investment
strategy risk, aggressive investment techniques risk, concentration risk, counterparty risk, credit and lower-quality debt securities risk, equity securities risk, currency
exchange risk, daily correlation risk, daily rebalancing and market volatility risk, depository receipt risk, foreign and emerging markets securities risk, sector securities risk,
interest rate risk, inverse correlation risk, leverage risk, market risk, non-diversification risk, shorting risk, small and mid cap company risk, tracking error risk, and special
risks of exchange-traded funds, market timing activity and high portfolio turnover risk, investing in other investment companies and ETFs risk, commodities securities risk,
geographic concentration risk, valuation time risk, derivatives risk, commodity-linked derivatives risk, wholly-owned subsidiary risk, tax risk, options and futures contracts
risks, security selection risk, Debt Instrument Risk, Gain Limitation Risk, Leverage U.S. Government Securities Risk, and Special Risks of Exchange-Traded Funds.
ETFs are bought and sold directly by shareholders in a primary market and trade throughout the day on an exchange. ETFs are bought and sold at market price (not
NAV) and are not individually redeemed from the fund. Brokerage commissions will reduce the returns. Market price returns are based upon the midpoint of the bid/ask
spread at 4:00 pm Eastern time (when the NAV is normally determined) and also do not represent the returns you would receive if you traded shares at other times.
Investing the funds may be more volatile than investing in broadly diversified funds. The use of leverage by a fund means the Funds are riskier than alternatives which do
not use leverage. Aggressive investing would include the use of futures, enhanced betas, and shorting securities. Shorting securities occurs when investors sell securities
they don’t own and are committed to repurchasing eventually. Alpha is a measure of performance on a a risk-adjusted basis. The excess return of the fund relative to the
return of the benchmark index is a fund’s alpha. Futures are financial contracts obligating the buyer to purchase an asset such as a physical commodity or a financial
instrument, at a predetermined future date and price. Swaps are the exchange of one type of asset, cash flow, investment, liability or payment for another. 5
Distributor: Foreside Fund Services, LLC
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6. Leverage: The Basics
> Leveraged ETFs are a combination of equity baskets and derivatives –
typically swaps or futures contracts.
> This allows investors to gain exposure to specific indexes and sectors
without the need for full dollar-for-dollar investment.
Typical Composition of a 2x ETF
Strategy Equities Derivatives
Bull Funds 80%-100% 100%- 120%
Bear Funds (inverse) 0% 200%
Typical Composition of a 3x ETF
Strategy Equities Derivatives
Bull Funds 80%-100% 200%- 220%
Bear Funds (inverse) 0% 300% 6
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7. Daily Investment Objectives:
3x Bull Fund when the underlying index rises
When the underlying index rises, fund assets rise. The fund must increase its exposure to the
index so the total is once again equal to 300% of the fund’s new level of net assets.
Hypothetical Example
Index Rises 1%
(in millions)
* These performance numbers do not reflect daily operating expenses and financing charges, are hypothetical in nature, and are not representative of
actual Direxion Shares returns. There is no guarantee the funds will achieve their objective. 7
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8. Leverage: Risk and Return
3x Bull Fund when underlying index rises
The incremental return of the investment in this scenario would be $1,500, which is 3x the daily increase in the
index (15%) multiplied by the amount of the total initial investment.
These performance numbers do not reflect daily operating expenses and financing charges, are
hypothetical in nature, and are not representative of actual Direxion Shares returns. There is no
guarantee the funds will achieve their objective.
For internal use only

9. Daily Investment Objectives:
3x Bull Fund when the underlying index declines
When the underlying index declines, fund assets decline. The fund must reduce its exposure to
the index so the total is once again equal to 300% of the fund’s new level of net assets.
Hypothetical Example
Index Falls 1%
(in millions)
* These performance numbers do not reflect daily operating expenses and financing charges, are hypothetical in nature, and are not representative of
actual Direxion Shares returns. There is no guarantee the funds will achieve their objective. 9
For internal use only

