Uncover tips for better integrating sales and marketing strategies. This session will provide insights and examples into how messages that revolve around customers’ and prospects’ and are delivered in a compelling and actionable ways help to close more deals.
2. #B2BContentEvent#B2BContentEvent
! For every 650 leads, 1 deal closes in 19 months
! Cost of Poor Sales Enablement is $14M annually for $1B
firm
! Sales Cycle Times are increasing over last 3 years
Why? Beating the Revenue
Odds
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Gartner 2013, IDC 2013, Alinean 2013, Discover.org 2013