Data-driven decisions are the norm for B2B buyers and therefore they are putting more credence into content that is backed by data and provides unique insights into their specific market. According to the 2013 Content Preferences Study, 60% of executives said they are more interested in content that provides data and research. This webinar shares new benchmark data on the growing role of custom research in content campaigns and also share a use case example of how a B2B marketer built a successful multi-touch program to support demand generation goals.

1. Stepping Up
Surveys
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Wednesday, December 4, 13

2. “All Others Bring
Research
playing a
growing role in
B2B decision
making
process
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Wednesday, December 4, 13

3. Clicking With Survey Based
Content
More interested in
content that provides
data and research
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4. Survey Data Can Serve Many
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5. Case In Point:
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6. Providing Benchmarks
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7. Providing Data Behind The
Trends
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8. Metrics Matter
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9. Content Multiplication
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10. Content Multiplication
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11. Results
•
•
•
Official Run Time: April 10, 2013-Oct 31, 2013
Geos: All
YTD Results:
•
•
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Top performing online campaign in 2013
for CPI and Cost/Conversion
Majority of conversions were net new to the system
Significant deal influence
#B2BContent
Wednesday, December 4, 13

12. Thank you for attending
Take the two minute
content checkup
assessment:
http://content4demand.com/content-check-up/
#B2BContent
Wednesday, December 4, 13