10. Leverage: Risk and Return
3x Bull Fund when underlying index declines
The loss on the investment in this scenario would be $1,500 which is 3x the daily decrease in the index (-15%)
multiplied by the amount of the total initial investment.
These performance numbers do not reflect daily operating expenses and financing charges,
are hypothetical in nature, and are not representative of actual Direxion Shares returns. There
is no guarantee the funds will achieve their objective.
For internal use only

11. The Risks of Compounding
Example: Market Rises Steadily
The fund’s gains may be larger than expected.
*These numbers do not reflect daily operating expenses and financing charges, are hypothetical in nature, and are not representative of any specific
fund’s returns. There is no guarantee the funds will achieve their objective. 11
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12. The Risks of Compounding
Example: Market Declines Steadily
The fund’s loss may be less than expected.
*These numbers do not reflect daily operating expenses and financing charges, are hypothetical in nature, and are not representative of any specific
fund’s returns. There is no guarantee the funds will achieve their objective. 12
For internal use only

13. The Risks of Compounding
Example: Market is Flat, Yet Volatile
In volatile markets, the pursuit of daily investment targets will have a negative impact on the
ETF's performance for periods longer than a single day.
*These numbers do not reflect daily operating expenses and financing charges, are hypothetical in nature, and are not representative of any specific
fund’s returns. There is no guarantee the funds will achieve their objective. 13
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14. Compounding: Volatility Matters
More is not always better
Hypothetical Index experiences higher volatility.
3.84%
-19.99%
Volatility
Hypothetical Index
Hypothetical 3x ETF
Time / Trading Days
Hypothetical 3x ETF
Hypothetical Index Hypothetical 3x ETF Hypothetical 3x ETF
Information presented here is hypothetical and meant for illustrative purposes only.
For internal use only

15. Compounding: Volatility Matters
Less is sometimes more
The same index experience much less volatility than in the previous example.
100% 120.0%
Index Return = 28.50%
90% 100.0% 3x Index Return = 85.50%
80% 80.0% Bull Fund Return = 91.68%
70% 60.0% Difference = 6.18%
60% 40.0%
-3x Index Return = -85.50%
50% 20.0% Bear Fund Return = -56.63%
40% 0.0% Difference = 28.87%
30% -20.0%
Volatility
20% -40.0%
Hypothetical Index
10% -60.0%
Average Volatility: 20% Hypothetical 3x ETF
0% -80.0% Hypothetical 3x ETF
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9
Warning! Greater than expected returns are nice, but compounded
returns increase (for a bull fund) your exposure levels beyond 3x,
making your position more sensitive to future market movements.
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Information presented here is hypothetical and meant for illustrative purposes only.
For internal use only

16. How Are Leveraged & Inverse
ETFs Appropriately Used?
Opportunistic Trading
> Partial Leveraging
> Hedging
> Portable Alpha
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17. Partial Leveraging: Gold Miners
Divergence Between Gold Miners Index vs. Gold
Value/Price in Dollars
Spread in Dollars
% Spread Between Gold Miners and Spot Gold
Source: Bloomberg.
Past Performance is not indicative of future results. 17
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18. Hedging: Fixed Income Exposure
> Short 3x ETFs can provide greater hedging efficiency.
> Scenario: There is an FOMC (Federal Open Market Committee)
announcement today. You are unsure if there will be a rate cut or hike. A
significant portion of your portfolio is allocated to Long Term Fixed Income.
Consider the following example:
1. Determine hedge
2. Allocate to a 3x Leveraged 30 Year Treasury ETF
$1 invested = $3 of negative exposure
3. After rate decision, choose to leave or remove hedge
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There is no guarantee of success with any technique, strategy or investment.
For internal use only

