Demand Gen Report's Lead LifeCycle Series session brought to you by Genwi

1. #LLCSeries
Mobilize Your Content and
Boost Sales Productivity!
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2. Follow this webinar on LinkedIn & Twitter!
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Gen
Report:
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Genwi
:
@Genwi
Carol
Krol:
@carolkrol
Rajesh
Soundar:
@soundar643
!

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6. #LLCSeries
Panelists
MODERATOR:
Carol
Krol
Editor-­‐in-­‐Chief,
Demand
Gen
Report
Rajesh
Soundar
VP
of
Sales
Genwi
@soundar643

7. Genwi—Model UN RFP Response
Global supplier of flexible
packaging used by leading food,
consumer products, healthcare
companies
17,000 employees, 60 locations,
11 countries
Founded in 1858
Leading provider of content
enablement tools for sales and
marketing teams
Headquarters in San Jose, CA
Customers include: Western
Union, Deloitte, American
Express, IBM, Tesla

8. Genwi—Model UN RFP Response
Streamline access to marketing content for sales team
Offer a branded mobile app
Enable content discovery
Package customer-facing content
!
Content !
Enablement
App!
!
Buyers get 60% through
their decision process !
before engaging sales !
(CEB) !
Bemis Case Study - Goals!

9. Genwi—Model UN RFP Response
Sales reps spend 18% of
their time searching for or
recreating content (IDC)!
Sales materials were hard to access
Sales team wasted time searching for content
Needed a mobile solution
Challenges!

10. Genwi—Model UN RFP Response
Roll out
mobile
offering for
iPad and
Surface at
sales
conference
Solution!
Categorized by Geo &
Product!

11. Genwi—Model UN RFP Response
View product detail!
Select a product!
Solution!

12. Genwi—Model UN RFP Response
Bemis Company - Sales Rep Testimonial
Bill and Doug:
Carlos and I were at Aspen today and we presented the Bemis Solution
Center to their engineer. He was asking us about 36615 and if we had
any stability done on it and we were able to pull it up on the IPad and
then emailed it to him live. Absolutely awesome. He was quite
impressed.
At Medtronic, we asked them if they ever saw a blown film line
run and they said no. We pulled a video up from the APP and
played them the video; I walked through the process with them.
Oh yeah !!!
Exciting times ahead!
Sent from my iPhone

13. Genwi—Model UN RFP Response
Improved sales productivity
Shorter sales cycles
Nimble responses during sales meetings
Expansion of offering
Impact!
56% of B2B buyers “frequently” !
use mobile phones to access !
business-related content. !
(Demand Gen Report)!

14. #LLCSeries
Q
&
A
//
Panelists
MODERATOR:
Carol
Krol
Editor-­‐in-­‐Chief,
Demand
Gen
Report
Rajesh
Soundar
VP
of
Sales
Genwi
@soundar643

15. #LLCSeries
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