19. Portable Alpha: Developed and Emerging
Markets
Volumes spike as investors seek protection and opportunity in
bear funds
Leveraged Emerging Shares Traded Leveraged Developed Shares Traded
16,000,000 2,500,000
14,000,000
2,000,000
12,000,000
10,000,000
1,500,000
8,000,000
6,000,000 1,000,000
4,000,000
500,000
2,000,000
0 0
2/ 0 11
31 1
31 1
4/ 0 11
31 1
6/ 0 11
31 1
9/ 0 11
1
1/ 010
11
2/ 0 11
30 1
31 1
31 1
30 1
1
31 1
30 1
31 1
31 0
11
01
01
01
01
10 0 1
01
01
01
01
01
01
01
10 0 1
1
20
20
20
/2
/2
/2
/2
/2
/2
/2
/2
/2
2
/2
/2
/2
/2
/2
/2
/2
/2
/2
1/
1/
31
28
30
30
30
1/
1/
28
/3
/3
/3
/3
3/
5/
7/
8/
12
1/
3/
6/
8/
9/
4/
5/
7/
12
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20. Myths about Leveraged & Inverse
ETFs
They Exacerbate Market Volatility,
Myth 1:
Especially At The Close
Bear Funds Exacerbate Market
Myth 2:
Declines
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21. Myth 1: Exacerbating Market Volatility
Myth:
> End-of-day trading by Leveraged ETFs impacts volatility
Reality:
> Leveraged and leveraged inverse ETFs transact at (or near) the close: buying on
up days if net long; selling on down days if net long.
> Total net long and short exposure trading at end of the day is smaller than the
sum of the bear and bull parts.
> Market Volatility has been higher at the opening than it has been at the close.
Arbitrage is the simultaneous purchase and sale of an asset in order to profit from a difference in the price. It is a trade that profits by exploiting price
differences of identical or similar financial instruments, on different markets or in different forms. Arbitrage exists as a result of market inefficiencies; it
provides a mechanism to ensure prices do not deviate substantially from fair value for long periods of time.
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22. Volatility at the open is higher than it is at the close
Leveraged ETFs do not rebalance at the open
Five minute volatility High Volume NYSE Issues (basis points)
14
0
120 Aug-11
Aug-10
100 Aug-09
Aug-08
Basis Points
80
Aug-07
Aug-06
60
40
20
0%
9:35 10:05 10.35 11:05 11.35 12:05 12.35 13:05 13.35 14:05 14.35 15:05 15.35 16.05
Past performance is not indicative of future results. Leveraged ETFs are not market participants in the first half hour of trading, yet volatility is very
often at its highest level of the day. Therefore there must be other events that are affecting volatility much more than trading by leveraged ETFs. 22
Top 100 issues: top 100 trading securities. Basis Point is a unit that is equal to 1/100 of 1%, and is used to denote the change in a financial
instrument (i.e. 1% change = 100 basis points, and 0.01% = 1 basis point).
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23. Myth 2: Intensifying Market Declines
Myth:
> Leveraged ETFs are creating net short positions in financials
> Bear funds create large short exposures
Reality:
> Leveraged ETFs were net long financials through the most volatile markets
> Short exposure positions of bear ETFs represent only a small fraction of overall
short exposure.
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24. Risks: Counterparty (CP) Exposure
Is Counterparty Exposure a Risk?
> Yes
What do you do to mitigate that risk?
> Constant credit analysis of counterparties
> Diversification of swap exposure to 6 different counterparties
> Tri-party Collateral Management:
> Segregated Account held at Custodian for benefit of the
counterparty
> Daily Margin Management
> Effectively reduces counterparty exposure to 1 day mark to
market risk.
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25. The Bottom Line
> Monitor and Act When Necessary
> Not meant to be held, unmonitored for long periods
> Volatile Periods—may need to adjust more frequently
> Less Volatile Periods—still need to monitor frequently
> Don’t have the resources, time or inclination? Don’t use them.
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© 2009 Direxionshares
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